Social media for reporting
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Social media for reporting Presentation Transcript

  • 1. Social Media Monitoring for Journalists
  • 2. Effective Monitoring Lets You:
    • Check the pulse of what people are talking about in your region
  • Effective Monitoring Lets You:
    • Catch a story before it breaks
    • 3. Get on the ground insights and tips
  • Effective Monitoring Lets You:
    • Find unique angles and new stories
    • 4. Find new sources
  • Common Complaints
    Twitter:
    • There’s too much information – I can’t read all of it!
    You shouldn’t try to consume all of it – the key is to find tools to help you filter, browse and scan
    • People are talking about mundane things like what they had for lunch – I don’t care!
    Yes, some people do, but many don’t and we will focus on finding those people
    Blogs:
    • They’re biased – I don’t want to know what they think!
    • 5. They don’t know what they’re talking about – they’re not journalists!
    Some are, some aren’t – either way they can be a valuable resource for understanding the opinions out there and finding new/interesting sources to talk about them
    Using the right tricks and tools helps you cut down on the noise and use the tools for what you really need them for – getting tips and finding sources
  • 6. For Google and Twitter, we’ll look at tools/tips for:
    Locating specific information or sources
    Browsing and staying on top of news before it breaks
  • 7. Twitter: “Micro-blogging”
    Short updates
    Lots of links
    Easy to identify influencers
    You don’t have to be a member to use Twitter search, but you do for the other features we’ll discuss
  • 8. The Interface
  • 9. Basic Conventions
    1) Hashtags: A way to tag a tweet
    Hashtags identify tweets with a particular topic, and make it easier to search for tweets on that subject
  • 10. Basic Conventions
    2) @ mentions: A way to tag a person
    @ mentions show that a person is being talked to or about
  • 11. Twitter Search:When you need to find someone or something specific
  • 12. Improving Twitter Search
    The standard way to find tweets is by doing a search for a key term.
    The results are good, but there are some tricks to get even more relevant results.
  • 13. Tip #1: Click on Hashtags
    Clicking on a hashtag automatically does a Twitter search for that hashtag so you can see all the tweets being tagged.
    If you know the hashtag for a particular event, it is usually more effective to search for that tag than for a related term.
  • 14. Tip #2: Use Advanced Search
    Go to search.twitter.com and click Advanced Search
    Now you can exclude terms, choose to see tweets only in Arabic or English, search by location or date, only look for tweets with links to articles, etc.
  • 15. Tip #3: Use Search Operators
    Instead of using advanced search, you can type these search operators directly into the search box to get the same results
  • 16. Twitter Browsing:To keep your finger on the pulse and get new ideas
  • 17. Improving Twitter Browsing
    If you’re following useful and relevant people, your timeline (homepage) will often have useful stuff.
    But you’re also likely to encounter information overload.
    Plus, if you follow lots of people for lots of different reasons, you’ll need ways to zero in on the information you actually need.
  • 18. Tip #1: Use Saved Searches
    You can save any Twitter search and then toggle easily between your standard timeline and a feed of search results
  • 19. Tip #2: Use Lists (Create)
    Add Twitter users to a list in order to easily access tweets from a set group of people in one place
  • 20. Tip #2: Use Lists (Find)
    Find lists curated by other Twitter users and follow them.
    You can toggle easily between your timeline and any lists you create or follow
  • 21. Tip #3: Look at Regional Trends
    Trendsmap.com lets you zero in on locations to see real-time trends
  • 22. Tool You Should Know: Hootsuite
    Follow multiple searches and lists all in one place.
    Create an account at hootsuite.com.
    You can also use TweetDeck to do the same thing. Go to tweetdeck.com.
  • 23. Who/What is Important?
    Evaluate authority by looking at:
    Top Tweets – Twitter’s algorithm for deciding who is important
    Who is being retweeted and @mentioned
    Where a person is physically located
    How many lists a person is on and who has listed them
    The number of followers and ratio of following to followers
  • 24. News and Blogs
    Blogs and other non-mainstream news sources often have information first.
    They can also offer new viewpoints and perspectives.
  • 25. Google Search:Finding specific information or sources
  • 26. Tip #1: Use Advanced Search
    Go to google.com and click “Advanced search” to see more options that allow you to narrow your search
  • 27. Tip #2: Use Search Operators
     
  • 28. Tip #3: Use the Menus
    The menus along the top and sides of a Google search let you narrow your results, or view them in different ways.
    News, Blogs and Realtime (social media) are particularly useful.
  • 29. Google Browsing:Staying on top of new developments and ideas
  • 30. Tool You Should Know: Google Reader
    Lets you keep track of all items published to blogs you subscribe to
  • 31. Tip #1: Use an RSS Reader
    Lets you organize into folders, so you don’t have to look at everything all the time
    Lets you search, with options to search within specific folders or feeds
    Lets you sort by “magic,” which brings the most important items to the top
  • 32. Tip #2: Subscribe to Searches (RSS)
     For blog searches
     For news searches
    The search results will now appear as a feed in your RSS reader alongside any other blog feeds you subscribe to
  • 33. Tip #2: Subscribe to Searches (Alerts)
    Google.com/alerts
    Choose Deliver to: Feed to receive the alerts as an RSS feed rather than to your email inbox
    Using alerts rather than the full feed cuts down on the amount of items you receive. Google uses its algorithm to send you only what it considers most important.
  • 34. Who/What is Important?
    Evaluate authority by looking at:
    Google Reader “magic” sorting
    Who blogs are linking to and debating with
    Who is being tweeted, retweeted and @mentioned
    Where a person is physically located
  • 35. How to Build Your New Sources
    Follow a few tweeters and blogs that you already know and trust:
    @acarvin
    @sultanalqassemi
    globalvoicesonline.org
    2) See who the bloggers and tweeters you trust are trusting (linking to, debating, retweeting)
    3) Follow a few lists/searches and start getting a sense for who pops up often as an authoritative figure