Social networking as an artists toolPresentation Transcript
Social Networking As an artist’s tool Baltimore Bead Society
Velina Glass Owner of www.ArtJewelryOnline.com Resin Artist Craft Origins Education Temple University, La Salle University & MICA Former Health Care Executive Animal Rescue Hometown Pittsburgh…Cult Member Former Steel Mill Worker
Overview Presentation On SlideShare Why Social Network 24 Types Of Social Networks Social Networking Goals The Right Mix, Which Networks Are Best For Artists Guidelines To Content Tools To Aid In Networking Incorporating Social Media Into Your Website Measuring Results
Why Social Network Easy & Cost Efficient Builds Brand Awareness The Viral Effect People Do Business With Folks They Know and Trust Disseminate Information With SEO In Mind Creates Communities
Industry Study Excerpt from SocialMedia Examiner.com Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. Over the course of the last 3 years, Stelzner has seen social media move from an uncertain strategy (2009 report) to a permanent fixture (2010 report) to a primary tool (2011 report) in the savvy marketer’s toolkit Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
Types of Social Networks Excerpt from Blog Site “OnBloggingWell”: http://onbloggingwell.com/23-types-of-social-media-sites/ Blogs TypePad, Blogger, Wordpress Social Networking Sites Facebook, Friendster, MySpace, Orkut, ArtTween Social News Digg Social Measuring Technorati, BlogPulse Microblogging Twitter
Types of Social Networks Social Bookmarking Del.ici.ous Social Q & A Answers.com, Yahoo! Answers Video Sharing YouTube, Vimeo Photo Sharing Flickr, Photobucket Social Search Search Engine Profiles
Types of Social Networks Professional Networks LinkedIn, Plaxo Niche Communities deviantArt , Ganoskin Social Email Google Buzz Comment Communities Disqus Regional Social Media Sites Periodicals, News
Types of Social Networks Podcasting Communities CraftCast, Blubrry.com Blog Networks Gawker, b5Media, 9Rules Blogging Communities BlogHer, LiveJournal Presentation Sharing Sites SlideShare Content-Driven Communities Wikis, Ganoskin
Types of Social Networks Shopping Sites StyleHive, Kaboodle Product-Based Communities Ebay, Amazon.com Review & Recommendation Sites Shelfari Social Media Sites That Defy Definition Stumble Upon, Squidoo
Social Networking Goals How do I measure the effect of social media marketing on my business? Google Analytics, Keyword Spy How do I integrate and manage all of my social media marketing activities? What are the best ways to sell with social media? How do I improve customer engagement with social media? How do I master the use of specific social media platforms?
Social Networking Goals How do I effectively find my target audience? What are the best practices in social media marketing? How do I use social media in niche markets? What are the trends in social media marketing? How do I best use my time to maximize my social media activities?
Social Networking Goals How do I get started using social media marketing? How do I consistently create content that's compelling and engaging? How do I select the right social media tool(s) for my business?
Framework For Social Media IF YOU JUST HAVE 5 MINUTES A DAY “Sam Abraham” The framework for social media management consists of 3 essentials: Listen, Act and Engage. Listen, being the passive act of monitoring what people are saying about your brand or product. In social media tools like Actionly, a San Francisco social media monitoring and “listening” platform, allows businesses to track keywords across various social media channels like Facebook Fan pages, Twitter accounts, YouTube, Blogs and Flickr. The platform’s integration with Google Analytics, means users can track their revenue stream and receive actionable insights to hopefully target and grow their social media campaigns. Act, the next step is reaching out to users or clients and responding to them accordingly whether to thank them for their mentions or respond to questions or serve as customer service. Engage, is about understanding your community on Facebook, Twitter, etc. and providing them with useful information, tips, blogs, videos etc to truly connect with them. It also consists of the overall social media strategy – for example determining how to grow your audience or producing viral content.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB Do Be Informative According to research conducted by emarketer, consumers expect more than entertainment when connecting with a brand online; they expect incentives, like offers and coupons. A great number of consumers though (46%), replied that they look for something more substantial than offers just targeted to online fans, such as tips and information about product and services. Posting simple to follow how-tos and useful tips can prove much more effective than posting a link to a specific product or service. Ask your customers to share their tips and personal experience with your products or services in the comments or through tweets marked with a specific hashtag.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB Don’t Be A Parrot Information overload and repetitive content are two of the top reasons a consumer chooses to stop following a brand online. Frequent “one note” updates can be a major turn off for your fans. Facebook users are more intolerant to frequent updates than repetitive content, with 44% of them unliking brands because they post too often, while Twitter users seem to be more forgiving of highly frequent tweets but more strict with boring tweets with 52% naming repetition as a deal breaker. Try to mix it up and even if you need to repeat an update to promote a current offer or call to action for a project, make sure you put a new twist each time.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB DO Make a Tradition Families bond over holiday traditions and big family dinners, so bond with your customers by establishing little online traditions you’ll share on specific days. For DKNY the tradition is its weekly appointment with its followers to watch Gossip Girl. Build your tradition around a theme relevant to your product or service and invite your customers to participate via tweets, comments or photo sharing.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB DON’T Neglect Replies. Social media is not about broadcasting, but about conversation. Connect with your fans and engage in conversations, if you feel it is not an issue you can resolve though tweets or Facebook comments, don’t hesitate to transfer the conversation to a private space by providing the customer with the right telephone number or by requesting his/her contact details.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB DO Call for Action Ask your fans to Like your pics, prompt them to share your content and thank them when they do. Popular YouTube star Michael Buckley never hesitates to remind his viewers for a “thumbs up” and thank them afterwards. The key lies in asking in a clear way yet in a conversational tone, highlighting that the important thing is the feedback you get not the number of “Likes”.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB DON’T Rely On Text Alone Keep some variety and spark up conversation with the help of images and videos. Glamour Greeceproduces weekly videos titled “Star Therapy” on Animoto, while hosting a weekly Astrology Q&A with Glamour’s Star Therapist via text.
Social Networking Do’s and Don’ts EXCERPT FROM THE NEXT WEB
Do Have A Crisis Plan
Online backlashes seem to be difficult to avoid, so it’s best to read other brands’ lessons and be prepared. Try to be pro-active addressing quickly whatever isolated complaints come to your attention and think about the way you will handle negative comments and replies.
DON’T Be Impolite Introduce the person that represents the brand online and always showcase your contact information along with a telephone number. Make it personal to get personal, there is no other way.
Marketing Mix Top Social Networks Facebook Twitter LinkedIn Blog The Future of Social Networks Orkut, Googles new social network. WhereBerry, is for sharing what you want to do in the future. May 17, 2011, 7:00 am. A Social Network for Making Future PlansByCLAIRE CAIN MILLER Groupon
Top 5 Twitter Tips ETSY SELLER HANDBOOK Check your ego at the door. Use a third party service, Hootsuite. Social Analytics Reports. Monitor mentions. Avoid Spammers and Spamming. Join a TweetChat. A group of people get together to discuss a topic and include a specific # hashtag in all of their tweets so other participants can filter messages and respond. Register with Klout. The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
Tools To Aid In Social Media YOUR TOOLBAR IS YOUR FRIEND Google Chrome Yoono Firefox AddThis
Social Media And Your Web Site ART JEWELRY ONLINE CASE STUDY Goal Build A Personal Relationship With Current and Prospective Buyers to Increase Sales. Limitations 30-Minute Time Allotment Inexperience Financial Opportunities Young Folk Quick Learner Who Is My Customer/Audience Strategy Limit social network to Twitter and Facebook to increase contact database, garner expertise and determine the long term value. Measure Results/ROI
Social Media And Your Web Site NEW ARTIST Goal Limitations Opportunities Who Is My Customer/Audience Strategy Measure Results ROI