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Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
Facebook 301 Tutorial
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Facebook 301 Tutorial

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Take advantage of this step by step tutorial on how to Advertise your Facebook Fan Page. This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by …

Take advantage of this step by step tutorial on how to Advertise your Facebook Fan Page. This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by the Kenai Peninsula Tourism Marketing Council as an educational aid for the KPTMC Members.

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  • 1. FACEBOOK 301 Advertising and Insights Learn how to… Create a Facebook Advertisment Learn how to… Learn how to… Use and understand Stay current with the Facebook Insights “What’s Happening” on Facebook . TODAY! You will… Get the Checklist! Facebook’s Marketing Boot Camp Week 3 ChecklistThis tutorial is in No way endorsed or associated with Facebookthe company. This tutorial has been created by the KenaiPeninsula Tourism Marketing Council as an educational aid forthe KPTMC Members.
  • 2. FACEBOOK 301 Advertising and Insights Lets get started!
  • 3. FACEBOOK 301 OverviewInsights:•Graph and generatecharts.•Outline fanengagement.•Outlined reach.•Calculate engaged postinteractions.•Organize viral content.
  • 4. FACEBOOK 301 How to Use and Understand InsightsInsights are used for both personal andprofessional strategy decision making.You Facebook Fan Page Insight data caneasily be downloaded as an .XLS or .CSV with specified date ranges.By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular.
  • 5. FACEBOOK 301 Facebook DataDate Daily People Talking About This People Talking About Days People Talking About This Stories Weekly 28 This Daily Page Weekly Page Stories 28 Days Page Stories Daily The number of people sharing stories about of people sharingThe number ofyour page. These storiesof storiesliking your Page, posting stories createdThe number Page. (Total Coun Weekly The number your page. Days stories about people your Page, posting to your Weekly aboutstories commentingDays about liking,of stories created 28 These stories include liking sharing number about Daily The stories include createdThesenumber include liking yourWall, your commenting on page. Wall, liking, of to your Count) sharing one of to your Pages Pages The your Page. (Total Pages Page, posting your Page po 28 on or 8/28/12 125 478 3420 195 975 7143 8/29/12 330 633 3510 445 1261 7306 8/30/12 216 737 3516 286 1419 7330 8/31/12 230 792 3030 371 1585 6703 9/1/12 34 796 2746 55 1602 6326 9/2/12 23 803 2687 28 1617 6239 9/3/12 18 744 2588 24 1404 5967 9/4/12 158 765 2467 287 1496 5868 9/5/12 121 605 2296 194 1245 5542 9/6/12 221 606 2261 311 1270 5575 9/7/12 173 561 2164 248 1147 5427 9/8/12 24 556 2134 29 1121 5297 9/9/12 18 555 2137 19 1112 5289 9/10/12 237 659 2034 339 1427 5262 9/11/12 180 691 2036 234 1374 5310 9/12/12 102 674 2032 170 1350 5282 9/13/12 271 727 1779 393 1432 5072 9/14/12 260 794 1836 350 1534 5226 9/15/12 51 813 1855 67 1572 5242 9/16/12 21 815 1865 27 1580 5255 9/17/12 200 791 1887 353 1594 5448 9/18/12 160 757 1873 233 1593 5438 9/19/12 265 896 1951 335 1758 5614 9/20/12 108 845 2031 143 1508 5629 9/21/12 170 779 2063 250 1408 5674 9/22/12 117 807 2080 143 1484 5779 9/23/12 35 807 2086 42 1499 5808 9/24/12 217 810 2090 309 1455 5880 9/25/12 162 837 2109 257 1479 5942 9/26/12 163 717 1985 247 1391 5744 9/27/12 638 9/28/12 635 When you export your Facebook fan page’s Insights, you will be emailed a massive amount of data located in several different tabs that provide you with information from your “Key metrics” to “Lifetime Subscriptions by Language”.
  • 6. FACEBOOK 301 Why InsightsWhy do I need this data?Knowledge is PowerUsing Insights, you can get detailed data on how your fan page is growing. It shows all of your fansand when they joined. It also breaks down the demographics for you so that you know your marketbetter. You’ll find out, for example, that there are lots of males in their early 20s in the AmericanMidwest who are fans. You can also get data on likes and unlikes.For example:Lets say you measure your advertisement or giveaway’s success by how many “Likes” you acquiredduring the promotion. This data can be exported and monitored.Recommendation:Keep It Simple Silly!Become familiar with KISSmetrics. Learn more about Insightsand other media trends by clicking or typing in:http://blog.kissmetrics.com/guide-to-facebook-insights
  • 7. FACEBOOK 301 AdvertisingReady to advertise!? 1. Go to www.Facebook.com/Advertising 2. To access your Advertising dashboard you will need to switch back into an individual. 3. From the dashboard you have the ability to monitor your existing advertisements or to create new advertisements.
  • 8. FACEBOOK 301 Planning ToolLet’s Start with a Plan:SlideRocket has a Marketing Strategy & Plan Template by Miris Design that is completely customizable and quite attractive.http://app.sliderocket.com/app/FullPlayer.aspx?id=c8818e89-4ace-4112-a6ee-80a277bc8fb2 1. Join SlideRocket 2. Get the SWOT analysis 3. Customize your plan.
  • 9. FACEBOOK 301 Building your Advertisement When you begin building your advertisement, you will need to decide where the advertisement will land when it is clicked. Are directing people to an external blog or website? If so, you will been to provide a URL. Are you encouraging visits to an event page or application? After creating the Facebook event or application you should be able to view it in drop down menu.
  • 10. FACEBOOK 301 URL Ad’s URL ADVERTISMENT When you driving traffic to an external (outside of Facebook) Blog, Website, etc… Facebook will pull details from the destination and generate a recommendation. Top Not-So-Secret Tips: 1.By hovering your mouse over the question marks [?] Facebook will provide you with a detailed description of each field. 2.Keep in mind that Facebook users do not like to navigate away from Facebook. URL redirecting is best used for promoting an event, contest or an attractive landing page.
  • 11. FACEBOOK 301 Targeting Your AudienceLike credit card companies, Facebook iscollecting data on you.“With more than 950 million users,Facebook is collecting a lot of data. Everytime you click a notification, visit a page,upload a photo, or check out a friend’s link,you’re generating data for the company totrack. Multiply that by 950 million people,who spend on average more than 6.5 hourson the site every month” - Eliza KernWith this massive amount of data,Facebook is helping you target the youraudiences precise interests. Maximize youradvertisements efforts using yourFacebook’s Insights and a little thoroughplanning.Tip:Fan pages that do a high volume ofadvertising should become familiar withFacebook’s Power Editorhttp://ads.ak.facebook.com/ads/FacebookAds/Power_Editor_2012.pdf
  • 12. FACEBOOK 301 Setting Your Bid Campaign Budget There are two options when building your advertising campaign. There is a Daily Budget and a Lifetime Budget. Adaily budget will aggressively target the specified demographic up to the amount you have allocated. A lifetime budget will spread out the funds over the campaign’s schedule. Campaign Schedule You can choose to continuously runyour campaign until your funds run out or you can set a specific time frame. CPC VS. CPM Cost Per Click (CPC) You have chosen to advertise a URL. This means youll be charged every time someone clicks on your ad (CPC). Cost Per Thousand Impressions (CPM)You have chosen to pay for impressions (CPM). This means youll be charged every time someone sees your ad or sponsored story.Tip:Facebook’s Advertisement rates are set on abidding system. Your Ad’s best chance of beingviewed weighs on how much you are willing topay. Usually you are charged less based on qtyof competition. Bidding Low = Bad idea
  • 13. FACEBOOK 301 Facebook Destination Ad’sThere are two ways to Promote a Page Post.1. By choosing to Create an Ad.2. By clicking the Promote button at the bottom of a recent post.
  • 14. FACEBOOK 301 Facebook Destination Ad Infographic LOVE, LOVE, LOVE FOR INFORGRAPHICS!
  • 15. FACEBOOK 301 Facebook Destination Ad Infographic
  • 16. FACEBOOK 301 Facebook Destination Ad Infographic http://www.bitrebels.com/social/simple-guide-facebook-ads
  • 17. FACEBOOK 301 Smart Resources Facebook’s Marketing Classroom is a great resource and trending education tools. Visit http://www.facebook.com/marketing and explore their applications.
  • 18. FACEBOOK 301 Week 3 Checklist Start putting Social Media to work for you! Download the Check List: http://ads.ak.facebook.com/ads/FacebookAds/ Bootcamp_Week3_Checklist.pdf

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