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Social networking as an artists tool
 

Social networking as an artists tool

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  • ← How to Use a URL Shortener EffectivelyPruning Prepositions ->23 Types of Social Media SitesFebruary 17th, 2010 | Wednesday is Friends DayIt’s easier to navigate the maze of online social media sites if you understand the different site categories and the purpose of each type. The social media world consists of two segments: social and media. To optimize your experience with each type of social media, it’s best to participate in the communities you choose to join.Today’s post supplies a list of 23 types of social media, including a brief explanation of the purpose and at least one example of each type. This list will help you determine which types of social media sites would best benefit your situation. Nearly all social media sites offer free memberships.Blogs — Yes, your blog is a type of social media. The most popular free blogging platforms are WordPress.com, TypePad, and Blogger. I highly recommend a self-hosted site with WordPress.org installed.Social Networking Sites — Focuses on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, FriendsterSocial News — Users submit and vote on news stories. Examples: Digg, PopURLsSocial Measuring — Measure the quality of submitted content. Examples: Technorati, BlogPulseMicroblogging– Differs from traditional blogging because the content is delivered in short bursts of information. Example: Twitter
  • Social Bookmarking — Allows users to share, organize, search bookmarks of web resources. Examples: Del.ici.ous, Diigo (formerly Furl) Social Q&A – Users can submit or answer questions. Examples: Answers.com, Yahoo! AnswersVideo Sharing — Users can upload and comment on videos. Examples: YouTube, VimeoPhoto Sharing — Users can upload and comment on photos. Some photo-sharing sites offer a user license agreement that allows bloggers and website owners to use images. Examples: Flickr, PhotoBucketSocial Search — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email
  • Professional Networks — This type of social media site is a virtual Rolodex, enabling business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo PRO TELEPHONE BOOK Niche Communities — Niche networking has grown beyond the message boards of old into full-fledged communities. There is no “leader of the pack” in this category, but here is a list of social media niche sites maintained by Traffikd. Social Email – Newly released Google Buzz has transformed Gmail into a stream of consciousness for email contacts. Always the educator, Darren Rowse of ProBlogger has been conducting a great series with his Buzz followers as we all learn this thing together. If you’re new to Google Buzz or interested in giving it a go, I suggest you follow Darren. Comment Communities — Even blog comments have hopped aboard the social media bandwagon through sites such as Disqus. (Note: My friend Rajeev Edmonds recently wrote an informative guest post about customizing Disqus comments.) Regional Social Media Sites — This type of social media site is growing in popularity as the world wide web seeks to become more personal. Contributing to news sites, such as Examiner.com, are a great way to position yourself as an authority within both your community and your niche and make a few extra dollars at the same time. I’m the Little Rock Blogging for Business Examiner. Click here to learn more about writing for Examiner, and tell them Linda Fulkerson sent you!
  • Podcasting Communities — Podcasting communities are social networks that help connect podcasters, advertisers, and listeners. Example: Blubrry.comBlog Networks – Similar to niche communities, blog networks are usually a large collection of blogs. Sometimes they cover a broad arena of topics, others are small and more tightly focused. Although anyone can read the blog posts (sometimes registration is required), many blog networks provide exclusive content and require approval for bloggers to join, which gives those who are accepted a certain level of prestige. Examples: Gawker, b5Media, 9RulesBlogging Communities — Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournalPresentation-sharing Sites — Sharing presentations online is becoming a very popular way to set yourself apart from the crowd in your field. There is also a lot of good content available on presentation sites that bloggers can link to and share with their readers. Examples: SlideShareContent-driven Communities — Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia.
  • Product-based Communities — Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com. Review & Recommendation Sites — You can review almost anything in an online community-based setting now. Twitter asks “What are you doing?”, but Shelfari (and other book review communities) asks “What are you reading?” Travel recommendation communities are extremely popular. Examples: TripAdvisor, Lonely Planet, Where I’ve BeenSocial Media Sites that Defy Definition — There are several social media sites that march to the beat of their own drum. Squidoo comes to mind. (No, I haven’t forgotten I’m supposed to create a lens and write about my experience there, but seriously, life has gotten in the way of many of my projects lately. If you’re my friend on Facebook, you know.) At first glance, StumbleUpon seems to be a social bookmarking site, but the site is marketed as a “Channel Surfing” site. Do you know of other unique social media sites that don’t “fit in” to the above categories?
  • How do I show a solid ROI for social media marketing in terms of time andresources spent?• What are the key metrics to follow for measuring ROI in terms of engagement,sales, brand loyalty and customer retention?• What measurement tools are available that can track results across multiplesocial media platforms and/or businesses?• How much is a Facebook friend or fan worth to my business?The next question on people's minds can be summarized as "How do I connect andmanage all aspects of social media?" A sampling of questions in this category includes:• How do I best integrate my social media efforts into an overall marketing plan?• What are the best tools for managing all of our social media accounts?• What is the best formula for developing a social media strategy and how can weempower employees to make it a success?• What is the most cost-effective way to integrate social media into our businessplan and strategy?
  • people post activities they want to do someday, like restaurants they want to try, movies they hope to see or events they plan to attend. Their friends can comment and make plans.“We’re giving people a single place for all these ideas that float around for people to do,” said Nick Baum, who founded WhereBerry with Bill Ferrell. They are former Google engineers.
  • 1. Use a third party service to tweet.Personally I love Hootsuite — I can check in and quickly see my Twitter feed, @ mentions, sent tweets, and direct messages at a glance, as opposed to the Twitter web version where you have to click on a few different tabs to see this same information. Hootsuite also makes retweeting, shortening links, and adding images super easy and you can even set up streams that filter tweets using specific search terms, hashtags, etc. Tweetdeck is another option with similar features. Don't try to use the Twitter website exclusively unless you're a glutton for punishment. 2. Register with Klout, then stop worrying about your score.As described by their website, a Klout score is the "measurement of your overall online influence." Most social media experts will tell you that your Klout score isn't really an indicator of anything other than how much time you spend on Twitter. They're right — it's a general indicator that will fluctuate so feel free to explore different ways to make Twitter work for you without paying close attention to your actual number. Need more incentive to stop caring? The only person with a Klout score of 100 is Justin Bieber, so unless you have an awesome hairstyle and are geared toward taking the 10-14 year old crowd by storm, you can blissfully stop trying to measure up to a teen heartthrob. 3. Join a tweetchat.Shy about meeting new people or don't know what to tweet? Join a focused conversation! A tweetchat is when a group of people get together to discuss a topic and include a specific hashtag in all of their tweets so other participants can filter messages and respond. I've met some amazing people through a few of my favorite tweet-ups, including the weekly Oh My! Handmade and Crafterminds chats.If you do join a chat and don't want to fill up your Twitter stream with your chat tweets, make sure you're replying to another tweetchat participant for every tweet (and don't forget to use the hashtag so other chatters can see your comment!).  To follow the conversation, set up a stream using the chat hashtag in Hootsuite or Tweetdeck or check out Tweetchat.com. 4. Talk @, not "at" — avoid spammers and spamming.Before joining, my biggest misconception about Twitter was that it was a bunch of people broadcasting their messages non-stop. Who wants to be subjected to an endless stream of promotions? Are you a spammer? Stop — this means an end to constantly asking people to like you on Facebook, look at your latest shop listing, or check out every treasury you make. A good rule of thumb is to start or join a conversation for at least 80% of your tweets (do what you will with the remainder). On the same note, avoid the spammers at all costs — I'm talking to you serial link droppers, auto-DMers, and overzealous promobots! Once you start @ing people instead of talking at them, you can really start to branch out and use the site for its intended purpose which is networking with others and making connections. Twitter isn't meant to be a soliloquy. 5. Check your ego at the door.When someone doesn't immediately follow you back, it's easy to feel offended. But don't feel bad! People use Twitter for different purposes or infrequently review new followers. If it's someone you really want to get to know, strike up a conversation with them. It doesn't always have to be an "I follow you, you have to follow me too" type of thing for you to gain something out of it. Follow people you find interesting or helpful and maybe they'll reciprocate, maybe they won't. On a similar note, it's also okay to unfollow someone who no longer fits with your ideal Twitter stream of consciousness. Remember that these are people you're inviting into your world and it doesn't always have to be a wide-open, two-way street.

Social networking as an artists tool Social networking as an artists tool Presentation Transcript

  • Social Networking As an artist’s tool
    Baltimore Bead Society
  • Velina Glass
    Owner of www.ArtJewelryOnline.com
    Resin Artist
    Craft Origins
    Education
    Temple University, La Salle University & MICA
    Former Health Care Executive
    Animal Rescue
    Hometown Pittsburgh…Cult Member
    Former Steel Mill Worker
  • Overview
    Presentation On SlideShare
    Why Social Network
    24 Types Of Social Networks
    Social Networking Goals
    The Right Mix, Which Networks Are Best For Artists
    Guidelines To Content
    Tools To Aid In Networking
    Incorporating Social Media Into Your Website
    Measuring Results
  • Why Social Network
    Easy & Cost Efficient
    Builds Brand Awareness
    The Viral Effect
    People Do Business With Folks They Know and Trust
    Disseminate Information With SEO In Mind
    Creates Communities
  • Industry Study
    Excerpt from SocialMedia Examiner.com
    Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners.
    Over the course of the last 3 years, Stelzner has seen social media move from an uncertain strategy (2009 report) to a permanent fixture (2010 report) to a primary tool (2011 report) in the savvy marketer’s toolkit
    Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
  • Types of Social Networks
    Excerpt from Blog Site “OnBloggingWell”: http://onbloggingwell.com/23-types-of-social-media-sites/
    Blogs
    TypePad, Blogger, Wordpress
    Social Networking Sites
    Facebook, Friendster, MySpace, Orkut, ArtTween
    Social News
    Digg
    Social Measuring
    Technorati, BlogPulse
    Microblogging
    Twitter
  • Types of Social Networks
    Social Bookmarking
    Del.ici.ous
    Social Q & A
    Answers.com, Yahoo! Answers
    Video Sharing
    YouTube, Vimeo
    Photo Sharing
    Flickr, Photobucket
    Social Search
    Search Engine Profiles
  • Types of Social Networks
    Professional Networks
    LinkedIn, Plaxo
    Niche Communities
    deviantArt , Ganoskin
    Social Email
    Google Buzz
    Comment Communities
    Disqus
    Regional Social Media Sites
    Periodicals, News
  • Types of Social Networks
    Podcasting Communities
    CraftCast, Blubrry.com
    Blog Networks
    Gawker, b5Media, 9Rules
    Blogging Communities
    BlogHer, LiveJournal
    Presentation Sharing Sites
    SlideShare
    Content-Driven Communities
    Wikis, Ganoskin
  • Types of Social Networks
    Shopping Sites
    StyleHive, Kaboodle
    Product-Based Communities
    Ebay, Amazon.com
    Review & Recommendation Sites
    Shelfari
    Social Media Sites That Defy Definition
    Stumble Upon, Squidoo
  • Social Networking Goals
    How do I measure the effect of social media marketing on my business?
    Google Analytics, Keyword Spy
    How do I integrate and manage all of my social media marketing activities?
    What are the best ways to sell with social media?
    How do I improve customer engagement with social media?
    How do I master the use of specific social media platforms?
  • Social Networking Goals
    How do I effectively find my target audience?
    What are the best practices in social media marketing?
    How do I use social media in niche markets?
    What are the trends in social media marketing?
    How do I best use my time to maximize my social media activities?
  • Social Networking Goals
    How do I get started using social media marketing?
    How do I consistently create content that's compelling and engaging?
    How do I select the right social media tool(s) for my business?
  • Framework For Social Media
    IF YOU JUST HAVE 5 MINUTES A DAY
    “Sam Abraham”
    The framework for social media management consists of 3 essentials: Listen, Act and Engage. 
    Listen, being the passive act of monitoring what people are saying about your brand or product. In social media tools like Actionly, a San Francisco social media monitoring and “listening” platform, allows businesses to track keywords across various social media channels like Facebook Fan pages, Twitter accounts, YouTube, Blogs and Flickr. The platform’s integration with Google Analytics, means users can track their revenue stream and receive actionable insights to hopefully target and grow their social media campaigns.
    Act, the next step is reaching out to users or clients and responding to them accordingly whether to thank them for their mentions or respond to questions or serve as customer service. 
    Engage, is about understanding your community on Facebook, Twitter, etc. and providing them with useful information, tips, blogs, videos etc to truly connect with them. It also consists of the overall social media strategy – for example determining how to grow your audience or producing viral content.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    Do Be Informative
    According to research conducted by emarketer, consumers expect more than entertainment when connecting with a brand online; they expect incentives, like offers and coupons. A great number of consumers though (46%), replied that they look for something more substantial than offers just targeted to online fans, such as tips and information about product and services. Posting simple to follow how-tos and useful tips can prove much more effective than posting a link to a specific product or service. Ask your customers to share their tips and personal experience with your products or services in the comments or through tweets marked with a specific hashtag.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    Don’t Be A Parrot
    Information overload and repetitive content are two of the top reasons a consumer chooses to stop following a brand online. Frequent “one note” updates can be a major turn off for your fans. Facebook users are more intolerant to frequent updates than repetitive content, with 44% of them unliking brands because they post too often, while Twitter users seem to be more forgiving of highly frequent tweets but more strict with boring tweets with 52% naming repetition as a deal breaker. Try to mix it up and even if you need to repeat an update to promote a current offer or call to action for a project, make sure you put a new twist each time.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    DO Make a Tradition
    Families bond over holiday traditions and big family dinners, so bond with your customers by establishing little online traditions you’ll share on specific days. For DKNY the tradition is its weekly appointment with its followers to watch Gossip Girl. Build your tradition around a theme relevant to your product or service and invite your customers to participate via tweets, comments or photo sharing.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    DON’T Neglect Replies.
    Social media is not about broadcasting, but about conversation. Connect with your fans and engage in conversations, if you feel it is not an issue you can resolve though tweets or Facebook comments, don’t hesitate to transfer the conversation to a private space by providing the customer with the right telephone number or by requesting his/her contact details.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    DO Call for Action
    Ask your fans to Like your pics, prompt them to share your content and thank them when they do. Popular YouTube star Michael Buckley never hesitates to remind his viewers for a “thumbs up” and thank them afterwards. The key lies in asking in a clear way yet in a conversational tone, highlighting that the important thing is the feedback you get not the number of “Likes”.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    DON’T Rely On Text Alone
    Keep some variety and spark up conversation with the help of images and videos. Glamour Greeceproduces weekly videos titled “Star Therapy” on Animoto, while hosting a weekly Astrology Q&A with Glamour’s Star Therapist via text.
  • Social Networking Do’s and Don’ts
    EXCERPT FROM THE NEXT WEB
    • Do Have A Crisis Plan
    • Online backlashes seem to be difficult to avoid, so it’s best to read other brands’ lessons and be prepared. Try to be pro-active addressing quickly whatever isolated complaints come to your attention and think about the way you will handle negative comments and replies.
    DON’T Be Impolite
    Introduce the person that represents the brand online and always showcase your contact information along with a telephone number. Make it personal to get personal, there is no other way.
  • Marketing Mix
    Top Social Networks
    Facebook
    Twitter
    LinkedIn
    Blog
    The Future of Social Networks
    Orkut, Googles new social network.
    WhereBerry,
    is for sharing what you want to do in the future. May 17, 2011, 7:00 am. A Social Network for Making Future PlansByCLAIRE CAIN MILLER
    Groupon
  • Top 5 Twitter Tips
    ETSY SELLER HANDBOOK
    Check your ego at the door.
    Use a third party service, Hootsuite.
    Social Analytics Reports.
    Monitor mentions.
    Avoid Spammers and Spamming.
    Join a TweetChat.
    A group of people get together to discuss a topic and include a specific # hashtag in all of their tweets so other participants can filter messages and respond.
    Register with Klout.
    The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
  • Tools To Aid In Social Media
    YOUR TOOLBAR IS YOUR FRIEND
    Google Chrome
    Yoono
    Firefox
    AddThis
  • Social Media And Your Web Site
    ART JEWELRY ONLINE CASE STUDY
    Goal
    Build A Personal Relationship With Current and Prospective Buyers to Increase Sales.
    Limitations
    30-Minute Time Allotment
    Inexperience
    Financial
    Opportunities
    Young Folk
    Quick Learner
    Who Is My Customer/Audience
    Strategy
    Limit social network to Twitter and Facebook to increase contact database, garner expertise and determine the long term value.
    Measure Results/ROI
  • Social Media And Your Web Site
    NEW ARTIST
    Goal
    Limitations
    Opportunities
    Who Is My Customer/Audience
    Strategy
    Measure Results ROI
  • Resources
    http://www.craftmba.com/
    http://www.businessownersideacafe.com/
    http://knowledge.wharton.upenn.edu/index.cfm
    http://onbloggingwell.com/
    http://www.SocialMediaExaminer.com
    http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
    http://thenextweb.com/socialmedia/2011/02/23/the-dos-and-donts-of-social-media-updates/
  • In Closing
    Cell:
    (443) 486-8733
    Email:
    vglass@artjewelryonline.com
    “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director