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This image of the main protagonist has connotations of power and authority from the characters costume. The glasses, tie, suit and waistcoat show intelligence; giving the image of the film’s genre a mystery/ action film.
Having the character not look directly at the camera and his hands situated in his pockets also imply that this character has authority and status within the film. He is very well groomed as well as being the largest image of the promotion poster.
The review line has prestigious reviews from respectable press groups like “Empire” giving more of a demand on the audience to watch the film.
The Film title is in solid red, capital writing giving it more emphasis than the review line and billing box. Having the font slim, and in capitals also has connotations of the film being quite mysterious as the font is slim and tall.
The billing box is the same font as the film title however is less important as it is a smaller font and lots of information, which is effective at the same time as the audience never usually reads the billing box unless they are looking for an actors name.
This collection of characters also reinforce my previous point of the protagonist not looking directly at the audience evoking a mysterious feel. It also creates something for the audience to understand, but only when watching the film; creating more of a demand to view the film . Having the characters all look in different directions also relates directly back to the trailer of “Who is the mole?”. The characters seem to be searching for the “mole” and depending on whether they look to the left or right could show different sides of the characters.
The setting and the props used enforces the mystery/crime genre, as the man walking down a foggy street and sitting in a low lit room around a table evokes an anonymity feel. The dark lit, foggy/misty settings creates a sense of unknown to the audience which can make it more appealing. The suitcase’s and the gun props also provoke a sense of importance and crime. The suitcase reappearing multiple times promotes the idea that there is a “business” type of crime.
The background has used a code and symbols to add to the overall effect of a mystery/ crime genre as the codes are also over-layed in the background images of the characters, making the audience feel that you cant trust any characters apart from the protagonist. Making the audience feel like they need to know and understand more, then leading to watching the film.