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Twitter mentions and replies for journalists

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An explanation of some practical applications of @mentions and @replies for journalists just starting out with Twitter

An explanation of some practical applications of @mentions and @replies for journalists just starting out with Twitter

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  • 1. Twitter @mentionsand @replies Uses and strategies
  • 2. To recap:@mentions = Conversations, sourcingIncluding @username in a tweet is the proper way to:1) Have a conversation withsomeoneYes, these “conversations” are public – there isa different way to send private messages if youneed to2) Give credit to your sourceAlways cite your sources when you can – it’sjournalistically ethical and good Twitteretiquette3) Talk about or referencesomeone/somethingDoing this “pings” the person you’re talkingabout, so they are more likely to see yourtweet
  • 3. Make sure you’re checking to see who’s@mentioned you!
  • 4. Remember:One nuance of @mentionsAlthough conversations with @mentions are public and will be seen on your publicprofile, they don’t necessarily show up in your followers’ streams.Two cases:2)Your tweet begins with @username*This tweet will only appear in the timeline of someone who follows both you and theperson you’re talking to.2) Your tweet includes @username somewhere other than the beginningThis tweet will appear in the timeline of anyone who follows you, regardless ofwhether they follow the person you’re talking to. * If you want to begin your tweet with @username but still want it to show up in everyone’s stream, use .@username instead.
  • 5. @mentions can serve as…• A broadcast tool improve how you distribute information• A reporting tool get in touch with sources• A networking tool make connections, develop potential sources We’ll go through examples of each of these applications
  • 6. @mentions as a broadcast toolTweet out your story and @mention your sources or subjects. They may RT youand pass your story along to their followers. Everyone loves to be a celebrity!
  • 7. How do I find their Twitter names?Use Twitter’s search bar to search for people and organizations by name. Click on“people” to expand the user results. Use the photo, name and bio to help determine which result is the person you’re looking for.Over time you’ll start to know the Twitter names of some of your key contacts byheart, just like a phone number.
  • 8. @mentions as a reporting toolUse @mentions to contact information sources and set up interviews.If you find someone onTwitter you want to interview Step 1: @mention potential subject to request interviewStep 2: After a few @mention exchanges, you will likely move the conversation to“DM” (direct message) to exchange contact details in private
  • 9. Direct Message = Private conversationDM = Direct MessageLike email, only you and the recipient see a message sent over DM You can only DM a user who follows you Send your DM from the person’s profile or from your messages screen. The messages screen is also where you go to check your DMs.
  • 10. @mentions as a networking toolUse @mentions to connect with thought leaders and information sources.Respond to things they say and RT things they share to get on their radar.Remember, every time you @mention someone, they get pinged. It’s like chattingsomeone up at a conference and handing out your business card.The more you engage, the more other people will pay attention to you, and thebenefits of that are:-You become part of the conversation – and gain a greater understanding of whatthe people who matter are talking about-You gain followers – the more people who know you’re there, the more peoplehave a chance to follow you-You gain social capital – if you’re doing a good job, the more people you engagewith, the more you’ll start to be seen as a thought leader yourself
  • 11. To recap:Retweet= Forwarding a tweet RT = RetweetIt means you’re forwarding someone else’s tweet to your followers. You might do thisif their tweet was: informative, interesting, funny, useful. You can add your own commentary to the front of the tweet and make small tweaks to conserve characters, but do not substantially alter the content of the original tweet.
  • 12. Remember:Two RT variations1) The Built-in RTTwitter lets you push theoriginal tweet, from its originalsender, to your followers. Put your cursor over any tweet to see this option.2) The MT (Modified Retweet) Used when you have made substantive changes to the original tweet, usually because it was too long.