Average American spends 32 hours online per month.
Users spend an average of 2 hours and 12 minutes tweeting – an 18% increase from 2010. Typical session is 13.1 minutes with 10 monthly visits. Users spend an average of 4 hours and 35 minutes posting and reading updates – 6.5% increase from 2010. Typical session is 23 minutes and 21 seconds with 11.8 monthly visits.
Where do I start? Zero in – pick a couple and maintain.
Use Google Alerts to generate content ideas. Google Alerts will automatically pull information from blogs, news items, social media sites, articles, videos and discussions and sends you an email notifying you of the new content. No need to spend time searching Google or other sites for your next post idea!
Setting UP Your FB Page Personal Accounts vs. Business Accounts
DO NOT create a personal profile for your business.
Have friends, which require mutual acceptance - anyone can become a fan for your Page without administrator approval.
Allow you to designate multiple administrators so that you can have multiple people help manage the account.
Are, by default, public and will start ranking in Facebook and public search results.
Split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results.
Setting Up a FB Page Fill out your page like you would your profile .
Setting Up a FB Page Click on “Edit Page” to add info about your business like your website, a short description, products and more.
TAKE ADVANTAGE – FB APPLICATIONS & WIDGETS Post Video | Create Private Sites | Share Videos | Host Free Conference Calls
Measure and Analyze http://Facebook.Grader.com
Calculated as a percentile score. A grade of 100 means that Coca-Cola scores higher than 100 percent of the 65,301 pages that have been graded.
Algorithm based on public information available on your Twitter profile.
Effective FB Page Examples Pages with the highest FB grades, calculated based on their power and reach in the FB community.
TIME - HOW DO I DO ALL OF THIS?? More simple than you think . Hootsuite: Integrate All Your Platforms Update multiple social media platforms from a computer or iPhone, Android or BlackBerry device. Track interaction results and create a dashboard for metrics. Free version aggregates up to five social networks and two RSS feeds. Stores stat history for 30 days and is ad supported. Web-based application. TweetDeck: Connect with Your Contacts Works on Mac, PC, Linux, iPhone, iPod Touch, iPad and Android. Connects organizations with contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. Schedule future posts, manage multiple accounts and update several social media sites at once. Desktop app and not Web-based.