Role of Social Media  in Crisis Communications Morgan Johnston Manager Corporate Communications JetBlue Airways
You are being watched you are being watched
Monitor for  Crisis Comms US Airways flight 1549 on Twitter within 9 minutes
February 14, 2007
David
Social Media = No Middle Man
What we learned <ul><li>Customers want to hear the explanation </li></ul><ul><li>Customers can sense authenticity </li></u...
 
Thank You Morgan Johnston twitter.com/MHJohnston
Upcoming SlideShare
Loading in...5
×

Jet blue airways role of social media in crisis communications [morgan johnston] fojnp ny 2010

1,944

Published on

Morgan Johnston, Manager Corporate Communicatons, JetBlue Airways.

Presented at the Future of Jewish Nonprofit Summit, July 27, 2010 in New York, NY. http://fojnp.com

Part of panel: "Crisis Management: Lessons Learned from the Airline Industry."

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Well created, really liked the images used in this slide.
    http://www.gardeningmania.net/
    http://www.gardeningmania.net/category/vegetable-garden/
    http://www.gardeningmania.net/category/vegetables/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,944
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Jet blue airways role of social media in crisis communications [morgan johnston] fojnp ny 2010

  1. 1. Role of Social Media in Crisis Communications Morgan Johnston Manager Corporate Communications JetBlue Airways
  2. 2. You are being watched you are being watched
  3. 3. Monitor for Crisis Comms US Airways flight 1549 on Twitter within 9 minutes
  4. 4. February 14, 2007
  5. 5. David
  6. 6. Social Media = No Middle Man
  7. 7. What we learned <ul><li>Customers want to hear the explanation </li></ul><ul><li>Customers can sense authenticity </li></ul><ul><li>Interaction and transparency build engagement </li></ul>Build goodwill through daily engagement; cash it in when you need to.
  8. 9. Thank You Morgan Johnston twitter.com/MHJohnston

×