E-Marketing     Confidential
What is it?   e-Marketing is the sum of all activities a    business conducts through the internet    with the purpose of...
What is it?   The e-Marketing Strategy is based and    built upon the principles that govern the    traditional, offline ...
The 3P’s   The 3 P’s have                 The Classic 4 P’s all have    everything to do with           one thing in com...
People – Relationship Building   How the staff of an organization    interacts with customers and other    stakeholders  ...
Processes   Processes for handling    customer complaints   Processes for identifying    customer needs and    requireme...
Proof                  Customers’                   experience of the                   company through the              ...
Relationship & Transactional   Relationship Marketing               Transactional Marketing        Sees the sale as the...
The Basic Mix                         Email                       Newsletters                      Transactional          ...
Emails and Open Rates   Newsletters – 36% The primary purpose of an    email newsletter is to build upon the relationship...
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The Value of an Internet Marketing Strategy

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e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers. This presentation breaks out the how Product - Price - Promotion - Positioning combined with
People - Processes - Proof make up the full internet marketing strategy.

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The Value of an Internet Marketing Strategy

  1. 1. E-Marketing Confidential
  2. 2. What is it? e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.Confidential
  3. 3. What is it? The e-Marketing Strategy is based and built upon the principles that govern the traditional, offline Marketing…  Traditional: 4P’s  Product - Price - Promotion - Positioning +  Emarketing: 3 P’s  People - Processes - ProofConfidential
  4. 4. The 3P’s The 3 P’s have  The Classic 4 P’s all have everything to do with one thing in common; relationships. To win they don’t “connect” you hearts and minds and with people. They have build your trusted nothing to do with network, you should developing, growing, and begin thinking about how strengthening to differentiate yourself relationships. from the competition using the 3 P’s.Confidential
  5. 5. People – Relationship Building How the staff of an organization interacts with customers and other stakeholders Facebook  Centers on the relationship, and how you can best take care of and serve clients, prospects, and advocates above and beyond Your  With millions of people Website/App/ connecting, sharing, conversing, Technology commenting, recommending and reviewing online, your clients and Pinterest YouTube connections have the power to expand your influence in a positive OR negative way, like never before.Confidential
  6. 6. Processes Processes for handling customer complaints Processes for identifying customer needs and requirements Processes for handling orders etcConfidential
  7. 7. Proof  Customers’ experience of the company through the web site and associated support.  Includes issues such as site ease of use or navigation, availability and performance.Confidential
  8. 8. Relationship & Transactional Relationship Marketing  Transactional Marketing  Sees the sale as the first  Focuses on getting the step in the building of a customer to buy a certain relationship product and walk away.  It’s all about generating  Luring the customer for a repeated sales and one off purchase, focuses customer interactions strongly on price and short  Brings value to the term benefits and product customer and assuming performance, with limited long term performance and service. serviceConfidential
  9. 9. The Basic Mix Email Newsletters Transactional Direct Database capture SEM SMM Google Facebook Website Remarketing fangating Call Metrics SEO Content is King BlogsConfidential
  10. 10. Emails and Open Rates Newsletters – 36% The primary purpose of an email newsletter is to build upon the relationship Transactional – 51% Conveys information regarding the action that triggered it. Dropped basket, order confirmations. Upsell/cross sell Direct – 60%+ an email solely to communicate a promotional messageConfidential
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