On October 23rd, 2014, we updated our
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I have also decided to analyse one of ‘examples’ music videos as it is one of my most
favourite songs! I think it has a really good beat to it and the video is simplistic but its
target audience of teenagers can relate to it as it’s a partying atmosphere with several
landmarks of London in the background.
The first shot that we are introduced to is a long shot which shows the artist in full length to show him in context with the sixe of the ‘E’ which is a symbol for his artist group. He is situated towards the left hand side of the shot with his hands in the air reflecting the lyrics which is shows his strong opinion towards the young generation in which we live in and how individuals are treated differently and its not fair.. The mise-en-scene is very minimalistic with him in the shot with one letter reflects his passion so that the focus is solely on him. This is also reflected against his next shot of a close up of his face which again makes him relate to his target audience connecting with the audience about his passion for change. It is in black and white which could suggest that today's society is how it use to be and now things have updated, the generations have changed and we should learn to live with it now. The next mid shot that is used is of teenagers of this generation who are leaning against a car which could imply that teenagers are now very careless; this is also emphasised through the lack of colour and effort from the characters. These shots for about the first 0.20 seconds of the Video are woven in between which is a great editing technique as it describes who he is talking about, showing his care for his fans and feels that teenagers are generalised and Judged; this may be something we use when producing our music video.
We are then introduced to a mid shot with more vibrant characters who are different which may imply that teenagers have now changed, individual and feel its better to not follow the crowd. With them looking directly into the camera reflects his lyrics of the artist singing that teenagers are not listened to. This makes the audience feel guilty as it creates an atmosphere as if were all too blame. We then observe teenagers in the City looking out over the Thames which suggests they are looking for hope and change. As the video progresses we then show that teenagers feel they can still have a good time without being ‘awful’ teenagers which is how they are represented in the Media. They create a dance group which then dance free style which suggests they dedication to dance as it’s a way of escaping from the media as really they are talented individuals. This is shown by a long shot so we can see in full view of there aptitude in dancing. The next shot is reflected of a man looking directly in to the camera, this is suggested as the singer talks about his life and how he is discriminated against his race and his wishes for change. The effect of this is very successful as it makes the audience think about their past experiences and whether they have been in the same position as him or even discriminated against someone's race. The woods is then a place where they can escape from being discriminated against. Its fun, bright place to be which shows the vibrant and happy atmosphere of the party; they are proud of who they are.
The composition of this next shot consists of two teenagers sitting in a field on the right hand side of the shot which again shows a place to escape from the everyday life. the next shot is of a girl dressed as a angel which makes the audience believe that this world will be made better if everyone works together; the door that is randomly in the field implies that in every bad situation, there is always a place to escape for everyone to go. The audience then views an extreme close up shot of a young teenager screaming down towards the camera could be that he is screaming for a change, however it could also show his determination and power that he can make a change himself. This is an effective shot to use as it definitely keeps the audience in tact of what's happening as he connects with his audience. Again the determination in this next shot is shown through his boxing as its his passion. The Long shot of them partying in the waterfall also shows a careless group of individuals who wish for a free society. A Close up shot is finally used to end the video of a young man with a blurred background; this ensures that the focus is exclusively on him. The blue has connotations of free, fresh and calming. It also concludes with the teenagers being proud of who they are and being different and original.
Overall, I think that this video has been my favourite as it is very minimalistic but is very meaningful of
how teenagers are represented in the media making them stereotyped. I feel that the positive
message is sent our clearly to its audience by the performance of the artist and video itself; it is easy
for teenagers to relate to so they have clearly researched their audience well and looking at many
theories so that what they are showing is appropriate and this is something to take in to consideration
when producing our music video and this will be an influence and something that will inspire ours.