A Federation Guide to:
JAFI’s Web 2.0
www.jewishagency.org

What is Web 2.0 or Social Networking?
• On a broad level, it is an online community
of people who are socializing with each
other via a particular Web site.
• On an individual level, it is the practice of
growing the number of one's business
and/or social contacts by networking with
individuals.
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What is Web 2.0 or Social Networking?
• Most of the social networks on the Web are public,
allowing anyone to join. It is based on the idea of "six
degrees of separation" (the concept that any two people
on the planet could meet through a chain of no more
than five people), social networking is a popular way to
connect socially or professionally with other people!
Source: Netlingo.com
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Internet Marketing Tools
• Jewish Agency Website
• Facebook
• YouTube
• Flickr
• Twitter
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How does it help your Federation?
• These resources are designed to provide
your Federation with content about the
Jewish Agency for Israel’s activities
around the world
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Jewish Agency Website
www.jewishagency.org

Jewish Agency Website
• Great resource to learn about the Jewish
Agency’s continuum of programs
• Two feature stories: one about a program
beneficiary and the other about donors’
impact (this includes stories about
missions)
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Jewish Agency Website
• Gateway to new social networking sites:
– Facebook
– Twitter
– YouTube
– Flickr
Links on Home Page
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Facebook
• Become a fan of the Jewish Agency
Facebook Page:
www.facebook.com/jewishagency
• Even become a fan from the convenience
of your mobile phone by texting “fan
JewishAgency” to FBOOK (32665)
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Facebook
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Facebook
• Fans receive all the latest news and
updates on their Facebook feed
• You can post the stories on your personal
profile and Federation pages by clicking
“share” to help better communicate with
your donors
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YouTube
• Jewish Agency YouTube Channel:
www.youtube.com/jewishagencydotorg
• If your Federation has its own YouTube
channel, you can subscribe to ours too
• Videos are divided thematically using
playlists. The default is the Aliyah list
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YouTube
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YouTube
• YouTube allows videos to be shared with
on Facebook, Twitter, and other media
• Videos are posted with searchable key
words like immigration, aliyah, JAFI,
Jewish Agency, etc.
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YouTube
• Embed Jewish Agency videos on your
website by copying a pasting a short piece
of code
• Simply hit the arrow highlighted in red &
copy the code where it says “embed”
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Flickr
• Subscribe to our Flickr Photo Stream:
www.flickr.com/jewishagencyforisrael
• Photos are posted with searchable key
words like immigration, Masa, etc, for easy
searches
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Flickr
• Download hi-resolution
photos for your own
print and web need by
clicking the magnifying
glass and selecting the
desired resolution
• If used, simply attribute
photos to the Jewish
Agency
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Twitter
• Follow the Jewish Agency Twitter Feed:
www.twitter.com/jewishagency
• This is a great resource to learn about
the latest Jewish Agency activities and a
vehicle to pass on the news to your
donors
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Twitter
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In Summary
Connect. Post. Share.
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Other Helpful Web 2.0 Resources
• NetLingo: www.netlingo.com
• Mashable: www.mashable.com
• Twitter Tips: www.twitip.com
• Web 2.0 Glossary:
http://www.gooruze.com/articles/20/
Web-20-Glossary-Understanding-the-New-
Media-Jargon
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Thank You
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