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Strategies for a Successful LinkedIn Experience

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Linkedin is "the world's largest professional network on the Internet," according to its website. For individuals, it's a powerful networking tool to find colleagues and industry professionals. For …

Linkedin is "the world's largest professional network on the Internet," according to its website. For individuals, it's a powerful networking tool to find colleagues and industry professionals. For businesses, it's highly effective for recruiting talent and for marketing the company. Linkedin profiles allow people to establish professional identities with their work experience, community involvement, and other pertinent information.

Are you getting the most out of your Linkedin experience?

- The benefits of Linkedin
- The basics of utilizing
Linkedin
- How to navigate the home
page, profile, groups, answers
effectively
- How to complete your profile
effectively
- How to gain new connections
- Coaching on how to position
oneself as a "thought leader"
and "resource"
- Linkedin etiquette and best
practices
- The importance of having a
strategic plan

Published in: Business, News & Politics
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  • 1. “Let’s get social” Workshop SeriesStrategies for a Successful LinkedIn Experience Social Media Marketing February 28, 2012 © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 2. “Let’s get social” Workshop Series Today’s Agenda• Self Introductions • Top 10 Strategies• Introduction • How to speak social,• Goals not just sell• Workshop Rules • Etiquette: A few• Potential Objections content No No’s• The importance of having a • Etiquette: A few plan general social media No No’s © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 3. “Let’s get social” Workshop Series@jessiet09@tmcusa © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 4. “Let’s get social” Workshop Series© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 5. “Let’s get social” Workshop Series Goals:• Reach new levels of comfort with our LinkedIn efforts• Dissolve frustrations and fears• Ask a lot of questions• Have fun! © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 6. “Let’s get social” Workshop Series Workshop Rules• Keep an open mind• Be as creative as possible• Ask a lot of questions• Be nice to your neighbor• No man (or woman) left behind © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 7. “Let’s get social” Workshop Series Potential Objections• I don’t have time• LinkedIn is for job seekers © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 8. “Let’s get social” Workshop Series 4 Main Objectives1. Stay connected with colleagues2. Follow up with networking contacts3. Reach out to potential clients4. Get introduced © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 9. “Let’s get social” Workshop SeriesThe Importance of Having a Plan• Gives you focus• Tangible objectives and milestones (i.e. Connections)• Specific deadlines and timetables• A baseline to measure success• Weekly timetable and goals• 30 day editorial calendar © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 10. “Let’s get social” Workshop SeriesLinkedIn Demographics © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 11. “Let’s get social” Workshop SeriesLinkedIn Demographics © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 12. “Let’s get social” Workshop SeriesLinkedIn Demographics © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 13. “Let’s get social” Workshop SeriesTop 10 Strategies for a Successful LinkedIn Experience: © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 14. “Let’s get social” Workshop Series1. Complete your profile © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 15. “Let’s get social” Workshop Series2. Write to be read© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 16. “Let’s get social” Workshop Series3. An extension of your networking © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 17. “Let’s get social” Workshop Series Personalize your invitationTable challenge! © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 18. “Let’s get social” Workshop Series 4. Join Groups© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 19. “Let’s get social” Workshop Series5. Post relevant content © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 20. “Let’s get social” Workshop Series Content is still King!• What are your connections looking for?• What resources are key to them?• What are effective ways to soft sell them?Table Challenge! © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 21. “Let’s get social” Workshop Series6. Get involved in the conversation © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 22. “Let’s get social” Workshop Series7. Position yourself as a thought leader © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 23. “Let’s get social” Workshop Series8. Recommendations © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 24. “Let’s get social” Workshop Series 9. Be responsive© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 25. “Let’s get social” Workshop Series10. Develop a strong personal brand © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 26. “Let’s get social” Workshop SeriesResearch other profiles © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 27. “Let’s get social” Workshop SeriesGoal: © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 28. “Let’s get social” Workshop Series Don’t be a robot!© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 29. “Let’s get social” Workshop Series Don’t SPAM!© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 30. “Let’s get social” Workshop Series Get Introduced© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 31. “Let’s get social” Workshop Series The Ideal Client• Who are they?• Age?• Male? Female?• Industry?• Job function• Location?Table Challenge! © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 32. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• It’s all about people• Be conversational, don’t yell at your connections• Speak with them, not at them• Position yourself as a resource © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 33. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• Share information• Build your reputation• Learn to listen• Social networks contain a lot of information about your client• Understand your client’s needs © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 34. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• Say more with less• Limit yourself to one sentence, one thought• Social media is a pull system (Do not push)• Know your audience• Remember to bring value © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 35. “Let’s get social” Workshop Series A Few Content “no, no’s”• Bathroom thoughts• Drunken inspirations• Angry retorts• Late night ramblings• If you’re having a bad day, avoid the “Send” Button• Politics• Controversial subjects © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 36. “Let’s get social” Workshop SeriesA few Social Media “no, no’s”• Do not link your social media accounts• Do not post the same message on all of your social media accounts• Do not SPAM• Do not be negative• Keep your audience in mind © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 37. “Let’s get social” Workshop SeriesMeasure yourperformance © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 38. “Let’s get social” Workshop Series InMail© 2012 Thomas Marketing Consulting, Jessica Thomas
  • 39. “Let’s get social” Workshop Series Advertising Targeting• Geography• Company (specific or category)• Job Title• Group• Gender• Age © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 40. “Let’s get social” Workshop SeriesQuestions? © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 41. “Let’s get social” Workshop Series Thank you!Thomas Marketing ConsultingJessica Thomas, Owner904-651-7976Jessica@ThomasMarketingUSA.comwww.ThomasMarketingUSA.comwww.facebook.com/ThomasMarketingUSAwww.facebook.com/JessicaRThomas00www.linkedin.com/in/JessicaThomas10Twitter: @jessiet09 © 2012 Thomas Marketing Consulting, Jessica Thomas
  • 42. “Let’s get social” Workshop Series Next Workshop:• “Twitter for Business”• Tuesday, March 27• 8:30 am – 11:30am• Shop.ThomasMarketingUSA.com © 2012 Thomas Marketing Consulting, Jessica Thomas

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