Dragons den presentation for Bus Comms By Tayo WilliamsDocument Transcript
What is Savvy ID?Savvy ID is a new way of using your student ID, using everyone’s favourite device –the Smartphone. First a student will need to download the Savvy ID app for theireducational institution, and then they’ll be able to: - Access an electronic identification card (unique QR Code) - Register their attendance for classes - Access areas of the university (doors) - Share and receive information with lecturers, other students and third parties (i.e. course materials). - Connect on Social Networking sites - Access academic registry information and Student support site. - Connect with NHS Direct and NUS Extra - Print QR (Student’s unique identification code) to stick on personal properties, i.e laptops, Ipad, Phones, and books. - Buy in seconds (printing credit, learning materials and food in the canteen). (PLAY VIDEO)Are my details secured?Absolutely – your security is our number one priority. We use the same secure platform asthe UK’s leading high street banks. Your details are never saved in the app but hosted on asecure server using bank level encryption.Universities can choose to use all or some of the feature of the application.License price per student will vary between £1.00 to £2.00 (See financesection for more information).Why should you start using Savvy ID?Because: - BRING OUT YOUR PHONES! See, most of us already use smart phones and know what QR Codes are. - Savvy ID is simple to use, fast, scale-able, innovative and practical. It offers benefits for students, lecturers, institutions and parents if used in secondary schools. - Students rarely leave their phone at home but often leave their ID Cards
- Save time: Delivery of student ID Cards takes 3 to 9 days, however Savvy ID takes a few minutes. - Save money: besides initial capital costs, there will be one annual fee per student, which will cost less than the usual annual cost to the institution. - Easy to transfer your contact details to others (example . issue of exchanging information when asked to do group work is eliminated) - Students are able to get more out of the experience they are paying for. - Tracking and Analytics: Educational institution can get data from the scans to study, measure response and optimise information and campaigns. - Smart phone and mobile research shows exponential growth of QR code usage in mobile to continue - Increased adoption of mobile phones combined with a need for organisations and marketers to reach customers in new and innovative ways is pushing QR code trends skyward.How does it work?The whole process is straightforward. Students will download the app from: - Iphone - App Store - Android Market - Blackberry App world - Windows Phone - Symbian store - Bada app storeThen register their student ID number and upload a photo; which will then be verifiedby your educational institution immediately, record their preferred payment card andaddress once, then get shopping and on your way with your new student ID.With regards to payments, there’s no need to enter those details again. You just tapin the code when you see something you like and get shopping.Main PLATFORM TECHNOLOGY used are QR Codes.
What are QR Codes (our Platform technology)? (Pooja)Scan now:http://en.wikipedia.org/wiki/QR_code - a 2d barcode (square matrix code) designed by the Japanese corporation Denso- Wave in 1994. - Initially they were use to track automobile parts during the manufacturing process. Today they are ISO standardized and open source. - QR is an abbreviation for Quick Response. - The two-dimensional barcode (matrix barcode) that can store a link, plain text, SMS text message, addresses, URLs, Geo location, e-mail, phone numbers, contact information and it is used for quick connections (response) between static and online content. - They can be scanned with smart phone cameras using the appropriate QR Code reader (scanner). - The easiest way to understand their nature in todays media world is to describe them as paper-based hyperlinks, and this is a good description of what they do.QR Codes are catching onIn first months of 2011 statistics shows explosive growth of QR Codes and also huge growthhas been reported by Microsoft tag.Worldwide usage grew 61.9% over Q4 2010. The US experienced 181.1% growth in Q12011 over Q4 2010 and comparing Q1 2010 and Q1 2011, US growth was 630%.
Percentage Global growth in mobile barcode usage Q4/2009 - Q1/2011 Top 5 growing countries for Q1/20111. United States (181.1% )2. United Kingdom (166.5%)3. Netherlands (146.3%)4. Spain (94.4%)5. Canada (94.4%)
Adopt Savvy ID because there’s been explosive growth in the useof QR codes in 2011 and the Future is Mobile: (Rajaur) 1600% growth Rapidly growing popularity of scanning QR Codes in 2010 continuing in 2011. Take a look at Google trend chart Future is Mobile By 2014 Mobile internet will take over desktop internet usage. Market share today Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones. Search is transforming In the USA already one half of all local searches are performed on mobile devices. Mobile friendly content is a must.
Adoption of QR Codes 52% of people have seen or heard of QR Codes in marketing campaigns (ads, poster, magazine) QR Readers 30-40% smartphone users have downloaded QR reader app. Some phones have it by default.Some UK universities have adopted the technology in their ownway: - University of Bath: Uses QR Codes for recording students submissions of assignments and hailed it as a success. http://blogs.bath.ac.uk/qrcode/projects/qr-code-in-recording-students-submissions- of-assignments/ - Coventry University: Uses Apps and QR code to offer the worlds-first course via phone app. http://www.coventrytelegraph.net/news/coventry-news/2011/10/12/coventry- university-offers-world-first-course-via-phone-app-92746-29581904/
Finances (Tayo) - Application will cost between £50,000 - £100,000 to design, implement and deploy - User licenses will be sold to universities or factored into students’ fees at a cost of £2 per student. - On average there are 490,000 places available in UK Universities each year. £1,200,000.00 £1,000,000.00 £800,000.00 Sales £600,000.00 Gross Profit £400,000.00 Net Profit £200,000.00 £0.00 Year 1 Year 2 Year 3 Year 4 Year 5 -£200,000.00 Year 1 Year 2 Year 3 Year 4 Year 5Profit £200,000.00 £300,000.00 £800,000.00 £1,000,000.00 £1,200,000.00Cost of Sales £100,000.00 £30,000 £30,000 £30,000 £30,000Gross profit £100,000.00 £270,000.00 £770,000.00 £970,000.00 £1,170,000.00Overheads £110,000.00 £120,000.00 £120,000.00 £120,000.00 £120,000.00Net Profit -£10,000.00 £150,000.00 £650,000.00 £850,000.00 £1,050,000.00Year 1There will be a loss of £10,000 due to high overhead and development costsYear 2Product will be deployed in UK universities with 150,000 students signing up either throughtheir university or in conjunction with the NUS.Year 3Product is deployed in other European countries through their university or the ISIC. Approx.400,000 students will be signed up bringing in a Net profit of £650,000Year 4 & 5Figures are based on an extra 100,000 students signing up each year.
Marketing (Tayo) - Forming strategic alliances with student groups i.e. ISIC and NUS - Attend high profile events, Expo’s and trade fairs - Industry newsletters all year round - Social network and social media announcements, offers and communication about how great the app – testimonials etc - Incentivise other companies to sell our app - Make a trial version available for 14 days to the institutions - Present the product to both staff and students.ReferencesGoogle trend chart :http://www.google.com/trends?q=qr+codes&ctab=0&geo=all&date=all&sort=0University of Bath:http://blogs.bath.ac.uk/qrcode/projects/qr-code-in-recording-students-submissions-of-assignments/Coventry University:http://www.coventrytelegraph.net/news/coventry-news/2011/10/12/coventry-university-offers-world-first-course-via-phone-app-92746-29581904/Wikipedia – QR Codes:http://en.wikipedia.org/wiki/QR_Code