Online Domination

About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ peopleHeadquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC Blog-Championsway.com community.championway.com

http://facebook.com/senseinickdhttp://twitter.com/sensei_nickNick DoughertyNick Dougherty

Lead Generating On Auto Pilot

Online Domination

Before we get started……..

68 % of Marketers did a website redesign in the past 12 months

78 % of internet users conduct product research online

76 % of consumers want a websitethat makes it easy to find what they want

Over 44 % of direct mail is discarded before people even look at it

200,000,000 people on the US do not call list

Why is this important?

What do you need?

http://facebook.com/senseinickdhttp://twitter.com/sensei_nickNick DoughertyNick Dougherty

Take Away-The Objections and sales techniques have been replaced

3 Questions….• What is YOUR Social Reach?• What is the Social Reach of Your Business?• What is the Social Reach of your staff?

5 Take Aways• The 10 Must have Features for your Website• 5 Reasons you must have a mobile site• Social Media-What you need and Why!• Analytics-What to measure and Why!• What your staff should and should not be doing

The Top 10 most commonly asked Questions on 2011 by School Owners• What do you charge for Birthday Parties? And how do you promote them• How do you pay your staff?• Why does my Facebook Page not Grow?• How do I pay staff for Camps?• How do I get people to Opt in for SMS?• What type do Videos should I do for You Tube?• Is my Website set up the Right way?• Do you use exit survey’s for students?• Who do you use for insurance?• What sections of the library are good for my staff?

Take Away # 1-The 10 Must have features for your website

1-Header that is Clear on exactly what you do

2- Opt in Box for Some type of Special, Newsletter or Kit

3- Capture Forms

4-Blog

6-Courses Kits Updated Regularly

7-Google Analytics

8-Sharing options

9-Mobile

10-Automation

Take AwayThis does not happen overnight. Your website should constantly bechanging, being updated, and treated like a money tree

Take Away #2-5 Reasons you must have a Mobile Site

20% of e-mail sent by retailers is opened on amobile device.

Smartphones are now outselling PCs

3- There will be more mobile vs web users in 3 years

Mobile search – more consumers use theirbrowser than apps.

5-Consumer Ease

Takeaway-Don’t be in the sameposition you are as your website. Beahead of your competition and start optimizing your mobile search.

TakeAway # 3-Social Media-What you need and Why

Social Media-The 5 Must Have’s

Facebook Buisness Page

You Tube Channel

Your Reach is just as important as your business (Staff as well)

Google Plus-Google Pages are coming

Blog/Email/SMS

Take Away #4-AnalyticsWhat to Measure and Why?

The 5 Must have metrics• Website-Traffic• Mobile Site Traffic• Campaign Management• Email List/SMS List/Blog Subscribers• Social Reach of Your Business/You and Your Staff

Website-Traffic

Mobile Site Traffic

Campaign Management

Email List/SMS List/Blog Subscribers

Social Reach of Your Business/You and Your Staff

Take Away #5-What your staff Should/ Should not be doing

The 5 Do’s• Building their reach-increases their value• Producing content-increase their value• List Building• Responding Commenting/replying/personalizing• Networking

“Don’t do anything detrimental to your team.”

Take Away=You and your staffs value will be measured by your reach.

Review

The 10 Must haves• Header that is Clear on exactly what you do• Opt in Box for Some type of Special, Newsletter or Kit• Capture Forms• CMS• Blog• Courses Kits Updated Regularly• Google Analytics• Sharing options8-Sharing Option• Mobile• Automation

5 reasons you need mobile site• 20% of e-mail sent by retailers is opened on a mobile device, Knotice study reports• Smartphones are now outselling PCs• There will be more mobile vs web users in 3 years• Consumer Ease• Mobile search

Social Media-What you need and why• Facebook Buisness Page• You Tube Channel• Your Reach is just as important as your business (Staff as well)• Google Plus-Google Pages are coming• Effective Blog and Email Strategy

Analytics-What to measure and why• Websites-Traffic• Mobile Site Traffic• Campaign Management• Email List/SMS List/Blog Subscribers• Social Reach of Your Business/You and Your Staff

Staff-Value and what not to do• Building their reach-increases their value• -Producing content-increase their value• -List Building• -Responding .Commenting/replying/personalizing• -Networking

Questions

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Online Domination

by Jon Malach

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