About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ peopleHeadquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC Blog-Championsway.com community.championway.com
Take Away-The Objections and sales techniques have been replaced
3 Questions….• What is YOUR Social Reach?• What is the Social Reach of Your Business?• What is the Social Reach of your staff?
5 Take Aways• The 10 Must have Features for your Website• 5 Reasons you must have a mobile site• Social Media-What you need and Why!• Analytics-What to measure and Why!• What your staff should and should not be doing
The Top 10 most commonly asked Questions on 2011 by School Owners• What do you charge for Birthday Parties? And how do you promote them• How do you pay your staff?• Why does my Facebook Page not Grow?• How do I pay staff for Camps?• How do I get people to Opt in for SMS?• What type do Videos should I do for You Tube?• Is my Website set up the Right way?• Do you use exit survey’s for students?• Who do you use for insurance?• What sections of the library are good for my staff?
Take Away # 1-The 10 Must have features for your website
1-Header that is Clear on exactly what you do
2- Opt in Box for Some type of Special, Newsletter or Kit
3- Capture Forms
6-Courses Kits Updated Regularly
Take AwayThis does not happen overnight. Your website should constantly bechanging, being updated, and treated like a money tree
Take Away #2-5 Reasons you must have a Mobile Site
20% of e-mail sent by retailers is opened on amobile device.
Smartphones are now outselling PCs
3- There will be more mobile vs web users in 3 years
Mobile search – more consumers use theirbrowser than apps.
Takeaway-Don’t be in the sameposition you are as your website. Beahead of your competition and start optimizing your mobile search.
TakeAway # 3-Social Media-What you need and Why
Social Media-The 5 Must Have’s
Facebook Buisness Page
You Tube Channel
Your Reach is just as important as your business (Staff as well)
Google Plus-Google Pages are coming
Take Away #4-AnalyticsWhat to Measure and Why?
The 5 Must have metrics• Website-Traffic• Mobile Site Traffic• Campaign Management• Email List/SMS List/Blog Subscribers• Social Reach of Your Business/You and Your Staff
Mobile Site Traffic
Email List/SMS List/Blog Subscribers
Social Reach of Your Business/You and Your Staff
Take Away #5-What your staff Should/ Should not be doing
The 5 Do’s• Building their reach-increases their value• Producing content-increase their value• List Building• Responding Commenting/replying/personalizing• Networking
“Don’t do anything detrimental to your team.”
Take Away=You and your staffs value will be measured by your reach.
The 10 Must haves• Header that is Clear on exactly what you do• Opt in Box for Some type of Special, Newsletter or Kit• Capture Forms• CMS• Blog• Courses Kits Updated Regularly• Google Analytics• Sharing options8-Sharing Option• Mobile• Automation
5 reasons you need mobile site• 20% of e-mail sent by retailers is opened on a mobile device, Knotice study reports• Smartphones are now outselling PCs• There will be more mobile vs web users in 3 years• Consumer Ease• Mobile search
Social Media-What you need and why• Facebook Buisness Page• You Tube Channel• Your Reach is just as important as your business (Staff as well)• Google Plus-Google Pages are coming• Effective Blog and Email Strategy
Analytics-What to measure and why• Websites-Traffic• Mobile Site Traffic• Campaign Management• Email List/SMS List/Blog Subscribers• Social Reach of Your Business/You and Your Staff
Staff-Value and what not to do• Building their reach-increases their value• -Producing content-increase their value• -List Building• -Responding .Commenting/replying/personalizing• -Networking