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Facebook 201 Tutorial

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Take advantage of this step by step tutorial on how to be more engaging using your Facebook Fan Page. …

Take advantage of this step by step tutorial on how to be more engaging using your Facebook Fan Page.

This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by the Kenai Peninsula Tourism Marketing Council as an educational aid for the KPTMC Members.

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  • 1. FACEBOOK 201 How to be More Engaging Learn how to… Stay Visible to your fans Learn how to… Learn how to… Be more engaging Become a resource TODAY! You will… Get the Checklist! Facebook’s Marketing Boot Camp Week 2 ChecklistThis tutorial is in No way endorsed or associated with Facebookthe company. This tutorial has been created by the KenaiPeninsula Tourism Marketing Council as an educational aid forthe KPTMC Members.
  • 2. FACEBOOK 201 How to be More Engaging Lets get started!
  • 3. FACEBOOK 201 How to be More Engaging You will start networking by becoming fans of organizations relevant to your Fan Page. This might include your local Chamber of Commerce, Club Memberships, Official City Fan Pages, Ect.All you have to do is SEARCH and LIKE for their page. It would not hurt to send them a message requesting that they like your Fan Page too. get How do I ! ns? MORE fa
  • 4. FACEBOOK 201 How to be More Engaging POST INTERESTING INFORMATION ON A REGULAR BASIS BECOME A RESOURCE •Posting interesting information on a regular basis builds your fan’s favorability of your posts. As you interact and engage with your fans more often, that individuals interests become identified with your page. Their interaction with your Fan Page will show up in their newsfeed for their friends & family to see. •By becoming a resource, fan’s will visit your page more often to stay in-tune with the “What’s Happening Now”. They will also be more likely to share your posts on their wall. Pssst! Sharing Viral Posts = Great Content (Keep an eye out for shares). Once you have identified what spreads best, TRY MAKING YOUR OWN VIRAL CONTENT!
  • 5. FACEBOOK 201 How to be More EngagingMaster the Art of Search!Start by switching to your personalFacebook account, then typing in yoursearch term and navigating to thebottom of the search box where it says“See more results…”To your left you will see SEARCH FILTERS.From here you can filter yourFinds by people, pages, places,groups, Apps, Events, ETC! Tip: A great way to begin encouraging fan growth is by joining Facebook Groups with similar interests in your area. Introduce yourself and share a link to your Fan Page with the group.
  • 6. FACEBOOK 201 How to Stay Visible to your Fans How to stay visible to your fans: The more viral your posts, the more valuable your content is. Facebook distributes information based on a contentengagement bidding system. Facebook users are on the Social network for a very specific reason. “It’s all about them”. The more self- centric the content is, the better. Facebook users are on Facebook to share THEIRlives and to learn about what is happening in the lives ofpeople they are interested in.
  • 7. FACEBOOK 201 How to Stay Visible to your Fans Create a criteria for engagement by identifying your targets specific symbols. Individuals brand WHO THEY ARE with what they share. 1. Identify your target market. 2. Identify your targets symbols. 3. Share content that represents those symbols (Creating/Designing that content is EVEN better).
  • 8. FACEBOOK 201 Facebook Hot Spots Find the Hot Spots! Make your contact informationreadily available where you know new visitors are looking.
  • 9. FACEBOOK 201 Publish it Put your social networks on your published products. Put them in your advertisements, on your business cards, on your fliers, in your newsletter… Put your Social Networks EVERYWHERE! Tip: QR codes are great when used correctly. Think of a QR code as a mobile button. If you use them be sure to give a “call to action” which instructs them how to use it. Company Representatives Name Street Addresses Telephone number(s) Fax number E-mail addresses and Website Download a QR reader to your SmartPhone for instant access! Like Us on Facebook!
  • 10. FACEBOOK 201 Get More Interaction Grow your Fan Page numbers using Sweepstakes, Photo Voting Contests, Giveaways, Etc… There are multiple 3rd party platforms that offer their application for FREE or at a very low rate for pages with lower fan numbers. Check out: Shortstack OfferPop Wix for FacebookThese WYSIWYG platforms are fantastically simple and great for helping you customize special applications.
  • 11. FACEBOOK 201 Get More Interaction Tag your Fans Use the @Fan’s Name to tag your fans, friends and reciprocal Fan Pages in your posts. Whispercode Post a Whispercode to encourage fans to come to your place of business for a discount or reward. Take the hard part out of getting customers through your door. Trivia Fan’s Love Trivia! DO avoid pointless and cheesy trivia. Geographical trivia is great! Example: “Who knows where this is?”
  • 12. FACEBOOK 201 Week 2 Checklist Start putting Social Media to work for you! Download the Check List: http://ads.ak.facebook.com/ads/FacebookAds/Bootc