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5003 presentation (revised)_2



MDIA5003 presentation, by Frankie, Desiree, Yvonne

MDIA5003 presentation, by Frankie, Desiree, Yvonne



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    5003 presentation (revised)_2 5003 presentation (revised)_2 Presentation Transcript

    • Blogging and Social Media
      Frankiee Wong 3354457
      Desiree Wang 3357230
      Yvonne Kong 3341952
    • Content
      Analysis of First Reading
      Analysis of Second Reading
      Comparison of Political Leaders’ Blogs in Hong Kong, Australia, and the States
    • Analysis of First Reading
    • Australian Political Blogosphere
      Mainstream- favour right-wing party.
      No where for leftists to express their viewpoints through mainstream media.
      As a result, leftists try to state their feelings through online media.
      Nowadays, the ratio of leftist bloggers is higher than that of the rightists.
      Severe polarization on specific issues.
      (Bruns and Adams 2009)
    • Hyperlinks between those parties…
      In other words, leftist links to the other leftist, vice versa.
      Also, the blogs hardly ever link to the mainstream media or web pages with oppositional viewpoints.
      The “one-way” interaction is not only occurring in the gossip sites, but also in the pundit-blogs that are running by the mainstream meida.
      (Bruns and Adams 2009)
    • Quick Summary
      In general, most of the Australian political bloggers are not only deliberating on the political issues and events, but also on the media coverage.
      Leads to the competition between mainstream media and political blogs to generate more diverse perspectives.
    • Analysis of Second Reading
    • Blog is…
      Internet phenomenon- opened up a conversation among ordinary people without gatekeepers.
      Photo: courtesy of http://www.creators.com/
    • Blog is…
      “public diaries”- allow people to say things in public that normally would be kept private or undercover.
    • Cynicism
      Blogging is a register of emotions and self-expressions.
      Bloggers were not born as cynics.
      Bloggers in non-democratic countries are more likely to become cynical.
    • Nihilism
      In media terms:
      “a growing distrust of the output of large commercial news organizations and the endless spin provided by politicians and their advisers.”
      (Lovink 2008: p.22)
    • Nihilistic bloggers?
      “If bloggers are classified nihilists, it merely means that they have stopped believing in the media.”
      -Lovink 2008: p.23
    • Photo: courtesy of CoxAndForkum.com
    • Comparison of Political Bloggers’ blogs in HK, Australia, and the States
      (Department of the Prime Minister and Cabinet 2011)
      (The White House 2011)
      (Hong Kong Information Services Department 2011)
    • Situation in Hong Kong
      In 2009, 73.3% of all Hong Kong households had Internet access.
      97.7% of these households have broadband access.
      In 2007, 15.4 % of Hong Kong people aged 10 or above blogged.
      85.04% of this group aged 15 or above.
      (Census and Statistics Department of Hong Kong SAR)
    • Donald Tsang’s Official Blog
    • Donald Tsang’s Blogging Approach
      Writing the blog as the first person
      Trying to address the younger generation:
      lyrics from pop songs
      Cantonese slangs
      Close relationship with the community.
      Seldom includes video clip
      Never provides links to other sites, not even to government links
    • Donald Tsang’s Blogging Approach
      The blog is basically kept in Cantonese
      Only the first entry was written in English
      No direct comments
    • Situation in Australia
      In 2008-2009, 72% of Australian households have Internet access.
      86% of these households have broadband access.
      (Australian Bureau of Statistics 2010)
    • Julia Gillard’s Blog
      Official blog on the government’s website
      Written by the Department of the Prime Minister and Cabinet as a third person
      Clear blog categories system
    • Gillard’s Blogging Approach
      Updates more frequently than Donald Tsang’s
      Tags and hyperlinks to related government’s web pages
      Seldom include video clips
      A social media release platform
      No direct comment on blog entries
      Hot keys to share blog entries
    • Situation in the United States
      In 2008, 24% of all American adults read blogs.
      9% of American adults have created and maintained a blog.
      In 2006, 11% of bloggers write about politics and government.
      (Pew Internet & American Life Project Survey cited in Leccese 2009: p.578)
    • The White House Blog
      written by the Cabinet as a third person
      similar wireframe and colours
      a social media release platform
      update frequently
      incorporate a lot of video clips and pictures
      provide links to other `blogs’ under the White House
    • Obama’s Blogging Approach
      the most successful online presidential campaign in American history.
    • Obama’s Blogging Approach
      We’d love to hear your stories in the comments below.
      update frequently
      a blogging team
      always invite visitors to leave comments
      create dialogue between campaign staff and the supporters
      no censorship on comments
      build a strong bond with grassroots supporters (Levenshus 2010)
    • Questions
      Do you consider blogs as a credible source of information? If so, which type of blogs do you think are more credible, blogs run by individual bloggers or blogs run by mainstream media outlets?
      Do you think that blogging can fostercivilisedpublic debate, or is it just a place to indulge in gossip?
      Do you visit the blogs written by political leaders and do you consider their blogs as a credible source of information? Why or Why not?