Social PR by @Jexep for Web Wednesday Thailand 14.0

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Social PR statistics of Thai and Worldwide by @Jexep for Web Wednesday Thailand 14.0

Including Social Influencers Type and Criteria by @BrandBaker

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Social PR by @Jexep for Web Wednesday Thailand 14.0

  1. 1. The Social PR The Integration of Social Media & PR SocialMedia Public Relation
  2. 2. 49% 172% 250% 44% % Post / Users % Engage -- 21,000% 20.6% 185%
  3. 3. 80% of global consumers research electronics / computer / music / movies products online before buying in stores 60% of global consumers research clothes, shoes, toys, health&beauty products online before buying in stores
  4. 4. 66% of shoppers conducted their research on a PC or laptop at home and 15% conducted their research on a mobile device at  home For $500 or more purchase
  5. 5. More Than half of internet users are reading blog at least monthly AVG 29 Pageview / User / Month
  6. 6. 45.8 M New posts 1.31 Comments / Blog AVG 223 Pageview / Month / Post
  7. 7. Companies that blog get 55%more website visitors 92% of companies who blog multiple times per day have acquired a customer from their blog Small businesses that blog get 126% more lead growth than small businesses that do not blog.
  8. 8. 19% of Bloggers Earn money for living
  9. 9. AUDIENCES DIGITAL PLATFORMS INFLUENCERS CONTENTS SOCIAL PR ELEMENTS BRAND
  10. 10. TYPE OF SOCIAL INFLUENCERS CELEB NET IDOL INFLUENCERS + BLOGGERS
  11. 11. CELEB TYPE OF SOCIAL INFLUENCERS FAN Follow for Update of Their Life Famous from Physical Media 200k> Followers Only Instagram, Facebook, Twitter, Social Cam LIMITATION
  12. 12. TYPE OF SOCIAL INFLUENCERS FAN Follow for Update of Their Face, Life, Thoughts Famous from Digital Media 100k> Followers Instagram, Facebook, Social Cam, Youtube NET IDOL NOT MASS
  13. 13. INFLUENCERS + BLOGGERS TYPE OF SOCIAL INFLUENCERS FAN Follow for Update of Their Skills, Thoughts Famous from Digital Media Instagram, Facebook, Social Cam, Youtube, Pinterest, Tumblr Blogs!!LOW REACH
  14. 14. TYPE OF SOCIAL INFLUENCERS CELEB NET IDOL INFLUENCERS
  15. 15. REACH INTERESTS BEHAVIOR CRITERIA OF CHOOSING SOCIAL INFLUENCERS
  16. 16. CONTENTSBuild and Spread Not Advertising KEY SUCCESS FACTORS Useful for both consumers and brands Truth
  17. 17. http://www.impactbnd.com/78-delicious-blogging-statistics-to-sink-your-teeth-into/ http://wordpress.com/stats Zocialrank.com http://www.nielsen.com/us/en/newswire/2012/buzz-in-the-blogosphere-millions-more-bloggers- and-blog-readers.html http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases Sources:
  18. 18. The Social PR Presented by @Jexep Jexep.net BrandBaker in WWTH 14.0 (31 July 2013) SocialMedia Public Relation
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