What is it?MyYearBook is a social networking site that isgenerally focused on teens. The site shares similarqualities to popular social networking sites such asFacebook with additional unique qualities. The sitewas launched in April of 2005 and has a revenue ofabout 20 million dollars, as well as about 20 millionregistered users – Most of them being teens. The siteis ranked 851 globally on Alexa.
Background info:In 2005 Catherine Cook, and her brother Davidcook came up with an idea to help find friendssince they had just transferred to a new High School.The siblings, while flipping through their yearbookone night thought of an innovative idea of digitizingthe yearbook. After the ideas were presentedCatherine and David’s older brother Geoff who hadjust graduated from Harvard decided to pay thestart up bill. After 6 years the Cook siblings becamemulti-millionaires. Recently the Quepasa corp.bought out MyYearBook for $100 million dollars.
Key Features•MyYearBook features a wall – similar to facebook’s.• MyYearbook has many games – Most of which are hostedon OMGpop.com•MyYearBook has competitions – There are a wide variety ofcompetitions ranging from Best looking to Most musical, tomost athletic – Similar to an actual yearbook.•MyYearBook has a “Flirt” feature where people can meetnew people with similar interests.•The site has a unique currency called Lunch Money. Lunchmoney can be used to buy new layouts, give virtual gifts tofriends or even donate to charity.• The site has a “Causes” feature where you can donatelunch money that is earned through various acts on the site.The lunch money is converted to an actual currency and isdonated to which ever cause users want to help.
The WallLike Facebook – MyYearbook has a wall that youcan use to connect with friends. There are manyoptions and settings which allow you to also viewposts by people near you, or people with similarinterests – It is not just limited to friends.
GamesThe game selection on MyYearbook is an assortmentof games that are hosted on OMGpop.com – Apopular online gaming site. Games can be eithersingle player or multi-player. Games include spin-offversions of connect four, words with friends, pictionary,etc.
CompetitionsIn most school yearbooks there are usually sectionsthat show “most…” or “best…” for each grade.MyYearBook has a feature similar to the classic“Most likely to succeed”, “Best Dressed”, “ClassClown”, etc. You can set up a competition withanyone. When the competition is setup you canhave either friends or people within your area voteon who is “Best…”, or “Most….”. The winner of thecompetition wins bragging rights and a little bit ofLunch Money.
“Flirt”The site offers a section to people who are lookingfor relationships. There are many activites in thisfeature that allow someone to find a compatiblematch in their area. There are quizzes, games, andpicture rating.
CurrencyA fun aspect of MyYearBook is the virtual currency.The currency is earned through various activities onthe site such as competitions, games, and dailylogin bonuses. The currency can be spent ondifferent profile layouts, special site options, givingvirtual gifts such as stickers to post on a friend’s wall,and even allowing you to donate to charity.
CausesOne of the most unique features on the site is the“Causes” Section. Users can donate to variouscharities of their choice with the site’s virtualcurrency. There are many different charities orcauses to donate to – and it’s up to the user whichone they choose to donate to. Every time youdonate you get experience points towards yourdonating rank. The more Lunch Money you spendthe higher your donating rank is.
List of Causes•End Child abuse – Buy stuffed animals to give to kids•Help Cure cancer – Buy lab research time•Support our troops – Buy care packages (By weight)•Autism Research time•Diabetes Research time•Feed rescued animals – Buy pet food•End World Hunger – Buy rice to help end world hunger•Promote equality – Legal time•Books for poor children•Promote World Piece•Raise Breast Cancer Awareness•Help the Homeless – Buy blankets•Fight disease – Supply clean drinking water•Save the rainforest – Stop destruction•Fight Global Warming – Remove CO2 from the atmosphere•Fight the spread of aids
CausesEach cause costs a certain amount per unit tosupply. For example – the help end world hungercause costs $40 Lunch Money per grain of rice.Some causes are money expensive than others dueto the size of each unit. The Help the Homelesscause costs $2400 Lunch Money per square inch ofblanket – because blankets cost a lot more moneyto make than rice.