JAFINA Council September 14, 2009 Minutes Final

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JAFINA Council September 14, 2009 Minutes Final

  1. 1. Minutes JAFINA Council Monday, September 14, 2009 10:30 am ET to 2:30pm ET. 633 Third Avenue, 21st Floor New York, NY 10017 Chair: Carole Solomon Attending in person: Vicki Agron Herb Gimelstob Leslie Billet Larry Joseph Franklin Block Arlene Kaufman Hanna Borowik Linda Ketover Florence Broder Mark Levy Debra Cohen Danielle Mor Debbie Cosgrove Cary Rosen Adelman Jacob Dallal Steve Selig Dede Feinberg Shoel Silver Maxyne Finkelstein Julie Wise Oreck Rani Garfinkle Fred Zimmerman Michael Gelman Attending by telephone/WebEx: Larry Altschul Vernon Kurtz Bruce Arbit Norman Lipoff Richard Bernstein Boaz Meir Stephen Breslauer Neil Moss Chuck Davidson Karen Pack Betsy Gidwitz Stanley Plotnick Norman Goldstein Jay Sarver Andy Groveman Doug Seserman Michael Horowitz Jane Sherman Sharon Janks David Silvers Jeff Kaye Marilyn Wechsler Michelle Kohn Richard Wexler PART 1 INTRODUCTION AND WELCOME • Carole Solomon opened the meeting and welcome everyone • The minutes of May 11, 2009 were approved • Carole provided the Council with a report on activities since the last meeting: 1
  2. 2. Minutes o Governance – all was implemented as proposed o JAFINA was asked to reduce the 2009 budget by 10% along with the rest of the organization. As a result we had to put some of our plans on hold. At this moment we believe the budget has been restored. o The overall plans for FRD are moving forward and that is the focus of the meeting today. o We moved forward with our current next generation initiative under the Chairmanship of Iris Feinberg. A very exciting program is being planned to take place alongside the upcoming Board of Governors Meetings in October. The Global Leadership Forum is envisioned as a group of emerging leaders who have agreed to participate (without a subsidy). A copy of the program and a list of participants were distributed. This is very important and relates to the discussion we had at the last meeting about leadership advancement. This group will function as a “special advisory body” to the Chairman for informal input from the emerging leadership. o In regard to our discussion about Missions we recommended doing a Mission together with JDC and UJC – “How to be a Partner in the Global Jewish World.” JDC recommended we wait to pursue this until the new UJC leadership was in place. We will now raise the suggestions again with UJC and JDC. o In regard to the issue of foundation development, Kim Fish began working in June and currently has about 1300 Foundation prospects. While this is a difficult time to build apply for Foundation funding we have to begin to build relationships. We have also developed a calendar to be prepared for when RFPs are due. At this time, we are also looking at the specific area of Jewish Women’s Foundations amongst others. Norman Lipoff is serving as the lay advisor. BUDGET UPDATE • Shoel Silver provided a report about the current state of the JAFI budget. The JAFI Executive will be meeting on Tuesday, September 15 to discuss the budget. Adjustments are going to be made based on cash flow. Overhead and program cuts need to be made to meet income projections from UJC. Non- core activities cannot survive without the infrastructure that core dollars support. Although we hedged the dollar, the exchange with the shekel is worse than before. The new exchange used will be $1US = 3.8NIS. • The importance of maintaining programs at a reasonable level in order to sustain relevance was highlighted. FRD UPDATE • Mark Levy led the FRD discussion and impressed the importance of finding new contributors and reaching new markets. 2
  3. 3. Minutes • Jeff Kaye made a PowerPoint presentation outlining new strategies to attract new donors. The plans are varied and include specific approaches to various targets. An important strategy will be emphasizing activities that JAFI alone performs, like Aliyah of Rescue. In addition, JAFI will leverage the connections that returning Shlichim have from their time abroad by using social media tools. • It was noted that currently JAFI presents a culture of cuts, which is not a positive message. We have to strengthen the case for giving. The need for more personal relationships is clear. • The importance of the case for core giving was highlighted. Newer donors often cannot differentiate the value of donating to a small organization vs. a larger one and the relative cost of operations which is reduced by economies of scale. • The relationship between JAFI and UJC and the importance of timely cash collection through UJC is often not understood. • It is possible to break out Core into projects but when Federations stop supporting them, valuable programs are lost. The importance of having a clear policy about a percentage added when Federations or donors are only funding specific programs in core (not general budget) should be communicated. It was clarified that a 10% management fee added to designated donations is in place. • The campaign of the Board of Governors will be reintroduced. The prior solicitation had some success but a more structured and sustained effort is required. The staff will draft a proposed approach and policies for discussion. NEW MARKETS • Jacob Dallal presented in regard to direct marketing to traditional markets and new markets to expand the donor base. • Questions arose about the process. • The importance of expressing the Jewish Agency's unique work in the field was stressed. RM RESULTS UPDATE • The Council members were provided with an in depth update about the RM's activities in North America by Maxyne. Franklin Block has been asked to join the JAFINA Council as the voice of the Network Communities to help strengthen relationships in those regions as well. Questions always arise about whether there are enough people in the field and how to approach niche markets. For instance, Boaz Meir, the west coast RM, has been successful in working collaborative with the Las Vegas Federation to cultivate the Israeli population in that region • Despite the economic downturn, elective dollars remained flat through the past year. Efforts are being made to express what we do best, e.g.: the Top Ten, which simplifies the program menu. 3
  4. 4. Minutes MASA UPDATE • Arlene Kaufman, Chair of the MASA North American Committee, addressed issues around MASA, including the recent media campaign in Israel. She emphasized that the video was not previewed by Diaspora communities and that this situation will never occur again. • MASA was recently successful in securing $400,000 from NY Federation. Staff met with the LA Federation which agreed that individual donors can be solicited for MASA. A presentation will be made at the Federation this month. Proposals have also been submitted to other Foundation. We are trying to partner with Washington University to create a junior year abroad in Israel. The San Francisco Federation also increased its MASA allocation. • A MASA program session was submitted to the GA but was declined. There will be alumni meeting with delegates and distributing informational materials. • In terms of marketing, MASA is looking at targeting synagogues and creating an easy to use PowerPoint presentation that lay leaders and professionals can use. Arlene asked Council members to help promote MASA in their communities by hosting parlor meetings to expose MASA. • There will be a MASA Committee meeting in Palm Beach in March. It was decided that the next meeting on Monday, March 15, 2010 would be in the South. The meeting was adjourned at 2:30 pm. Carole Solomon and Maxyne Finkelstein thanked everyone attending for their input and wished everyone Shana Tova. 4

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