Social Media For Your Business

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Social Media For your Business presented to the Greater Linden Business Network, Columbus, Ohio 5/28/2009

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  • The goats were penned at the front of the campground very near the camp store / check-in area. Because they weren't just puppies or kittens, (which are cute at first, but people often get bored with after awhile) folks would come to the goat pen every day to see what the goats were up to.

    Campers, would gather together and chit-chat. You know, 'Hi, how are you? Where are you from etc...?' Very often folks would find some common ground, some connection and get together later for dinner, or to meet at the pool, something like that. When we went two years ago we met a very nice family from Pittsburgh who we swam with at the pool for the majority of the week.

    While they were looking at the goats and were so near the store campers would also very often spend some money they may not have otherwise spent.

    A souvenir for K & D, extra beverages, some ice, and firewood were items included among our purchases, all because of the goats.

    Bringing people together, building relationships, and ultimately benefiting business.
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  • 1 – These are the many places I hang my hat. 23 years at the library 2004 Founded MJB Foundation supporting children with challenges CareerBeam – Career research for MBA students from various universities, who are having a hard time landing opportunities The Life of Jimmer – My blog, where I park my online presence
  • Social Media For Your Business

    1. 1. Social Media For Your Business Jim Brochowski Columbus Metropolitan Library The MJB Foundation CareerBeam The Life of Jimmer
    2. 2. You want people talking about you. You want people talking to you. How do you accomplish this? In the online world / community there is a buzz.
    3. 3. Be Part of The Conversation
    4. 4. A lot under that umbrella. How many sites do you login to connect?
    5. 5. Which paths do you choose?
    6. 6. Here’s my key… It has to be fun!
    7. 7. Six years ago, this was my networking tool…
    8. 8. Today, this is just one of my networking tools.
    9. 9. Which seems more FUN?
    10. 10. Previously, my public presence consistently looked like this…
    11. 11. Today, it looks like this… Which one is more FUN?
    12. 12. Hold on there, Jimmer! <ul><li>What about ROI? </li></ul><ul><li>What about impact? </li></ul><ul><li>What is the real value? </li></ul>
    13. 13. Impact?
    14. 14. Let’s talk about connections…
    15. 16. How do you connect with your customers?
    16. 17. Do you use traditional media? <ul><li>Radio? </li></ul><ul><ul><li>I only listen to the radio in my car. </li></ul></ul><ul><li>Television? </li></ul><ul><ul><li>DVR anyone? </li></ul></ul><ul><li>Print? </li></ul><ul><ul><li>Let’s look at print. </li></ul></ul>
    17. 18. Columbus Metropolitan Library Serials Budget Trend Analysis
    18. 19. We need to find a way to bridge the gap.
    19. 20. Another key… Customers share.
    20. 21. Even traditional media is using Social Media for sharing.
    21. 22. Make Social Media a priority.
    22. 23. Interact with your customers when they share.
    23. 24. Share yourself.
    24. 25. Another networking tool… See? FUN!
    25. 26. Create a fan page…
    26. 27. Even for the smallest of organizations.
    27. 28. Advertise an event. Using Facebook and Twitter this year for the first time, The MJB Foundation more than tripled the number of people who know about our foundation and our event.
    28. 29. The payoff is in the relationships. (Go ahead. Ask me about the goat.)
    29. 30. Thank you for your time. Jim Brochowski [email_address] 614-746-2112 thelifeofjimmer.blogspot.com www.mjbfoundation.org columbuslibrary.org www.careerbeam.com @JimBrochowski on Twitter Find me on LinkedIn and Facebook. Search for: Jim Brochowski.

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