User analysis in UCD processPresentation Transcript
User Analysis - Identify your user
Need to analyze the background..
Need to analyze the background.. - Possible user group - User’s goals and tasks
Need to understand the background..- Business’s goals and objectives
Profile & persona - Profile clarifies assumption about actual users, tasks, and their environment, expectations, needs. - Persona is fictitious but psychologically more real user who represents the larger group of user.
Research methods includes Direct Indirect - One and one Interview - Survey - User representative Individual - Contextual inquiry - Observation - Shadowing - Focus group Web analytics Group - Joint application development Help desk Discussion forum There is no perfect method to gather information about user, their tasks, environment etc.
One and one interview
One and one interview - Collect most important data - Get the explanation of most complex issues - Analysis of users tasks, belief, attitude, experience, expectations, needs, environment, their reactions etc.
Focus group - Small group discussion on one or more topics - Good for generating idea, brainstorming, - Get quick, more information and feedback about users about their tasks - Less expensive
Contextual interview - Unstructured interview process with actual user in the context of using the system in real world - Watch and listen how user works or do their tasks in their own work environment - More natural and sometimes more real stick
Online survey - Fast and cheap way to get information about users, their wants, likes, opinions, tasks - Collect automated bulk responses
Scenario includes - Short story Includes who, what, when, how, whom, why - Discover relationship amongst tasks - Get the feeling of what will happen if multiple tasks occur together in real world