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Does Twitter Vine have a place in your advocacy program?
 

Does Twitter Vine have a place in your advocacy program?

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If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society, Nordstrom and General ...

If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society, Nordstrom and General Electric think so too. So is it time for your group to start using Vine?

Hear SevenTwenty's Vine expert Jamey Ballo has she explains Vine, shows you some innovate ways Vine is being used by companies, associations and nonprofits and how you can make Vine work for your Advocacy program.

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    Does Twitter Vine have a place in your advocacy program? Does Twitter Vine have a place in your advocacy program? Presentation Transcript

    • What is Vine?•  Vine is a mobile app that allowsusers to share 6-second videoswithin the app.•  Can be shared externally toTwitter and Facebook orembedded on a blog or website.•  Vine was designed in a way foryou to film short, allowinganimation-like effect.Vine’s monthly activeuser base soared from2% to nearly 8%of iPhone ownersin the U.S. betweenJanuary and April.* *According to the newMary Meeker internet trend study
    • Vine For Advocacy?Why Not?•  A unique opportunity to leverage the power of videoand Twitter to promote their issues.•  Your cause and your advocates canuse Vine to:o  Promote organizational events.o  Promote new initiatives and issue-basedcampaigns.o  Capture activist testimonials about theorganization and its work .
    • Children’s Advocacy Dayat The Capitolhttp://seenive.com/v/911326550861955072#.UbYTQkC1E1K
    • The AlzheimerNS TeamProvides Contact Infohttps://vine.co/v/bJEH1gE2pPi
    • Volunteers Vine Charityto End Alzheimershttp://seenive.com/tag/alzheimers
    • The Diabetes UK NonprofitThanks Followershttps://vine.co/v/b5tnVIVjt2M
    • Nordstrom’s Talking Shirtshttp://seenive.com/v/936787602613362688#.UbYzsEC1E1J
    • Developing IdeasFor Vine"Like Tweets, thebrevity of videoson Vine inspirescreativity.”- Mike Sippey , Twitters VP of Product
    • https://vine.co/v/bXJAmFLBaat and/or https://vine.co/v/b5PUVEEE9tnGeneral Electric Gets CreativeTo Engage Followers
    • American AirlinesThanks Customer Vinehttps://vine.co/v/bVzApMOzJp7
    • Time’s 90 years of TIMEsPerson of the Year Vinehttps://vine.co/v/bvL9VLqIiF3
    • Rolling Stones, “Guess Who’sOn the Front Cover”http://seenive.com/v/933739832587468800#.UbYoSkC1E1I
    • Dunkin Donuts UsingVine Contest in New Campaignhttps://vine.co/v/bETAwdAJnzA“We see Vine as an untappedresource that is in thebeginning stages of itspopularity. Our interest andinspiration to launch ourofficial Vine account camefrom Dunkin’ Donuts guests.”- Dunkin’ Donuts Representative
    • How To Tell A Story With Vine•  Advocate for an issue.•  Personalize your cause.•  Thank advocates.•  Make a statement about your issue.•  Capture the progression of issues throughout the years.•  Be creative.•  Provide a sneak peek.•  Engage advocates.
    • How to Use Vine•  Download and Create a Vine accounto  Sign-in using your Twitter account or email.•  Record a Vineo  Tap on the screen to record.o  A status bar at the top will show you muchof the six-second length you have recorded.•  Sharing your Vineo  Give it a caption and an optional location.o  Choose what networks to share it with.
    • Making Use of VineFor Your Advocacy Campaign•  Build into your social media team to create vine videosin real time.•  Make it part of your overall Twitter Strategy.•  Use a call to action.•  Tag other users.•  Engage your followers in conversation.
    • https://vine.co/v/b3x03e9qmahRED(The Global Fund To Fight AIDS)Uses Vine ToRaise Awareness
    • https://vine.co/v/b3PQB3IvJmeRED(The Global Fund To Fight AIDS)Uses Vine ToRaise Awareness
    • https://vine.co/v/bLZpU0aHEV1RED(The Global Fund To Fight AIDS)Uses Vine ToRaise Awareness
    • https://vine.co/v/b39iiAYb5KtRED(The Global Fund To Fight AIDS)Uses Vine ToRaise Awareness
    • Key Takeways•  Be Spontaneous!•  Make Emotional Connections.•  Give Your audience A Reason To Share.•  Use Teasers In Your Vine.•  Use Hashtags.•  Vine In Real Time.•  Amplify Your Brand/Organization.
    • Places To Watch Videos On Vine, Even If You Don’tHave The App:Seenive.comVinething.coVineroulette.comVinesmap.comAllaroundthevines.comVineszap.comJustvined.comVpeeker.comTo get more info on new Internet products, andbreaking tech news, visit TechCrunch.com."If a picture is wortha thousand words,then a video isworth a million"- Napoleon Bonaparte
    • QUESTIONS?