0
• Create an event on your existing Facebook
business page
• Post event link to Twitter + LinkedIn.
• Create an Event page ...
• Announce that there are only a limited
number of seats left
• Announce that there is only a limited amount
of time avail...
• Post short updates that build buzz and
excitement
• Introduce event speakers + presenters with
short 1 minute videos
• B...
• Hashtags are typically a word preceded by a #
sign
• Brand all posts about your event with the
same hashtag (i.e., #OurB...
• 90% of meeting attendees have smartphones
& 25% of event devices are iPads
• Great opportunity to collect attendees data...
If you’re using a Twitter hashtag, mention it at
the event so people use it in their updates.
• Think about placement
• Pu...
• Have speakers produce teaser content which
then goes LIVE only at your event
• Introduce Speakers with a Short bio +
Hea...
• Assign a Social Media Curator to your Event to
engage with your audience
• Monitor your Hashtag so that you can connect
...
• Show your audience how much fun people
had
• Ask guests to tag themselves in the pictures &
grow your likes
• Grow your ...
• Share your event reactions and key takeaways
• Publish your Twitter wall and embed it in a
blog for absent guests to rev...
• Post links to event pictures, videos through a
Mailchimp Newsletter
• Share material such as presentation slides
through...
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
Social Media for Events
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Social Media for Events

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How to add Social Media to your Event Strategy.

Published in: Social Media, Business, Technology
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Transcript of "Social Media for Events"

  1. 1. • Create an event on your existing Facebook business page • Post event link to Twitter + LinkedIn. • Create an Event page on Eventbrite. • EventBrite Link: http://www.eventbrite.ca/
  2. 2. • Announce that there are only a limited number of seats left • Announce that there is only a limited amount of time available to buy them • Run a Sale or a Special discount for a short amount of time • Notify visitors in real-time when an offer is about to expire
  3. 3. • Post short updates that build buzz and excitement • Introduce event speakers + presenters with short 1 minute videos • Broadcast event setup, prizes, or special features about the event
  4. 4. • Hashtags are typically a word preceded by a # sign • Brand all posts about your event with the same hashtag (i.e., #OurBigEvent) • Encourage attendees to do the same when they mention your event on their Twitter
  5. 5. • 90% of meeting attendees have smartphones & 25% of event devices are iPads • Great opportunity to collect attendees data • Giving all attendees the opportunity to stay connected
  6. 6. If you’re using a Twitter hashtag, mention it at the event so people use it in their updates. • Think about placement • Put it in a central place where people can see it • Create conversations with attendees by using the Hashtag somewhere on the screen • Invite your speakers to announce the Hashtag before they make their presentation
  7. 7. • Have speakers produce teaser content which then goes LIVE only at your event • Introduce Speakers with a Short bio + Headshot • Start a Twitter Contest for Event Attendees, awarding them a Free Registration to the next event • Post Blogs that have been pre-assembled in Conjunction with each Speakers presentation • HootSuite: https://hootsuite.com/
  8. 8. • Assign a Social Media Curator to your Event to engage with your audience • Monitor your Hashtag so that you can connect with attendees and absent guests • Share LIVE images of the event, so that attendees who weren’t able to make it can join in
  9. 9. • Show your audience how much fun people had • Ask guests to tag themselves in the pictures & grow your likes • Grow your email list by only allowing access to certain content with sign-up to your newsletter
  10. 10. • Share your event reactions and key takeaways • Publish your Twitter wall and embed it in a blog for absent guests to review • Invite key speakers or panelists to write a guest post
  11. 11. • Post links to event pictures, videos through a Mailchimp Newsletter • Share material such as presentation slides through Slideshare • Create a “Thank You” e-newsletter with a promocode to the next event • Mailchimp: http://mailchimp.com/
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