The Future of Jewish Publishing [Saul Orbach] FOJNP NY 2010


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Saul Orbach, President, Digital Sefer.

Presented at the Future of Jewish Nonprofit Summit, July 27, 2010 in New York, NY.

Part of Quickfire: "Judaism 2025”

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The Future of Jewish Publishing [Saul Orbach] FOJNP NY 2010

  1. 1. The Future of Jewish Publishing<br />Saul Orbach<br />Digital Sefer<br />
  2. 2. Digital Sefer<br />Make available the entire corpus of Hebrew language & Jewish content, including books, magazines and other media to a worldwide audience via a digital format. <br />
  3. 3. Internet Has Changed Everything<br />Living thru a period of dynamic transition<br />Changed everything:<br />Way we access information<br />How we ‘use’ it<br />The value we attribute to it<br />How much we want to pay for it (not much)<br />
  4. 4. Pre 2000 to 2010<br />2000:Early e-readers didn’t catch on<br />2007: Nov 19: Amazon introduced Kindle<br />Kindle e-reader<br />Massive content available<br />Aggressive business relationship w/ pubs that allows them to sell Kindle books for loss, $9.99<br />2007: Jan 9: iPhone released<br />2010: Jan 27: iPad introduced, released Apr<br />Publisher revolt against Amazon<br />2010: before EOY: Lenovo to release LePad<br />2010 – The year of the Tablet<br />
  5. 5. The State of Amazon<br />Jul 23: Amazon Gets $1B Sales Via Mobile<br />Jul 19: Kindle books outselling hardcovers on Amazon by 43% last 3 months. Last 4 weeks: 80%<br />Jeff Bezos: selling hardcover for 15 years, Kindle books 33 months<br />Industry Analysts: E-book sales leaped more than 207%<br />Kindle e-reader: success, but no sales figures<br />Failed to innovate, looks very shabby <br />Kindle Apps for iPhone, Android, iPad, Macs & PCs, <br />Apple's tens of millions iPhones sold can't be matched by tens of millions of Kindles.<br />Kindle facing increased competition from other e-readers <br />Widening belief that the iPad and other tablets could end its market control<br />analysts at Credit Suisse estimated that Amazon's share of e-book sales would fall from 90% to 35% in the next five years. <br />
  6. 6. The Race to the Bottom for e-readers<br />e-reader device segment is busily price-slashing in "race to the bottom" <br />e-reader market:<br />NOT about e-ink hardware <br />IS about selling e-published content that can be read on the explosively-growing tablet PC hardware<br />e-publishing is where all the interesting changes to the publishing game are going on <br />Parallel to the Netbook Phenomenon<br />
  7. 7. Jewish Publishing<br />Jewish Book World reviews between 600-700 books annually<br />More than 400 new titles submitted each year as candidates for the National Jewish Book Awards. <br />
  8. 8. Israeli Book Statistics for 2009<br />New Israeli book titles:<br />6,326 books & 500 new periodicals<br />16,306 issues of current periodicals and newspapers <br />Hebrew and Other Languages<br />Hebrew titles: 5,582 =88%<br />(87% originally in Hebrew, 13% translated)<br />English: 356 titles <br />Russian: 179 titles. <br />Arabic: 169 titles <br />Source:<br />
  9. 9. Israeli Book Statistics for 2009<br />Type of Publishing <br />Commercial publishing houses: 52%<br />Government: 5%<br />Educational institutions: 5%<br />Assns, foundations, museums, and other organizations: 17%<br />Self-published:21%<br />Source:<br />
  10. 10. Israeli Book Statistics for 2009<br />Israeli Publishers <br />Active publishers and organizations 1,527<br />Commercial publishing houses: 980 (64%)<br />Non-commercial: 539<br />Orthodox sector: 496<br />Non-Jewish religious communities: 8<br />Source:<br />
  11. 11. Israeli Book Statistics for 2009<br />Sectors <br />The orthodox and ultra-orthodox sector was responsible for 33% of the total titles that were published in Israel in 2009. <br />Source:<br />
  12. 12. Jewish Publishing<br />Subject to the same: tech transition, general economy and changes to the book business <br />Also subject to changes in:<br />Jewish demography/identity/affiliation<br />Jewish philanthropy<br />Religious sector will always want books because of Shabbat<br />Most publishers can’t afford to publish<br />Raise money to pay for pre-press costs (66%)<br />
  13. 13. Some Thoughts About The Future<br />The Challenge: <br />accommodate readers & stay in business<br />Its about providing content, not e-readers<br />Models and paradigms need to change<br />The religious sector will always want books<br />Self publishing and Print-on-Demand will increase<br />
  14. 14. A Closing Thought on the Future of Publishing<br />A Closing Thought<br />In case you think you have it figured out…<br />