Information architecture


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Information architecture

  1. 1. Information Architecture
  2. 2. What is Information ArchitectureGather information by Put information by- Brainstorming - Card sorting- Task analysis - Paper prototype Art IA Science- Interviews - Navigation structure- Focus group - Storyboards- Design strategy - Page layout- User profile / persona - etc- Scenarios- etc
  3. 3. DefinitionInformation architecture (IA) is the art and science of organizing andlabeling websites, intranets, online communities and software to support usabilityand find ability. From wiki
  4. 4. Types of Hierarchya) All in one This is a simple model where all content, links, images goes on a single home page. Home page
  5. 5. Types of Hierarchyb) Flat This is a common hierarchy model where all pages are arranged as peers and every page is accessible from every other page. Simple website has home, about us, product, services, contact us, photo gallery etc. tab Home Page Page Page Page page
  6. 6. Types of Hierarchyc) Hub and spoke This is a good example of hierarchy to come back to the main page from anywhere. E.g. In email application user can come to inbox from anywhere (after sending an email, after adding contacts, after writing an email etc.) Home Page Page Page Page page Page Page
  7. 7. Types of Hierarchyd) Strict hierarchy User can access lower pages via their parent pages only Home page Page Page Page Page Page Page Page Page Page
  8. 8. Types of Hierarchye) Multi-dimensional hierarchy User can access any page via more than one parent page Home page Page Page Page Page Page Page Page Page Page
  9. 9. Types of Hierarchyf) Search It is more like navigation than architecture. It gives an instant access to any particular information without guessing of “where the particular information can be” Home page Page Page Search Page Page Page Page Page Page
  10. 10. Types of Navigationa) Global navigation It often comes in header. User can easily go from one major part to another
  11. 11. Types of Navigationb) Local navigation Generally comes in sidebar. It would be a child pages of that particular parent page
  12. 12. Types of Navigationc) Search box It comes on top of the page. It helps to find out any particular section instantly
  13. 13. Types of Navigationd) Embedded links These are embedded links in content. User can go to any other major part of other subsections
  14. 14. Types of Navigatione) Breadcrumbs Typically it appears as a horizontally on top of the web page and below the page title or website banner
  15. 15. Types of Navigationf) Sitemap Typically it appears as a horizontally on top of the web page and below the page title or website banner
  16. 16. Website structure Shallow IA Deep IA - Few clicks to find an information - Too many clicks to find an information - List of confusing unrelated choices - Too many menu layers which may with lack of clarity frustrate - good for advanced user - Good for normal / poor user
  17. 17. Defining an information architecturea) Top – down IA It includes broad overview, understanding website’s objectives and user’s goals and needs. Broad way of defining site maps along with various ways to achieve business’s goals. Site-map Websites User’s Objective Goal
  18. 18. Defining an information architectureb) Bottom – up IA It is a detailed relationship between content. It validate how the system will support to user’s specific requirements considering high level structure Site-map Website’s objectives User’s goal - Task 1 - Task 3 - Task 2
  19. 19. Design for scanninga) Visually • Make important things prominent • Distinguish navigation from banner and other body part • Check branding style guide for icon, color, graphics, text, style etc. • Keep the consistency through out the website / application • Break up the pages as per their content • Try to use one color / white color as a background
  20. 20. Design for scanningb) Label and categories • Use clear / conventional labels which target audience understand • Don’t make the user think about category • Avoid creating 4th level submenus • Its OK to put something in menus and on page • Try to use breadcrumbs • Give home link either on logo Or create a “Home” menu