Stats  <ul><li>83% of US adults have a cell phone of some kind </li></ul><ul><ul><li>35% of US adults now own a smart phon...
Source:  The Pew Research Center, May 22, 2011
Stats:  Demographics  <ul><li>Wealth 61% of the 22 million wealthiest people in the US own a smartphone  </li></ul><ul><ul...
Source:  The Pew Research Center, May 22, 2011
Stats:  Demographics  <ul><li>38% of smartphone users live in urban areas </li></ul><ul><ul><li>38% of smartphone users li...
Source:  The Pew Research Center, May 22, 2011
Stats:  Usage   <ul><li>Mobile data usage grew by 77% in the 1 st  half of 2011 </li></ul><ul><ul><li>YouTube accounts for...
Stats:  Usage   <ul><li>Mobile data usage grew by 77% in the 1 st  half of 2011 </li></ul><ul><ul><li>VoIP grew 101% in th...
Stats:  Usage   <ul><li>Platforms </li></ul>
Statistics:  Platforms   Source:  Nielsen, July 2011
Stats:  Spending  <ul><li>Mobile ad spending in messaging, display ads, video and search is expected to top  $1 billion in...
Stats:  Projections  <ul><li>Smartphone sales to pass computer sales in 2012  </li></ul><ul><li>By 2013, mobile phones wil...
Stats:  Projections  <ul><li>Nearly three-quarters (72%) of marketers are looking to hike mobile ad spending in the next t...
Stats:  Projections  Source:  eMarketer, Sept 2010
<ul><li>Social  </li></ul><ul><li>Search  </li></ul><ul><li>Apps  </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul>...
<ul><li>Facebook </li></ul><ul><ul><li>34% of Facebook users access the site on their mobile phone at least 1x/day. </li><...
Channels: Social <ul><li>Group buying sites </li></ul><ul><ul><li>Groupon, LivingSocial, Gilt City, Style Blueprint etc. <...
Channels: Social <ul><li>YouTube </li></ul><ul><ul><li>32% of people view YouTube clips daily from their smartphones. </li...
Channels: Search  <ul><li>75% of smartphone users use mobile search  </li></ul><ul><li>Information sought by smartphone us...
Channels: Apps  <ul><li>Three main types of apps marketers should be concerned with: </li></ul><ul><ul><li>Branded Apps </...
Channels: Apps  <ul><li>Apple’s App Store  </li></ul><ul><ul><li>Accounted for 84% of overall app store download traffic  ...
Channels: Search vs. Apps <ul><li>Both platforms will co-exist </li></ul><ul><li>Consumers want information differently </...
Challenges   <ul><li>Industry   </li></ul><ul><ul><li>Fragmentation across devices, platforms & providers </li></ul></ul><...
Upcoming SlideShare
Loading in …5
×

Mobile Marketing Statistics

10,339 views

Published on

Some statistical highlights from a recent mobile marketing Lunch&Learn at Buntin Out-of-Home Media.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
10,339
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Marketing Statistics

  1. 1. Stats <ul><li>83% of US adults have a cell phone of some kind </li></ul><ul><ul><li>35% of US adults now own a smart phone </li></ul></ul><ul><ul><ul><li>1 in 4 smartphone users does most of his/her online browsing from the phone </li></ul></ul></ul><ul><ul><li>76.8 million Americans owned smartphones during the 3 months ending May, 2011 </li></ul></ul><ul><ul><ul><li>Up 11% over the preceding 3 months </li></ul></ul></ul>Source: The Pew Research Center, July 11, 2011
  2. 2. Source: The Pew Research Center, May 22, 2011
  3. 3. Stats: Demographics <ul><li>Wealth 61% of the 22 million wealthiest people in the US own a smartphone </li></ul><ul><ul><li>84% of affluent individuals under 50 own a smartphone </li></ul></ul><ul><ul><li>38% of affluent individuals 60+ own a smartphone </li></ul></ul><ul><li>Luxury brands are mobile leaders </li></ul><ul><ul><li>Chanel has 2 mobile-optimized sites (jewelry & watches) </li></ul></ul>Source: American Affluence Research Center
  4. 4. Source: The Pew Research Center, May 22, 2011
  5. 5. Stats: Demographics <ul><li>38% of smartphone users live in urban areas </li></ul><ul><ul><li>38% of smartphone users live in suburban areas </li></ul></ul><ul><ul><li>21% of smartphone users live in rural areas </li></ul></ul><ul><li>48% of those with a college degree own smartphones </li></ul><ul><li>44% of blacks and Latinos are smartphone users </li></ul>Source: The Pew Research Center, May 22, 2011
  6. 6. Source: The Pew Research Center, May 22, 2011
  7. 7. Stats: Usage <ul><li>Mobile data usage grew by 77% in the 1 st half of 2011 </li></ul><ul><ul><li>YouTube accounts for 22% of that use </li></ul></ul><ul><ul><li>Video streaming = 39% of mobile bandwidth </li></ul></ul><ul><ul><ul><li>86% of US mobile internet users watch TV on their smartphones </li></ul></ul></ul><ul><ul><li>File sharing = 29% </li></ul></ul><ul><ul><li>Web-browsing = 29% </li></ul></ul><ul><ul><li>VoIP = 4% </li></ul></ul>Source: Mobile Trends Report, July 2011
  8. 8. Stats: Usage <ul><li>Mobile data usage grew by 77% in the 1 st half of 2011 </li></ul><ul><ul><li>VoIP grew 101% in the first half of 2011 </li></ul></ul><ul><ul><li>Twitter grew 297% </li></ul></ul><ul><ul><li>Facebook grew 166% </li></ul></ul>Source: Mobile Trends Report
  9. 9. Stats: Usage <ul><li>Platforms </li></ul>
  10. 10. Statistics: Platforms Source: Nielsen, July 2011
  11. 11. Stats: Spending <ul><li>Mobile ad spending in messaging, display ads, video and search is expected to top $1 billion in 2011 </li></ul><ul><ul><li>83% are spending on a branded mobile site </li></ul></ul><ul><ul><li>77% - display advertising </li></ul></ul><ul><ul><li>50% - branded applications & SMS text </li></ul></ul><ul><ul><li>40% - mobile search, video, MMS, barcode & mobile coupon </li></ul></ul>Source: Interactive Advertising Bureau, July 2011
  12. 12. Stats: Projections <ul><li>Smartphone sales to pass computer sales in 2012 </li></ul><ul><li>By 2013, mobile phones will overtake PCs as the most common Web access device </li></ul><ul><li>109.5 million smartphone users by 2015 </li></ul>Source: smaato, eMarketer, Dec 2010
  13. 13. Stats: Projections <ul><li>Nearly three-quarters (72%) of marketers are looking to hike mobile ad spending in the next two years, and 35% will boost budgets by more than 50%. &quot;Marketer Perspectives on Mobile Advertising&quot; </li></ul>Source: smaato
  14. 14. Stats: Projections Source: eMarketer, Sept 2010
  15. 15. <ul><li>Social </li></ul><ul><li>Search </li></ul><ul><li>Apps </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul><ul><li>Location-Position </li></ul>Channels
  16. 16. <ul><li>Facebook </li></ul><ul><ul><li>34% of Facebook users access the site on their mobile phone at least 1x/day. </li></ul></ul><ul><ul><li>42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog </li></ul></ul><ul><ul><ul><li>The average person follows 6 retailers. </li></ul></ul></ul><ul><ul><li>More than 56% of Facebook users say they have clicked through to a retailer’s website because of a Facebook post. </li></ul></ul>Channels: Social Source: comScore
  17. 17. Channels: Social <ul><li>Group buying sites </li></ul><ul><ul><li>Groupon, LivingSocial, Gilt City, Style Blueprint etc. </li></ul></ul><ul><ul><ul><li>8 in 10 consumers are aware of group buying sites. </li></ul></ul></ul><ul><ul><ul><li>The US daily-deals market will grow to $3.93 billion in 2015, from $1.5 billion this year. </li></ul></ul></ul>Source: BIA / Kelsey
  18. 18. Channels: Social <ul><li>YouTube </li></ul><ul><ul><li>32% of people view YouTube clips daily from their smartphones. </li></ul></ul><ul><ul><li>By 2013, video will be a significant driver of mobile data usage, occupying an estimated 66% of mobile traffic. </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>42% of users access the site on their mobile phone at least 1x/day. </li></ul></ul>Source: Cisco
  19. 19. Channels: Search <ul><li>75% of smartphone users use mobile search </li></ul><ul><li>Information sought by smartphone users: </li></ul><ul><ul><li>57% - news </li></ul></ul><ul><ul><li>51% - dining & restaurant information </li></ul></ul><ul><ul><li>51% - navigation </li></ul></ul><ul><ul><li>49% - entertainment </li></ul></ul><ul><ul><li>47% - shopping </li></ul></ul><ul><li>Identifying “user-agents” </li></ul>Source: Mobile Movement, April 2011
  20. 20. Channels: Apps <ul><li>Three main types of apps marketers should be concerned with: </li></ul><ul><ul><li>Branded Apps </li></ul></ul><ul><ul><li>Mobile Media-Related Apps </li></ul></ul><ul><ul><li>Mobile Shopping/Commerce Related Apps </li></ul></ul>Source: MMA
  21. 21. Channels: Apps <ul><li>Apple’s App Store </li></ul><ul><ul><li>Accounted for 84% of overall app store download traffic </li></ul></ul><ul><li>Android Market </li></ul><ul><ul><li>App activity grew 196% </li></ul></ul><ul><li>Other app stores </li></ul>
  22. 22. Channels: Search vs. Apps <ul><li>Both platforms will co-exist </li></ul><ul><li>Consumers want information differently </li></ul>
  23. 23. Challenges <ul><li>Industry </li></ul><ul><ul><li>Fragmentation across devices, platforms & providers </li></ul></ul><ul><ul><ul><li>Difficulty in media planning & production </li></ul></ul></ul><ul><ul><li>Lack of measurement standards </li></ul></ul><ul><ul><ul><li>iAd tracks ads but doesn’t report on clicks or interaction </li></ul></ul></ul><ul><ul><li>Integration of mobile with other media channels </li></ul></ul><ul><ul><li>Changing industry and client interest </li></ul></ul><ul><ul><ul><li>Need for current mobile expertise </li></ul></ul></ul>

×