Objectives/Agenda• You will have the ability to: o List global conflicts from previous units o Recognize and identify basic persuasion techniques in media o Analyze advertisements and public service announcements for persuasion techniques, meaning, and symbolism o Compare and contrast the public service announcements o Create a public service announcement.
Warm up• We are beginning our unit on global conflict; I want you to reflect on your past units and create a list of global conflicts. Afterwards I want you to write one of your conflicts on the board for everyone to see. Be sure not to repeat something that is already up there.• Discuss what types of conflicts are on the board• Can they be put into categories?
History of PSAs• Civil War o the government sold bonds via free newspaper o resulted in the first national paid ad campaigns for baking powder, soap and railroad travel
History cont.• Ad Council o a private, non-profit organization that marshals volunteer work to deliver critical messages to the American public o produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies o Created in 1942- why???
Ad Council Examples• "Loose Lips Sink Ships"• Smokey Bears "Only You Can Prevent Forest Fires"• “Friends Don’t Let Friends Drive Drunk”• "A Mind is a Terrible Thing To Waste” http://www.museum.tv/eotvsection.php?entrycode=publicservic
Basic Persuasion Techniques• Association- link a product, service, or idea with something already liked or desired by the target audience (ex. fun, beauty, success, wealth, etc. T• Bandwagon- "everyone is doing it"• Beautiful People• Bribery- persuade us to buy a product by promising to give us something ( ex. discount, a rebate, a coupon, etc)• Celebrities• Experts• Explicit claims- directly, fully, and/or clearly expressed or demonstrated
Watch, Analyze, Discuss• For the following clips you will take notes on your handout. You are to note who is in the announcement, what its about, what the message is, the music, lighting, tone of voice, what kinds of images are being shown, do they ask for money, etc.• American Lung Association• Keep America Beautiful• United States Fire Service• http://www.museum.tv/exhibitionssection.php?pag e=542
• Hungry Kids in America:http://www.youtube.com/watch?v=2RUYkzJio24• Shark Fin Souphttp://www.youtube.com/watch?v=mJG7RaLX-DM• Orphanshttp://www.youtube.com/watch?v=jIeHP0Yltic
Analyze• You have just viewed a few public service announcements. Now you are to answer the last question on your worksheet. o What are the similarities between these PSA’s? What are some notable differences? o Are there any ideas which are conveyed across the board in each PSA? o Which of these PSA’s resonated most with you? Why?
Create your own!• Using the list on the board you and your group will choose one topic (MUST BE A TOPIC PREVIOUSLY DISCUSSED IN CLASS) to search and create a public service announcement about (use your notes and past knowledge). You will not create a final product but instead will: o Script what will be said o Answer: • What is the purpose? • How you plan to appeal to the audience o Create an image/logo with saying that the audience will identify with (ex. “Friends don’t let friends drink and drive”)- careful this has two parts, the image and the saying
Share• Share your PSA’s• Your classmates willanalyze and give feedback http://www.squidoo.com/smokey- bear?utm_source=google&utm_medium=imgres&utm_campaign=framebuster
Closure • How can you effectively use public service announcements to teach others about global conflict? o What may you include in your advertisement?http://peacecorps.tumblr.com/post/6597360129/peace-corps-print-public-service-announcement
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