Our target audience was people between the ages of fifteen to the early ages of 20s.
We ideally wanted to aim our video towards them, without showing anything which would influences them in a negative way.
Initial Audience Research
G ender - the typical main audience is mixed, however the female audience are more likely to be appealed to the artist as the artist is male. R ace - this is for every kind of race as the music genre is popular around the audience age, which means there would be a large amount of people who would be attracted to the artists music. A ge - to the ages of 15 to early 20s as these are the typical ages of people who like to party and be social so are more likely to hear this music at clubs or other places of entertainment such as bowling, ice skating etc.. S pecial interest - people who are socially active and will more likely be out partying, however may not be drinking a lot so the music video doesn't have influences of drink. S ocio economic - will more likely be still in education whether it's college or university they may have Saturday jobs to pay for a social life at night.
Music Genre Popularity
In an attempt to steer away from a ‘booze filled’ music video, we decided to use a clean image of our artist. Through the music video and the digi pack.
Appealing to the audience.
Asking 20 people if they knew who these people are.. [LAST TWO ARE DANCE ARTISTS]
The Audience seemed to be more aware of R’n’B artists then Dance artists. So we decided to have the artist dressed in an R’n’B style.