5003 presentation (revised)_2


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MDIA5003 presentation, by Frankie, Desiree, Yvonne

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5003 presentation (revised)_2

  1. 1. Blogging and Social Media<br />Frankiee Wong 3354457<br />Desiree Wang 3357230<br />Yvonne Kong 3341952<br />
  2. 2. Content<br />Analysis of First Reading<br />Analysis of Second Reading<br />Comparison of Political Leaders’ Blogs in Hong Kong, Australia, and the States<br />
  3. 3. Analysis of First Reading<br />
  4. 4. Australian Political Blogosphere<br />Mainstream- favour right-wing party.<br />No where for leftists to express their viewpoints through mainstream media.<br />As a result, leftists try to state their feelings through online media.<br />Nowadays, the ratio of leftist bloggers is higher than that of the rightists.<br />Severe polarization on specific issues.<br />(Bruns and Adams 2009)<br />
  5. 5. Hyperlinks between those parties…<br />In other words, leftist links to the other leftist, vice versa.<br />Also, the blogs hardly ever link to the mainstream media or web pages with oppositional viewpoints.<br />The “one-way” interaction is not only occurring in the gossip sites, but also in the pundit-blogs that are running by the mainstream meida. <br />(Bruns and Adams 2009)<br />
  6. 6. Quick Summary<br />In general, most of the Australian political bloggers are not only deliberating on the political issues and events, but also on the media coverage.<br />Leads to the competition between mainstream media and political blogs to generate more diverse perspectives.<br />
  7. 7. Analysis of Second Reading<br />
  8. 8. Blog is…<br />Internet phenomenon- opened up a conversation among ordinary people without gatekeepers.<br />Photo: courtesy of http://www.creators.com/<br />
  9. 9. Blog is…<br />“public diaries”- allow people to say things in public that normally would be kept private or undercover. <br />
  10. 10. Cynicism<br />Blogging is a register of emotions and self-expressions.<br />Bloggers were not born as cynics.<br />Bloggers in non-democratic countries are more likely to become cynical.<br />
  11. 11. Nihilism<br />In media terms:<br />“a growing distrust of the output of large commercial news organizations and the endless spin provided by politicians and their advisers.” <br />(Lovink 2008: p.22)<br />
  12. 12. Nihilistic bloggers?<br />“If bloggers are classified nihilists, it merely means that they have stopped believing in the media.” <br />-Lovink 2008: p.23<br />
  13. 13. Photo: courtesy of CoxAndForkum.com<br />
  14. 14. Comparison of Political Bloggers’ blogs in HK, Australia, and the States<br />(Department of the Prime Minister and Cabinet 2011)<br />(The White House 2011)<br />(Hong Kong Information Services Department 2011)<br />
  15. 15. Situation in Hong Kong<br />In 2009, 73.3% of all Hong Kong households had Internet access.<br />97.7% of these households have broadband access.<br />In 2007, 15.4 % of Hong Kong people aged 10 or above blogged.<br />85.04% of this group aged 15 or above.<br />(Census and Statistics Department of Hong Kong SAR)<br />
  16. 16. Donald Tsang’s Official Blog<br />
  17. 17. Donald Tsang’s Blogging Approach<br />Writing the blog as the first person<br />Trying to address the younger generation:<br />lyrics from pop songs<br />Cantonese slangs<br />Close relationship with the community.<br />Seldom includes video clip<br />Never provides links to other sites, not even to government links<br />
  18. 18. Donald Tsang’s Blogging Approach<br />The blog is basically kept in Cantonese<br />Only the first entry was written in English<br />No direct comments<br />
  19. 19. Situation in Australia<br />In 2008-2009, 72% of Australian households have Internet access.<br />86% of these households have broadband access.<br /> (Australian Bureau of Statistics 2010)<br />
  20. 20. Julia Gillard’s Blog<br />Official blog on the government’s website<br />Written by the Department of the Prime Minister and Cabinet as a third person<br />Clear blog categories system<br />
  21. 21. Gillard’s Blogging Approach<br />Updates more frequently than Donald Tsang’s<br />Tags and hyperlinks to related government’s web pages<br />Seldom include video clips<br />A social media release platform<br />No direct comment on blog entries <br />Hot keys to share blog entries<br />
  22. 22. Situation in the United States<br />In 2008, 24% of all American adults read blogs.<br />9% of American adults have created and maintained a blog.<br /> <br />In 2006, 11% of bloggers write about politics and government.<br />(Pew Internet & American Life Project Survey cited in Leccese 2009: p.578)<br />
  23. 23. The White House Blog<br />written by the Cabinet as a third person<br />similar wireframe and colours<br />a social media release platform<br />update frequently<br />incorporate a lot of video clips and pictures<br />provide links to other `blogs’ under the White House<br />
  24. 24. Obama’s Blogging Approach<br />www.barackobama.com<br />the most successful online presidential campaign in American history.<br />
  25. 25. Obama’s Blogging Approach<br />We’d love to hear your stories in the comments below.<br />update frequently<br />a blogging team<br />always invite visitors to leave comments<br />create dialogue between campaign staff and the supporters<br />no censorship on comments<br />build a strong bond with grassroots supporters (Levenshus 2010)<br />
  26. 26. Questions<br />Do you consider blogs as a credible source of information? If so, which type of blogs do you think are more credible, blogs run by individual bloggers or blogs run by mainstream media outlets?<br />Do you think that blogging can fostercivilisedpublic debate, or is it just a place to indulge in gossip?<br />Do you visit the blogs written by political leaders and do you consider their blogs as a credible source of information? Why or Why not?<br />