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Presented by Dave Weinberg & Eliot Feldman at the PEJE Assembly in Baltimore, MD. …

Presented by Dave Weinberg & Eliot Feldman at the PEJE Assembly in Baltimore, MD.

For individual and organizational trainings, please contact dave@thejewishinstitute.org

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Transcript

  • 1. Blogging Bootcamp PEJE Assembly 2010 Dave Weinberg, Executive Director Eliot Feldman, COO The Jewish Institute @jewishinstitute
  • 2. Agenda What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly
  • 3. What is a Blog? Why Blog? Why Blog? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Authenticity Expertise Community @jewishinstitute #PEJEassembly
  • 4. What is a Blog? Why Blog? Why Blog? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Authenticity Expertise Community @jewishinstitute #PEJEassembly
  • 5. What is a Blog? Why Blog? Why Blog? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Authenticity Expertise Community @jewishinstitute #PEJEassembly
  • 6. What is a Blog? Creating a Blog Why Blog? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Goals Voice Needs ? @jewishinstitute #PEJEassembly
  • 7. What is a Blog? Why Blog? Maintaining a Blog Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Consistency Audience Promotion @jewishinstitute #PEJEassembly
  • 8. What is a Blog? Why Blog? Benefits of Blogging Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Publicity Enrollment Fundraising @jewishinstitute #PEJEassembly
  • 9. What is a Blog? Why Blog? Professional Help? Creating a Blog Maintaining a Blog Benefits of Blogging Professional Help? Questions Strategy Implementation Education @jewishinstitute #PEJEassembly
  • 10. Case Study: Multi-Posting Theory & Multi Platform Campaigns Prophet • Write once, post EVERYWHERE Wanderer with minor tweaking. • Different content • Different platforms • Reach different audiences @jewishinstitute #PEJEassembly
  • 11. Questions? PEJE Assembly 2010 Dave Weinberg, The Jewish Institute dave@thejewishinstitute.org Twitter @weinberg81 @jewishinstitute #PEJEassembly