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Convergence Culture

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A look at Henry Jenkins' book, Convergence Culture: Where Old and New Media Collide.

A look at Henry Jenkins' book, Convergence Culture: Where Old and New Media Collide.

Published in: Technology, Business
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  • 1. Convergence Culture
  • 2. “Media convergence is leading us toward a digital revolution, a transition and transformation period that will affect all aspects of out lives…”
  • 3. The Digital Revolution
  • 4. The Decline of Print
  • 5. The Internet is changing the way people express thoughts, desires, and interests. It is affecting how we see ourselves and the world around us.
  • 6. The Concept of Convergence Based on 3 Elements: Media convergence Participatory audience Collective intelligence
  • 7. Participatory Audience It builds a brand community based on emotional capital.
  • 8. “Rather than talking about media producers and consumers as operating as separate roles, we might now see them as participants who interact with each other according to a set of rules none of us fully understands.”
  • 9. Marketing as brand engagement.
  • 10. “If old consumers were assumed to be passive, the new consumers are active.” Henry Jenkins
  • 11. . The role of consumer and producer are blurred.
  • 12. American Idol is an interactivity. It is a grassroots, bottom-up consumer driven process.
  • 13. Product placement is all money..
  • 14. Its about creating brand expression, not just brand exposure.
  • 15. Power of the iPhone Media Convergence
  • 16. ITS ALL ABOUT STAYING CONNECTED.
  • 17. And it is easier than ever to stay connected and relevant.
  • 18. We do more with mobile phones. It serves as a multi media base of info, delivering voice, data, and video.
  • 19. Matrix Collective Intelligence It reaches a larger audience using several media platforms. And it changes advertising to go beyond the narrative to become a sort of holistic experience.
  • 20. It deeply engages a brand with consumers and changes our communicative patterns.
  • 21. Photos are not my own. http://thesocietypages.org/cyborgology/files/2012/06/abraham-lincoln-with-iphone-91843-432-561_large-1.jpeg http://behance.vo.llnwd.net/profiles18/990721/projects/5283349/d6a90642fee044958d7aaf8a20694219.jpg http://b.vimeocdn.com/ts/292/609/292609708_640.jpg http://cdn.mhpbooks.com/uploads/2013/04/egon.jpg http://blog.mediative.com/en/files/digital-revolution.png http://i219.photobucket.com/albums/cc190/listtamaru/Evolution.jpg http://www.housingworks.org/i/blog/power-to-the-people02.jpg http://www.viralblog.com/wp-content/uploads/2012/07/Facebook-Page-13-Coca-Cola1.png http://quarkstone.files.wordpress.com/2012/02/engagement_model.png http://tayara72.files.wordpress.com/2011/09/the-digital-revolution.jpg http://www.verus-co2.com/blog/wp-content/uploads/2010/01/fist-lg.jpg http://1.bp.blogspot.com/-fxizmBNhH- Y/T8iRULlSnsI/AAAAAAAAPcs/8eUATIKbU7c/s1600/Mary+Kate+and+Ashley+Olsen+Skype+portrait.jpg http://a.abcnews.com/images/Technology/gty_iphone_ad_ll_130305_wg.jpg http://img.photobucket.com/albums/v487/spdk1/overhyped/enter_the_matrix_RIP.jpg?t=1253420688 http://www.stanford.edu/group/stvp/cgi-bin/blog/wp-content/uploads/2013/01/Framed-460x250.jpg http://www.photopoly.net/wp-content/uploads/01012011/01.jpg http://im.ft-static.com/content/images/f5756fa0-a0ef-11de-a88d-00144feabdc0.imghttp://iphone5wallpaperdownload.com/ http://1.bp.blogspot.com/-dSy4BUH2ZKE/Tta2-fYmAsI/AAAAAAAAABg/N-xAtggUEu8/s1600/iphonee.jpg

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