Retail mixes


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The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers.

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  • The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers. The variables usually include factors such as: merchandise variety and assortment, services offered, store design, location, pricing and customer service.
  • So when I was thinking about the different types of merchandise Walmart of course came to mind because they offer such a huge variety of merchandise and services- but although Walmart sells cigarettes and beer it does not offer the same assortment or depth of merchandise that a tabacco store or liquor store would carry.
  • We, as consumers EXPECT services such as parking, the ability to use a credit card at most stores, and convienent store hours. One store in Rapid City that stands out to me for service is Medicap Pharmacy- they offer personal consultations for any perscription filled there, you can drive through and pick up your perscription and they always have time to answer any questions I have.
  • I really love the sore design in target and Toys R Us – they both have wide isles so I don’t feel like Im playing bumper cars while Im shopping- also everyhting is neatly displayes and most of the time it is also labeled by sections so I don’t have to search around the store for what I need.
  • When I thought about location – Colonial House came to mind – they have a great location – they are the only Ma and Pa restaurant on the south side and they are ALWAYS busy because of the great food they serve. When I thought about a bad location I thought about Cabelas- they are out of town and the closest thing to them is a truck stop. If you were not from Rapid City or didn’t know where it was you probibly wouldn’t be able to find it.
  • If its price that you are worried about your in luck we have a dollar tree and atleast 2 Family Dollars in rapid city- dollar tree sell misc. stuff for only a dollar every day but sometimes what you get is what you pay for if you know what I mean – family dollar rounds everything to the closest dollar so everything sells for an even dollar about ex $2 $10 $15- but if you want a discount without sacrafising quality you can shop at target or gordmans they both offer good quality items at a decent price
  • When I started thinking about customer service I first thought about the bad (Walmart and Verizon) then focused on the good. Once place I know I can always get great customer service from is Ace Hardware – whenever I have a project and need some advice they are always there with a suggestion and a smile and most of the time they have popcorn at the Ace on the westside so that’s an added bonus! Another great customer service company I deal with is – I like that I can send my school books to them to be sold and they pay the shipping and when I order from amazon I get a confirmation e-mail of what I ordered in less the 2 min after placing the order they also have a 1-800 number for anything I cant get resolved online.
  • Retail mixes

    1. 1. Retail Mixes<br />By Jessi Drury<br />
    2. 2. Types of Retail Mixes<br />Merchandise<br />Variety<br />Assortment<br />Services<br />Store design, visual merchandising<br />Location <br />Pricing<br />Customer Service<br />
    3. 3. Types of Merchandise<br />Variety-breadth of merchandise<br />Assortment-depth of merchandise<br />
    4. 4. Services Offered<br />What services are important to you?<br />
    5. 5. Store Design – visual merchandising<br />
    6. 6. Location<br />Location, Location, Location…<br />
    7. 7. Pricing<br />
    8. 8. Customer Service<br />
    9. 9. That’s all folks!<br />