Audience Identification Research I am going to look into some of the different theories and explanations for audience categories such as Burton, Hartley, Fiske and social status classifications. We can then refer to these explanations later on when researching on our target audience. This will help us identify our target audience more specifically at a later date.
Graham identifies the difference between socially grouped audiences and media grouped audiences (i.e. relationships with the media, computer usage, internet, social networking and film goers)
"more than meets the eye" regarding and defining audiences
where there are defined by the particular product they consume
where they are specific audience for a particular type of product
where they belong to pre-existing groups
When researching In to our specific audience, we will take this theory in to consideration to see if a certain group of people watch only certain videos or films. i.e. only watching R&B or Electro house and that’s it. So we would need to research if they would like something new and fresh or for us to create a new music video using stereotypical features.
Education - i.e. the level of education a person has had can affect your target audience. (I.e. School leavers or Graduates)
Religion - we need to ask ourselves are we aiming at a particular religious group of people taking in to consideration there beliefs and values.
Political allegiance- political groups have different priorities so is this going to influence our decision?
Region - looking between the differences in places so if a place is more powerful, it may over power another places ideas or fashion. For example, London and Leicester.#
Urban Vs Rural- i.e. town vs. country as they have different motives.
Finally, Fiske has a great theory which makes our target audience even more detailed by digging deeper in to peoples education and background for example. So teens who go to private school may listen to completely different music to teens from a comprehensive school; this is something that we would have to look in to.
So if they feel isolated, we can offer them a sense of community as they would all like the same genre or video so that they don’t feel lonesome.
If they also feel exhausted, our video could offer them a fun and exciting time. i.e. playing our song or video at parties.
His theory suggested that people will respond to a message if it offers them compensation for the inadequacies in their own lives. Richard Dyers Utopian Solutions
Maslow's hierarchy of needs Maslow's Hierarchy of needs is a key theory when identifying audiences as it is a human motivation theory. most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs," esteem, friendship and love, security, and physical needs. Many of these relate to when making our music video; IN R&B videos, many of these attributes our used such as, sex, employment, wealthy, heath, property, sexual intimacy, respect, confidence and spontaneity.