The Internet is changing the way people
express thoughts, desires, and interests.
It is affecting how we see ourselves and
the world around us.
The Concept of Convergence Based on 3
It builds a brand community based on emotional capital.
“Rather than talking about media producers
and consumers as operating as separate
roles, we might now see them as participants
who interact with each other according to a
set of rules none of us fully understands.”