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  • 1. PSFK presentsFUTURE OFHEALTH prepared fora report Co n s u lti n g
  • 2. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gShared By The Manyadvances in technology are allowing for the provision of affordable, decentralized a change is also occurring that is seeing increased access to and sharing ofhealthcare for the masses and are lowering the barriers to entry in less developed health information. this is made possible by the proliferation of systems designedmarkets. to overcome infrastructure insufficiencies. these systems are enabling the broadcast of information and receipt of subsequent feedback in virtually anythe analysis in PSFK’s Future of Health Report has yielded a number of insights, setting. From ‘town crier’ systems to ‘internet by text’, the collective knowledgethe most evident of which is mobile technology as a catalyst for change. the found on the web is being made available to populations around the world whomobile phone and connected tablet computer are allowing for the distribution of previously lacked access. the connectivity that is enabling the sharing of healtha broad range of medical and support services. this is especially important in information is also powering the growth of social networks focused on healthcountries with little or no healthcare infrastructure and areas in which there are and medical care. these networks are allowing professionals, health workers andfew trained healthcare professionals. these technologies also allow trained individuals to connect and share knowledge quickly.professionals to perform quality control remotely. PSFK’s Future of Health Report details 15 trends that will impact health andamongst the many significant developments is a shift towards one-on-one, in- wellness around the world. Simple advances such as off-the-grid energy and thefield diagnostics and monitoring. Services that were once only available at a introduction of gaming into healthcare service offerings sit alongside moredoctor’s office or hospital are now available on-demand through low-tech, future-forward developments such as bio-medical printing. It is our hope that thisaffordable solutions. personal systems allow for ‘good enough’ diagnostics that report will inspire your thinking and lead to services, applications andwould have been difficult, expensive and timely to attain previously. Using a basic technologies which will allow for more available, quality with adapted software, a health worker can test for myriad symptoms -even cancer. this information can be relayed to a central medical care centerwhere doctors and trained professionals can react to the data, provide prompt piers Fawkesdiagnosis and suggest treatment options. the ability to capture this data and get Founder & presidentquick responses remotely means better healthcare, fewer trips to the hospital pSFK(which, for many means days away from home and family), and less time awayfrom work.WWW.PSFK.COM 2
  • 3. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gIn the first half of the Future of pSFK invited the world’s leading GOALSHealth Report, pSFK provides an advertising and design agencies to • provide a snapshot of the key trends ABOUT PSFKanalysis of the trends impacting the react to the Future of Health driving change in personal health and healthcare pSFK is the go-to source for new ideashealth of many. We explore this Report. By imagining solutions for • Inspire businesses to react with innovative and inspiration for creative business. thefuture from the perspective of healthcare in emerging countries. solutions to help vast numbers of people lead New York City based trends and innovation healthier lives company publishes a daily news site,organizations, patients, healthcare We asked UNICeF to identify their provides research and business consultancy,providers and communities. We also key challenges in the field and set PSFK PROCESS manages a network of experts and hostshighlight how technology and idea-generating events. pSFK aims to inspire these as a brief for the creative pSFK conducted a research cycle during readers, clients and guests to make thingsaccess to information play a vital companies. In the second half of which they searched for signs of change better—whether that’s better products, betterrole in the ways that people the report we feature the and spoke to opinion leaders about shifts services, better lives or a better world. in the health and wellness landscape. ourunderstand, manage and receive responses. the solutions put forth researchers gathered several hundred pieces www.psfk.comcare whether that’s at home, in by these innovators, are not meant of data that provided both literal and lateralhospitals and clinics or in doctors’ inspiration within the areas of personal health CONTACT FOR mORE to anticipate every challenge faced and healthcare.offices. the trends identified within in the field, but rather are meant to iNFORmATiONthis document and the examples inspire new thinking in likeminds in at the end of the research period, pSFK’s piers Fawkes - project Lead team conducted pattern recognition to piers.fawkes@psfk.comused to bring them to life are companies, organizations, university identify trends, the strongest of which areinspired by innovation taking place researchers and governments. featured in this report, along with supporting Jeff Weiner - Business Developmentaround the globe. examples and analysis. For copies of this report visit: 3
  • 4. prepared forPSFK presentsFUTURE OF HEALTH TABLE OF CONTENTS Co n s u lti n g iNTROdUCTiON 2 CORE THEmES 5 CHALLENGES & imPLiCATiONS 6 KEy TRENdS 1. sms consultation 7 2. distance learning 15 3. temporary communities 23 4. handheld hospital 31 5. tracking matters 37 6. remote diagnostics 47 7. diy check up 55 8. picturing our health 63 9. wellness tracking 71 10. gaming for health 79 11. offline web 87 12. mobile distributed wealth 95 13. off the grid energy 103 14. hacking healthcare 111 15. bio-medical printing 119 CONCEPTS FOR HEALTH 127 ABOUT 207WWW.PSFK.COM 4
  • 5. prepared forPSFK presentsFUTURE OF HEALTH CORE THEmES Co n s u lti n geach of the trends identified in this report falls within one of four core themes identified by the innovation team at UNICeF, and is defined byrelationships between actors, aggregators, and interactions. the images below visualize how each trend is characterized by these relationships: COMMUNICATION FEEDBACK LOOP TOOLS Temporary Communities Personal Tracking Handheld Hospital Remote Diagnostics Gaming for Health DIY Check Up Offline Web Mobile Distributed Wealth Picturing Our Health GLOBAL NETWORKS Hacking Healthcare Bio-Medical Printing Distance Learning SMS Consultation Energy Off the Grid Tracking Matters HEALTH LAYMAN/PATIENT COMMUNITY SOCIAL “THE CLOUD” (REMOTE TO INFO AND/OR PROFESSIONAL NETWORK DIGITAL DATABASE) LOOP ACTORS AGGREGATORS INTERACTIONSWWW.PSFK.COM 5
  • 6. PSFK presents CHALLENGES & prepared forFUTURE OF HEALTH imPLiCATiONS Co n s u lti n gHow will the trends identified in this report impact health for the many? the Innovation team at UNICeF identified ten critical challenges their localteams face in the field, and in the table below we describe how change reported in this document is helping to overcome them. CHallenge: laCK oF aCCeSS to Relevant and aCtIonable CHallenge: dIFFICulty In exeCutIng dIStanCe tRaInIng InFoRmatIon Access By Anyone Remote guidance information and health services are now more easily utilized by people without access treatment of patients by non-experts can now be augmented with professional doctor to an internet connection or costly hardware. guidance in emergency situations. CHallenge: lImIted abIlIty to ContaCt PHySICIanS and HealtH CHallenge: lImIted avaIlabIlIty oF doSage InFoRmatIon FoR woRKeRS wHen neCeSSaRy CeRtaIn age gRouPS Anywhere Diagnosis Virtual Medical Records temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of patients can carry their personal medical record easily, allowing access to medical people who get too sick to travel to hospitals. history at any hospital or health clinic. CHallenge: laCK oF ConneCtIon/CommunICatIon between CHallenge: dIFFICulty wItH IdentIFICatIon oF CommunIty HealtH CommunIty HealtH woRKeRS woRKeRS Community information officers Phone As iD messengers have influential roles within their immediate communities, serving as a financial services are addressing security and identity concerns on mobile devices, contact point and service provider. making it possible for health services to use the mobile number as a means of id. CHallenge: ImPoRtant need to ContInue buIldIng tRuSt and CHallenge: lImIted metHodS FoR SCHedulIng vISItS and CHeCK-uP ReSPeCt wItHIn CommunItIeS RemIndeRS FoR PatIentS Empower local leaders Frequent Check-ups, Early Detection helping citizens create their own message boards around relevant topics can provide a mobile devices can be used to monitor healthy patients and larger populations, forum for discussing local issues. therefore reducing the amount of visits for patients. CHallenge: IdentIFyIng needS In dIFFeRent PaRtS oF tHe woRld CHallenge: dIFFICultIeS In RegISteRIng new bIRtHS and adaPtIng tHe uSe oF PRogRamS/teCHnologIeS aCCoRdIngly shared insights targeted updates crowdsourcing data can allow multiple groups of people (universities, medical triggered events, such as purchasing habits of new parents, can send out alerts to institutions, etc.) to analyze it and react to findings or changes. appropriate personnel.WWW.PSFK.COM 6
  • 7. SmSCONSULTATiON photo: catalina kulczar-marin ©2010
  • 8. prepared forPSFK presentsFUTURE OF HEALTH SmS CONSULTATiON Co n s u lti n gSummaRyIncreased access to mobile phones with evenbasic capabilities has led to the developmentof SMS services that connect users, allowingfor the exchange of vital information andexpert opinions in near real-time. this simpleformat provides a trusted resource for askingtime-sensitive questions, while providing ananonymous forum for gaining insights onpotentially sensitive subjects.ImPlICatIonS• trusted and Reliable sERViCE MonitoRs thE hEAlth stAtus oF hEAlthCARE PRoFEssionAls CollABoRAtE soCiAl nEtWoRking FRoM Any PhonE SMS systems can build trust and CoMMunitiEs thRough tExt encourage repeat usage by providing timely responses to questions and submissions.• bite-Size Info Concise information is easy to remember and spread, while also serving as efficient use of user time and battery on mobile devices.• low tech SMS negates the need for more advanced smartphones and cellular infrastructure in developing countries.• maintains Privacy Services can provide users with the option to maintain anonymity and privacy when EntiRE WoRlD As DisPlAy tExting tEEns gEt REliABlE hEAlth instAnt tWo-WAy gRouP MEssAging in-APP PuRChAsing FoR AugMEntED iDEntiFying FAkE MEDiCinEs ViA MoBilE EDuCAtion REAlity ContEnt PhonE asking sensitive information. The widespread use of mobile phones now connects “The questions asked are really very simple, the world like never before. How can new services but the answers are very vital things for leverage this unprecedented access to deliver people to know. SMS allows of-the-moment relevant information in a timely manner to those who type questions and answers.” need it? Katie Malbon, M.D. SMS Healthcare Expert Mount Sinai Adolescent Health CenterWWW.PSFK.COM 8
  • 9. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSERviCE mONiTORS THE HEALTH STATUS OFCOmmUNiTiES SmSChildCount+ is a mobile health platform developed by the Millennium Villagesproject aimed at empowering communities to improve child survival andmaternal health. Built on top of the open source platform rapidSMS, the CONSULTATiONservice uses SMS text messages to facilitate and coordinate the activities ofcommunity based healthcare providers, allowing them to register patientsand report their health status to a central web dashboard that provides a real-time view of the health of a community.http://www.childcount.orgWWW.PSFK.COM 9
  • 10. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gHEALTHCARE PROFESSiONALS COLLABORATETHROUGH TExT SmSSan Francisco-based truth on Call has gathered a panel of physicians toanswer questions through text messages. Geared towards a professionalaudience of media, government, pharmaceutical executives, and doctors, the CONSULTATiONservice encourages critical communication between healthcare providersduring situations that warrant collaboration.http://www.truthoncall.comWWW.PSFK.COM 10
  • 11. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSOCiAL NETwORKiNG FROm ANy PHONEFinnish company Sibesonke, a spin-off from Nokia Siemens Networks, has SmSbuilt a social networking service that is available on even the simplest phones.It gives people access to chat, classifieds and other information. the serviceworks using SMS and the USSD text-based browsing protocol, both of which CONSULTATiONare part of the GSM technical standard, meaning there is no need to upgradea phone or establish an Internet data connection.http://www.sibesonke.comWWW.PSFK.COM 11
  • 12. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gTExTiNG TEENS GET RELiABLE HEALTHEdUCATiON SmSMount Sinai adolescent Health Center has partnered with a mobile marketingcompany to develop the ‘text in the City’ program to encourage a closerrelationship with its clinic population. this initiative provides a free and CONSULTATiONreliable health education platform for teenagers through their primarymeans of communication, texting. the service offers a questions and answerfunction, birth control reminders and weekly “healthbytes.”http://textinthecity.posterous.comWWW.PSFK.COM 12
  • 13. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n giNSTANT TwO-wAy GROUP mESSAGiNGFrontlineSMS is a free, open source software that enables instantaneous SmStwo-way communication on a large scale by turning a computer and a mobilephone or modem into a group messaging hub in any location that has amobile signal. With the platform, users can send messages to wide groups CONSULTATiONof people and collect responses to questions or surveys via SMS, as well asmanage contacts and export data to spreadsheets.http://www.frontlinesms.comWWW.PSFK.COM 13
  • 14. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gidENTiFyiNG FAKE mEdiCiNES viA mOBiLEPHONE SmSthe mpedigree system is attempting to establish an electronic library ofmedicine being distributed in developing countries. By creating a largeresource of drug classifications that label drugs as illegitimate or genuine and CONSULTATiONmaking it available on a basic mobile platform, users from anywhere can beassured that they are purchasing or using safe medicine.http://mpedigree.netWWW.PSFK.COM 14
  • 15. diSTANCELEARNiNG photo: catalina kulczar-marin ©2010
  • 16. prepared forPSFK presentsFUTURE OF HEALTH diSTANCE LEARNiNG Co n s u lti n gsuMMARythe development of faster mobile networksand improved device technology is allowingfor an unprecedented level of quality contentto be streamed to and viewed on consumerhandheld devices. this is enabling accessto the web’s entire library of video tutorialsand how-to programs, and can lead to thecreation of virtual classrooms that canhappen anywhere. this will evolve to includelive person-to-person video chats on mobilephones, allowing for a level of real-timeinteractivity that will bring new opportunities mOBiLE vidEO ASSiSTS HOmE viSiTS ConnECting DistAnt hosPitAls to mOBiLE APP HELPS dOCTORS ExPLAiNto how and where people learn. iMPRoVE tREAtMEnt CONdiTiONSImPlICatIonS• anywhere, anytime Classroom Citizens can learn proper care techniques in home, rather than travel outside, for up- to-date medical information• Reusable learnings Multiple people can receive training and learning from one information source.• Remote guidance treatment can be augmented with guidance from a highly trained medical professional in emergency situations.• Improved training training can be made faster, cheaper and WEB ViDEo tutoRiAls lEARn AnytiME on youtuBE VisuAl sElF-hElP gRouPs more efficient by using virtual classrooms to teach courses remotely. “Mobile devices make the jobs of remote Numerous attempts are being made to change the health workers easier. And when these end traditional top-down model of education. How can users have their needs addressed, they don’t new developments in internet and communications require much training and then they suggest technology, increase the reach of these new teaching more types of services that could help them.” methods and make them readily accessible to all populations? Merrick Schaefer Remote Communications Expert Project MwanaWWW.PSFK.COM 16
  • 17. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE vidEO ASSiSTS HOmE viSiTStwo projects are leveraging the power of mobile video to supplement work diSTANCEin the homes of developing countries. First Days is a project by the BerkeleyInstitute of Design that gives healthcare workers in India short videos relatedto maternal health to show to their clients and help guide consultation. In LEARNiNGtanzania, healthcare volunteers are being aided with mobile video tutorialsduring home visits by a collaboration of D-tree International and BraCtanzania.http://bid.berkeley.eduhttp://www.d-tree.orghttp://www.brac.netWWW.PSFK.COM 17
  • 18. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCONNECTiNG diSTANT HOSPiTALS TO imPROvETREATmENT diSTANCEIn late 2009, hospitals in Sierra Leone launched a satellite link-up to connectdoctors in the country to doctors in India where there is better equipment fordata analysis. this facilitates real-time consultations between doctors in the LEARNiNGfield and specialists in hospitals.WWW.PSFK.COM 18
  • 19. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE APP HELPS dOCTORS ExPLAiNCONdiTiONS diSTANCEthe Blausen Human atlas is an app for the iphone and ipad that contains alibrary of 150 interactive 3D animations, 1200 images and over 1,500 medicalterms to help explain human anatomy, common medical conditions and LEARNiNGtreatments. the app was designed to improve communication betweendoctors and patients by providing a visual method for understandingcomplicated diagnoses and procedures. Human atlas can also be a usefultool which can be shown to patients to help explain conditions out in thefield. 19
  • 20. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEB vidEO TUTORiALSaltus Learning Systems recently launched vSearch Mobile, a cloud-based diSTANCEservice that allows users to search and access audio and video contentfrom internet connected devices including the ipad, iphone, BlackBerryand android handsets. the service enables an organization to create a LEARNiNGrepository of searchable cloud-based content, delivering knowledge to large,geographically-dispersed audiences.http://www.altuscorp.comWWW.PSFK.COM 20
  • 21. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLEARN ANyTHiNG ANyTimE ON yOUTUBEthe Khan academy is a non-profit dedicated to the idea of democratizing diSTANCEeducation by making quality tools available to everyone in the world. to thatend, the organization has created over 1400 videos accessible on Youtubethat cover a breadth of topics from basic arithmetic and science to more LEARNiNGcomplex subjects such as business finance and medicine. over 70,000students visit the site every month and 35,000 videos are watched every day.other organizations have also begun distributing copies of Khan’s videos onoffline servers to rural areas in asia, Latin america and africa.http://www.khanacademy.orgWWW.PSFK.COM 21
  • 22. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gviRTUAL SELF-HELP GROUPSpatientsLikeMe is a collective website that allows people with life- diSTANCEchanging conditions to connect with one another. It provides a platformthat helps people who have certain diseases to share their experiencesand teach coping strategies to those who have been recently diagnosed. LEARNiNGBy taking away geographic boundaries, users can learn first hand abouthow to deal with sicknesses that those in their immediate vicinity mightnot have experience with.http://www.patientslikeme.comWWW.PSFK.COM 22
  • 23. TEmPORARyCOmmUNiTiES photo: catalina kulczar-marin ©2010
  • 24. PSFK presents TEmPORARy prepared forFUTURE OF HEALTH COmmUNiTiES Co n s u lti n gsuMMARyBetter networking tools are enabling peopleto assemble quickly around one or moreshared connections such as location, interestor affiliation. these gatherings can occuranywhere and are often centered aroundaccomplishing a common goal. thesesystems create hyper-relevant networks thatcommunicate ideas and distribute informationacross groups.iMPliCAtions• Faster Formation sERViCE kEEPs PEoPlE ConnECtED in A MoBilE PhonE nEighBoRhooD MEssAgE instAnt hyPERloCAl shARing Groups of people can be quickly brought CRisis BoARD together for training, vaccination and emergency relief.• decentralized broadcast Citizens can gain information without having to go through potentially unreliable information channels.• task-Based Messaging local teams can quickly distribute tasks among geographically diverse people.• Relevant Messaging allowing users to create their own message boards around relevant topics can provide a forum for community issues. WEB PlAtFoRM PRoViDEs A WAy FoR ViRtuAl AssistAnt tuRns ChECk-ins into ChAt tool AlloWs gRouP ConVERsAtion PEoPlE to oRgAnizE sPontAnEously MEEtuPs oVER tExt MEssAging “Imagine hundreds of rescue workers, NGOs We’ve seen what groups of dedicated individuals and doctors as in Haiti, all passing around can accomplish when they’ve formed traditional data. That gives unparalleled up-to-date communities around common goals. Can the addition information of where people are, plus details of mobile technology increase their efficiency and such as movement patterns. It could help relevancy? faster relief, epidemic prevention and more.” Ulrik Hogrebe Communications Design Expert ASHA ProjectWWW.PSFK.COM 24
  • 25. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSERviCE KEEPS PEOPLE CONNECTEd iN ACRiSiS TEmPORARyInSteDD has developed GeoChat, a service for coordinating the efforts ofdifferent relief organizations on the ground to help ensure an organized,rapid response following a crisis. the platform is a flexible open source group COmmUNiTiEScommunications technology that lets team members interact to maintainshared geospatial awareness of who is doing what where -- over any device,on any platform, over any network, using SMS, email or web browser. 25
  • 26. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE PHONE NEiGHBORHOOd mESSAGEBOARd MoBilE PhonE nEighBoRhooD MEssAgE BoARD TEmPORARyBlockChalk is an application for the iphone that allows people to leave behindvirtual messages and see what other people are saying in the immediatevicinity. It acts as a localized digital bulletin-board where users in its proximity COmmUNiTiEScan ask or answer questions and share useful information about theneighborhood.http://blockchalk.comWWW.PSFK.COM 26
  • 27. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n giNSTANT HyPERLOCAL SHARiNGNokia Instant Community is a technology in development that can create TEmPORARycommunities on mobile devices within close range of each other. Withoutthe need for an internet connection, it relies on an ad-hoc wifi to establishand exchange information with others. through the service, users can instant COmmUNiTiESmessage with people nearby, as well as share pictures, songs, contact infoand other types of content. 27
  • 28. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEB PLATFORm PROvidES A wAy FOR PEOPLETO ORGANizE SPONTANEOUSLy TEmPORARyMeetup is a web-based platform that provides social groups the ability toannounce, organize and meet in the real world. their “everywhere” servicehelps followers of companies and organizations to know about each other so COmmUNiTiESthat they can communicate and even meet up. 28
  • 29. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gviRTUAL ASSiSTANT TURNS CHECK-iNS iNTOmEETUPS TEmPORARyMeetGatsby uses location-based data from Foursquare to match nearbystrangers who may be interested in meeting. Users participate by linking theirFoursquare account to the Gatsby service, identifying interests that they may COmmUNiTiESshare with others. Upon check-in, Gatsby sends a text to notify users when amatch is nearby, allowing for a text conversation to be held instantly.http://meetgatsby.comWWW.PSFK.COM 29
  • 30. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCHAT TOOL ALLOwS GROUP CONvERSATiONOvER TExT mESSAGiNG TEmPORARyUS-based onebluebrick has created Fast Society, a tool that lets users createa message board-like forum just with text messaging. When a user sends outa text through the service, it creates a group chat that lets multiple people COmmUNiTiESread and respond to the thread through text messaging. Users start an eventwith a text, then when it’s over can review the event on its own web page.the service also allows groups to easily coordinate conference calls. thisallows easy, short communications among groups without the need for aninternet connection.http://www.fastsociety.comWWW.PSFK.COM 30
  • 31. HANdHELdHOSPiTAL photo: catalina kulczar-marin ©2010
  • 32. prepared forPSFK presentsFUTURE OF HEALTH HANdHELd HOSPiTAL Co n s u lti n gsuMMARyMobile applications, peripherals and add-ons are becoming sophisticated enough toperform tasks comparable to their hospitalequivalents, at price points that are moreaccessible for members of emergingeconomies. although they often offer onlybasic functionality, these devices approximatevital diagnosis protocols closely enoughto provide people in remote areas withimmediate diagnosis.iMPliCAtions loW-Cost MoBilE PhonE EyE tEst lEns-lEss DigitAl MiCRosCoPE Plugs into PoRtABlE MiCRosCoPE DEliVERs• Provide good enough analysis MoBilE PhonEs stREAMing ViDEo to MoBilE DEViCEs patients in remote areas can receive basic diagnosis without having to travel to health clinics.• mobile Phone as tool Services can be built that augment the capabilities of basic phones enabling them to provide mobile care.• anywhere diagnosis temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who don’t have easy access to medical facilities.• Frequent Check-ups, early detection Mobile devices can be used to monitor healthy patients and larger populations oFF-thE-shElF DigitAl CAMERA sEEs Plug-in tEChnology FoR MoBilE PhonEs hAnDhElD DEViCE FoR CAPtuRing identifying and preventing pandemics by CAnCER in REAl tiME DiAgnosEs PnEuMoniA BioMEtRiCs in thE FiElD treating people before disease spreads. The notion of ‘good enough’ technology has proven “What people don’t realize is how much we to be successful when applied to the basic needs can already do using existing technologies and of consumers in the marketplace. What if this same mobile devices. The challenge is making these idea was established in the healthcare industry? technologies understandable, usable and relevant in people’s lives.” Richard Fine Health Product Innovator Help RemediesWWW.PSFK.COM 32
  • 33. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLOw-COST mOBiLE PHONE EyE TESTthe Near-eye tool for refractive assessment (Netra) project from the MIt HANdHELdMedia Lab provides eyesight tests by utilizing the screen of a smartphoneto display images while the Netra sensors measure the optical distortionacross different regions of the eye. this method eliminates the need for more HOSPiTALexpensive components found in traditional optical sensors. 33
  • 34. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLens-Less DigitaL Microscope pLugs intoMobiLe phones HANdHELdUCLa’s ozcan research Group has developed a small digital microscope thatcan plug into a cell phone through a USB cable and perform basic medicaldiagnostics. this inexpensive, lightweight microscope doesn’t use a lens, but HOSPiTALinstead incorporates a light-emitting diode to illuminate the sample alongwith a light-sensing chip to capture images from slides. an algorithm is ableto analyze data from the images, determining patient blood counts andidentifying if any diseased cells or bacteria are present. this helps ensurequicker access to medication and treatment. 34
  • 35. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPORTABLE miCROSCOPE dELivERS STREAmiNGvidEO TO mOBiLE dEviCES HANdHELdJapanese firm Scalar Corp has developed a powerful microscope called theairMicro model a1 that can transmit video to the ipad or iphone over wirelessLaN. the microscope is equipped with a 50x lens for precise imaging, HOSPiTALenabling users to examine skin textures and blemishes on one or more mobiledevices using a proprietary mobile application. 35
  • 36. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gOFF-THE-SHELF diGiTAL CAmERA SEES CANCERiN REAL TimE HANdHELdUsing a $400 olympus digital camera, biomedical researchers at riceUniversity and the University of texas are able to distinguish between healthyand cancerous cells with the addition of a small bundle of fiber-optic cable. HOSPiTALthe tip of the cable is placed against the inside of a patient’s cheek, whichhas been treated with a common fluorescent dye that causes cell nuclei toglow for better imaging. the pictures captured can then be examined on thecamera’s LCD screen to detect if abnormal cells are present. In the future,software upgrades could be developed to perform this analysis automatically.http://www.rice.eduWWW.PSFK.COM 36
  • 37. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPLUG-iN TECHNOLOGy FOR mOBiLE PHONESdiAGNOSES PNEUmONiA HANdHELdresearchers at the University of Melbourne in australia are adapting cellphones to help health workers quickly diagnose pneumonia. the teamhas developed a low-cost oximeter, a device that measures the oxygen HOSPiTALcontent in red blood cells by tracking the absorption of red and infrared lightwaves as they pass through a patient’s fingertip. this can be plugged into asmartphone with special diagnostic software to analyze readings obtainedfrom the sensor and determine a patient’s health. the next step is expandingthe prototype to work with simpler cell phones. 37
  • 38. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gHANdHELd dEviCE FOR CAPTURiNGBiOmETRiCS iN THE FiELd HANdHELdthe HIIDe is a portable biometric tool developed by the US army that cancapture people’s iris, finger, and facial profiles in field environments. With65,000 currently in use in Iraq and afghanistan, the device integrates with HOSPiTALworldwide databases housing biometric data, facilitating the quick care andtreatment of patients living in remote areas. 38
  • 39. TRACKiNGmATTERS photo: catalina kulczar-marin ©2010
  • 40. prepared forPSFK presentsFUTURE OF HEALTH TRACKiNG mATTERS Co n s u lti n gsuMMARythe availability of low cost sensors and otherdigital technologies to collect and broadcastdata is enabling virtually any object—frompeople to packages—to be tracked andmonitored. existing mobile and web-basedplatforms can offer almost real-time access toinformation that can provide both positionaland conditional insights, resulting in greateraccountability and understanding.iMPliCAtions• Position and Condition sEnsoRs PRoViDE CoMPlEtE MonitoRing RFiD to tRACk PAtiEnts AnD RECoRDs in using sMEll to DEtECt sPoilAgE Medicine and vital supplies can be tracked oF MEDiCAl DEliVERiEs hosPitAls more accurately and easily to ensure they arrive untampered and in good condition.• targeted updates triggered events can send out alerts to appropriate personnel.• automated Inventory Inventory survey times can be shortened by requesting objects to check-into systems.• Continuous monitoring patients with chronic diseases can be monitored more easily and receive ongoing care.• Increased accountability personnel can be monitored to ensure sMARt lABEls hElP PAtiEnts tAkE Pills using RFiD FoR ACCountABility in GPS ENABLEd TRACKiNG OF CiTy RESOURCES attendance and delivery of services. EDuCAtionAl institutions “Integration of new technology (GPS, web “Whether you’re a healthcare provider, drug mapping) and the tried and true paper maps company or device maker, most of your and mobile phones ensure successful health interactions with patients are short and mapping.” mysterious. There’s a brief interaction and very limited opportunity for follow up. Everyone is Joshua Goldstein looking for ways to deepen that relationship.” Community Mapping Expert Map Kiberia Project Richard Fine Health Product Innovator Help RemediesWWW.PSFK.COM 40
  • 41. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSENSORS PROvidE COmPLETE mONiTORiNG OFmEdiCAL dELivERiES TRACKiNGSenseaware is a Fedex-powered service that uses comprehensive sensortechnology for web-based monitoring of packages. packages equipped withSenseaware deliver real-time information about location, temperature and mATTERSlighting, and other environmental cues, helping ensure that critical medicalsupplies and other sensitive materials are received in the proper condition.http://www.senseaware.comWWW.PSFK.COM 41
  • 42. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gRFid TO TRACK PATiENTS ANd RECORdS iNHOSPiTALS TRACKiNGChina-based Daily rFID’s single-use tracking kit is designed to be used forhospital patient management tasks such as patient monitoring, medicationrecords, and tracing of newborn babies in hospital settings. the rFID- mATTERSenabled, wristband-based kit gives physicians and medical staff an easy wayto immediately identify a patient and their medical record with a wifi-enabledpDa hand-held reader, while simultaneously updating the system withcurrent information.http://www.rfid-in-china.comWWW.PSFK.COM 42
  • 43. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gUSiNG SmELL TO dETECT SPOiLAGEGe is developing sensors that combine rFID tracking with an acute gas TRACKiNGsensing capability, which can detect the presence of distinct chemicalcompounds in the air. When attached to food products, these sensorsperiodically check for spoilage, alerting consumers either through an mATTERSintelligent label or by wireless notification.http://ge.geglobalresearch.comWWW.PSFK.COM 43
  • 44. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSmART LABELS HELP PATiENTS TAKE PiLLSpatients that opt into the eMedonline system are given a cellphone equipped TRACKiNGwith an rFID reader and pill bottles with rFID labels. a mobile applicationthat runs on the phone schedules their medication and alerts patients atappropriate times, explaining what they should take and what it is for, while mATTERSproviding a walkthrough succession of steps for more elderly users.http://www.emedonline.comWWW.PSFK.COM 44
  • 45. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gUSiNG RFid FOR ACCOUNTABiLiTy iNEdUCATiONAL iNSTiTUTiONS TRACKiNGNorthern arizona University is working to implement a system for using rFIDproximity card readers to automatically take attendance in its classes, withan aim to increase attendance and student performance. the system calls mATTERSfor embedding rFID into the personal cards of each student in an effort tomonitor their whereabouts on campus.http://home.nau.eduWWW.PSFK.COM 45
  • 46. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gGPS ENABLEd TRACKiNG OF CiTy RESOURCEStrash track is a project by the SeNSeable City Lab at MIt that aims to help TRACKiNGresidents see the path of trash after it leaves their homes. By placing rFIDtags on trash and following its path with both cellular triangulation and GpS,it allows users to view the path of their trash on a map. the project also hopes mATTERSto give residents a better understanding of the “removal Chain” process andtheir impact on the environment. 46
  • 47. REmOTEdiAGNOSTiCS photo: catalina kulczar-marin ©2010
  • 48. prepared forPSFK presentsFUTURE OF HEALTH REmOTE diAGNOSTiCS Co n s u lti n gsuMMARyWeb-connected devices are now ableto capture an individual’s health-relateddata and communicate that informationto healthcare professionals situatedanywhere. this information allowsfor distributed care enabling remotediagnoses, alerting doctors to changingconditions as they occur and providing atotal picture of a person’s health so thatnecessary care can be administered. WEB-BAsED stEthosCoPE FoR REMotE ANALySiS OUTSOURCEd TO SLEEP ExPERTS Pill AlERts DoCtoRs WhEn sWAlloWED DiAgnosisiMPliCAtions• less beds, better Health treatment centers and hospitals can track patient health without patient visits.• Family-Centered a patient’s family life and work is less disrupted with remote diagnosis.• Picturing Health More relevant, accurate, real-time data of the health of populations can be gathered.• Foreign expertise Specialists can be utilized in geographically remote areas through technology-enabled consultations. intElligEnt BoDy MonitoR PREEMPtiVEly WEB ConnECtED CuFFs MonitoR REmOTE PATiENT mONiTORiNG viA THE PREDiCts hEARt FAiluRE hyPERtEnsion FRoM AFAR iPHONE “Fitness trackers, whether as wearable devices Traditionally patients have been required to travel or embedded into smartphones, will offer to a hospital or clinic to have their basic health data doctors the ability to see in real-time how taken and to receive consultations. What happens active their patients are, helping them glean when these measurements can be taken individually, from the data generated how best to modify a when the person being monitored does not have to patient’s lifestyle.” travel, and when they can instantly see progress or problem areas? Peter Rojas Technology Expert GDGT.comWWW.PSFK.COM 48
  • 49. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEB-BASEd STETHOSCOPE FOR REmOTEdiAGNOSiS REmOTEthe Zargistelemed platform by Zargis Medical streams heart and lungsounds to anywhere in the world using a web-connected stethoscope. thesounds are transmitted in real-time either over the internet or a private diAGNOSTiCSnetwork allowing for remote diagnosis and expert analysis. the platform isintegrated with the Cardioscan heart sounds analysis software and the ZargisStethassist heart and lung sounds visualization software.http://www.zargis.comWWW.PSFK.COM 49
  • 50. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gANALySiS OUTSOURCEd TO SLEEP ExPERTSSleep apnea is a condition that is costly to diagnose and often requires that a REmOTEpatient spend several nights in clinic for proper analysis. Watermark Medicalhas developed an at-home device that helps doctors diagnose sleep apnearemotely. the sensor-equipped headband is worn by a patient for a night or diAGNOSTiCStwo during their normal sleep cycles, measuring various metrics includingblood-oxygen saturation, air flow, pulse rate and snoring levels. the datais downloaded to a personal computer, then sent to a network of sleepprofessionals, one of whom delivers a report to the physician within 48 hours,with a diagnosis and suggested treatment.http://www.watermarkmedical.comWWW.PSFK.COM 50
  • 51. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPiLL ALERTS dOCTORS wHEN SwALLOwEdresearchers at the University of Florida have developed a prototype of REmOTEan ingestible pill capsule containing a microchip and an antenna, whichautomatically alerts doctors or family members when it is ingested. after it isswallowed, the microchip in the pill transmits a signal to an external electronic diAGNOSTiCSdevice which then alerts a cell phone or computer, informing the patient’sdoctor or family. the pill doesn’t require a battery as it is powered by shortbursts of low-voltage charge sent by the external device. 51
  • 52. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n giNTELLiGENT BOdy mONiTOR PREEmPTivELyPREdiCTS HEART FAiLURE REmOTEpiiX is a wireless, water-resistant sensor developed by Corventis that sticksto a patient’s chest, monitoring heart rate, respiratory rate, bodily fluids,and overall activity. It transmits this data to a central server for analysis and diAGNOSTiCSreview by both doctor and patient. the designers are working to generatealgorithms that can analyze the data and predict when a patient is on theverge of heart failure by comparing trends in his or her vital signs againstother cases.http://www.corventis.comWWW.PSFK.COM 52
  • 53. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEB CONNECTEd CUFFS mONiTORHyPERTENSiON FROm AFAR REmOTEKaiser permanente Colorado recently concluded a trial to test if an easyhome-based monitoring system would lead to better control of a patient’shypertension. In the study, individuals were given a blood pressure cuff diAGNOSTiCSwith a USB connection that transmitted readings to the american Heartassociation’s Heart 360 website and a Microsoft HealthVault account viaa home computer. Clinical pharmacists and doctors looked at the reportsand used standard treatment algorithms to figure out whose drugs neededtweaking. patients were contacted by phone or email with any changes. Datasuggests positive outcomes from the experiment.https://www.kaiserpermanente.orgWWW.PSFK.COM 53
  • 54. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gREmOTE PATiENT mONiTORiNG viA THE iPHONEthe airStrip series of applications for the iphone are a collection of mobile REmOTEservices that allow physicians to monitor patient status information awayfrom medical centers in real-time. the technology platform taps into thehospital systems and provides waveform data sets such as heart beat, vital diAGNOSTiCSsigns and imaging data via a secure connection from hospital to doctor.http://www.airstriptech.comWWW.PSFK.COM 54
  • 55. diyCHECK UP photo: catalina kulczar-marin ©2010
  • 56. prepared forPSFK presentsFUTURE OF HEALTH diy CHECK UP Co n s u lti n gsuMMARyConsumer electronics such as mobilephones can be used by people to detectearly warning signals related to illnessand other medical conditions usingsimple biomedical inputs. By periodicallychecking their personal wellness, usersare able to better manage their ownhealth before visiting or consulting adoctor.iMPliCAtions DiAgnosE DisEAsE thRough sounD MoBilE APP Puts A thERAPist in youR low-teCH SelF-dIagnoSIS tool PoCkEt• at-Home Convenience access to self-administered tests encourages better health awareness.• empowering Citizens people can rely less on outside help for managing illnesses and ask more informed questions during routine checkups.• Increased Choice Interactive experiences can walk patients through diagnosis and treatments.• more efficient Healthcare Decreased time spent diagnosing non- critical illnesses at home enables health facilities to focus on more pressing cases. DEtECting PotEntiAl skin CAnCER intERACtiVE APP FoR DiAgnosing BACk APP PRoViDEs FRontlinE MEDiCAl inDiCAtoRs At hoME PAin ConsultAtion “The ability for people to test themselves We’ve already seen how wider access to web-based effectively will change the healthcare industry. information has empowered people to make more Focus will be taken away from in-clinic testing informed decisions in many aspects of their lives. and placed upon self-analysis.” How will further advances in these tools through a combination of ease of use and reliable results help Piers Fawkes, President, PSFK individuals take a more active role in managing their personal health?WWW.PSFK.COM 56
  • 57. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gdiAGNOSE diSEASE THROUGH SOUNda new iphone application being developed by Star analytical Services is diydesigned to diagnose respiratory disease using the sound of a cough. Userssimply cough into the microphone; the acoustic properties of the soundare then compared against a database of coughs which indicate various CHECK UPmaladies. 57
  • 58. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE APP PUTS A THERAPiST iN yOURPOCKET diythe Mobile therapy application being developed by Intel works by displayinga “mood map” on a user’s cell phone screen at random times during the day.Users tap the screen to indicate their current mood. Based on the information CHECK UPentered by the user, the application offers therapeutic exercises ranging frombreathing visualizations and progressive muscle relaxation to useful ways todisengage from a stressful situation. 58
  • 59. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLOw-TECH SELF-diAGNOSiS TOOLDesigners at Honeywell technology Solutions in Bangalore have created a diyself-diagnosis tool for people living in rural India, empowering patients andhelping doctors by aiding patients in accurately identifying their symptoms.the simple design consists of a set of rings, each listing symptoms, a disease CHECK UPchart and other information. the patient rotates the rings and choosestheir symptoms by bringing them into a single line, below the marker. eachsymptom has a number printed on it. the user maps the disease code on thechart, and the chart provides tentative results: disease name, severity, nextsteps, diagnostic tests required to confirm the disease, the particular specialtyof doctor they should see, and contact information for doctors and hospitals. 59
  • 60. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gdETECTiNG POTENTiAL SKiN CANCERiNdiCATORS AT HOmE diythe Factor 61 concept by designer antonia Haaf is a home-use medicaldevice made for the early detection of nodular melanoma. the user holdstheir thumb over a sensor and the device analyzes visual characteristics from CHECK UPskin abnormalities with image recognition technology, identifying potentialindicators of skin cancer.WWW.PSFK.COM 60
  • 61. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n giNTERACTivE APP FOR diAGNOSiNG BACK PAiNpain Free Back is an iphone application designed to provide individuals with diya rudimentary diagnosis and treatment guide for lower back pain. the apptakes sufferers through a personalized, guided discovery of potential causesof their pain and demonstrates simple and effective exercises to help relieve CHECK UPdiscomfort and improve spinal health. 61
  • 62. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gAPP PROvidES FRONTLiNE mEdiCALCONSULTATiON diyUS based WebMD has launched a free mobile application that lets users getbasic medical information before going to a doctor. the app allows usersto find local health providers, check symptoms and access basic drug and CHECK UPtreatment information. 62
  • 63. PiCTURiNGOUR HEALTH photo: catalina kulczar-marin ©2010
  • 64. PSFK presents PiCTURiNG prepared forFUTURE OF HEALTH OUR HEALTH Co n s u lti n gsuMMARyas more data is captured about individualsand communities, better tools are neededto make this often complex informationmore meaningful and easier to understand.the development of highly visual and ofteninteractive formats are providing experts andamateurs alike with methods for investigatinghealth on any scale, allowing for deeperanalysis and greater insight.iMPliCAtions• understand large Sets of data Faster MAking VisuAl sEnsE oF hEAlth DAtA Diy PlAtFoRM FoR VisuAlizing PERsonAl MAPPing outBREAks experts can get a better understanding of stAtistiCs overall health of an individual or region in less time than was previously possible.• overcome language barriers Citizens with little or no formal education can come to a better understanding of their own health, enabling them to be proactive in their healthcare decisions.• Shared Insights Crowdsourcing data analysis can allow multiple groups of people (universities, medical institutions, etc.) to react to findings or trends.• better Indicators Understanding history and past actions allows for the optimization of future tRACk AnD shARE gluCosE lEVEls APPliCAtion hElPs usERs sEE hoW WEll DAtA VisuAlizAtion tools FoR thE PuBliC behavior and healthcare practices. thEy’RE slEEPing From tools like growth charts (for monitoring a “People just need a snapshot of their behavior child’s nutritional status over time) to information and they will learn to interpret this data and about whether a mother has had the correct adjust their lives based on it. This information vaccinations, healthcare professionals collect doesn’t require a professional to interpret it.” massive amounts of patient data. How can the ability Jay Parkinson, M.D. to see individual data in easily understandable Healthcare Innovator visualizations or compared on a national scale allow The Future Well healthcare to be more accurate and efficient?WWW.PSFK.COM 64
  • 65. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gviSUALiziNG GEOGRAPHiC HEALTHGe’s Healthymagination project is an effort to help users understand PiCTURiNGcomplex data sets. one aspect of the project is an interactive map that letsusers navigate health issues in the US on national, state, and county levels.the map can be filtered to view categories related to physical and mental OUR HEALTHhealth, socioeconomic status and even the physical environment. this giveresearchers the ability to see a high-level view of a country, then zoom downin to examine individual problem areas and the variables that affect them.http://www.healthymagination.comWWW.PSFK.COM 65
  • 66. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gdiy PLATFORm FOR viSUALiziNG PERSONALSTATiSTiCS PiCTURiNGDaytum is a mobile and web-based platform that provides intuitive tools forcollecting and communicating data through a series of simple visualizations.the site features a dashboard where users can easily add, display, distribute OUR HEALTHand archive relevant information. It creates a larger picture of personal staticsthat can be tracked over time to provide deeper insights into behaviors andother metrics.http://daytum.comWWW.PSFK.COM 66
  • 67. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmAPPiNG OUTBREAKSGeographical visualizations of outbreaks and health incidents allow users PiCTURiNGto gain a broader understanding of occurrences across regions. Serviceslike Google Flutrends aggregate data from search terms, while services likeHealthMap filter news reports across media outlets. More localized solutions OUR HEALTHsuch as Ushahidi populate data points through user submitted SMS reports.Insights generated from the data can be used towards prevention efforts andallocating resources. 67
  • 68. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gTRACK ANd SHARE GLUCOSE LEvELSthe Bant app for the iphone enables users to visually track their blood PiCTURiNGglucose levels throughout the day. after recording glucose levels at pointsthroughout the day, users are then able to view their levels as a trend graphof daily, weekly and monthly views, sharing them with others as needed. OUR HEALTHhttp://bantapp.comWWW.PSFK.COM 68
  • 69. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gAPPLiCATiON HELPS USERS SEE HOw wELLTHEy’RE SLEEPiNG PiCTURiNGSleep Cycle is a mobile application for the iphone that helps monitor andvisualize a user’s sleep patterns during the course of the night. throughmonitoring factors such as movement, snoring levels and other ambient data, OUR HEALTHthe applications provides visualizations in the forms of graphs that providevisual feedback. this gives user’s an understanding of their sleep patternsthat helps them make changes to their sleeping habits. 69
  • 70. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gdATA viSUALizATiON TOOLS FOR THE PUBLiCCreated under IBM’s Collaborative User experience lab, Many eyes is a set PiCTURiNGof web browser tools that allow users to generate interactive visualizationsof data sets. Users can submit their own data and decide on the best wayto visualize their output. Visualization types include geographic maps, word OUR HEALTHclouds and block histograms. the purpose of the project is to enable thegeneral public to focus efforts on gathering insights from data rather thangenerating and programming the visualizations. 70
  • 71. wELLNESSTRACKiNG photo: catalina kulczar-marin ©2010
  • 72. prepared forPSFK presentsFUTURE OF HEALTH wELLNESS TRACKiNG Co n s u lti n gsuMMARytechnologies are being developed to helppeople self-monitor their health from anylocation, tracking and delivering basicbiometric data and performance statistics.apps are taking advantage of the sensorsin mobile phones to provide real-time,personalized feedback to individuals that theycan then share with their healthcare providersand families. When linked to action, thisinformation can help people lead healthierlifestyles. WEAR-EVERyWhERE DEViCE MonitoRs MoBilE APP tRACks DAily nutRition VisuAlizE youR RuniMPliCAtions FitnEss DAtA• ambient tracking passive tracking technologies allow people to collect important stats without interrupting normal activities.• virtual medical Records patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic.• Instant diagnosis Frequent updates enable users to pinpoint problems in real-time. Constant updates allow for early detection and prevention.• easy-to-learn Introducing technology will be easier because it requires less effort and requires ClouD-BAsED nutRition sCAlE hElPs PEoPlE iMPRoVE WEight oVER LiFE-LOGGiNG GLASSES CAPTURE a smaller learning curve for users. tiME EvERyTHiNG THE wEARER SEES “A positive thing that can come out of tracking “Imagine what we could be doing, if we could is that patients learn to use data, and adjust just give people something as seemingly their lives based on it, on their own. Whenever simple as an electronic medical journal that you think about it, you don’t really spend all could follow the patient using the same low- that much time with your doctor.” tech principals that ASHA is built on.” Jay Parkinson, M.D. Ulrik Hogrebe Healthcare Innovator Communications Design Expert ASHA ProjectWWW.PSFK.COM 72
  • 73. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gsuMMARyiMPliCAtions• • • BikE PoWERED PhonE ChARgER APP tRAnsFoRMs iPhonE into CREDit stoRE-FREE shoPPing ViA tExt CARD MAChinE EntiRE WoRlD As DisPlAy in-APP PuRChAsing FoR AugMEntED MoBilE CouPons oFFER oPPoRtunity FoR REAlity ContEnt REtAilERs to REWARD shoPPERs The Future WellWWW.PSFK.COM 73
  • 74. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEAR-EvERywHERE dEviCE mONiTORSFiTNESS dATA wELLNESSthe FitBit is a small device that users wear to monitor their levels of activitythroughout the day. the device tracks data with motion sensors andwirelessly transmits the results online whenever it is within 15 meters of a base TRACKiNGstation.http://www.fitbit.comWWW.PSFK.COM 74
  • 75. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE APP TRACKS dAiLy NUTRiTiONDailyBurn’s FoodScannner application leverages a database of over 200,000 wELLNESSfoods to provide users with on-the-go nutrition information. Users simplyscan product bar codes using their phone’s camera to pull up relevant entriesand submit through the app to catalog their eating habits. TRACKiNG 75
  • 76. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gTRACKiNG yOUR FiTNESS ROUTiNESrunmeter is an iphone app that helps athlete track, visualize, share, and wELLNESSimprove their workouts. Not limited to running, this app can also be used bycyclists, skiers, walkers and more. Key features include recording routes on amap, announcing progress during workouts, and the ability to export all data TRACKiNGfor further analysis. 76
  • 77. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCLOUd-BASEd NUTRiTiONthe Google Vitamins concept by andrew Kim proposes a suite of vitamin wELLNESSpills that are taken when a prompt is sent via email. the system recommendsand dispenses accurate dosages according to individual body requirements,along with long-term personal monitoring to help optimize a user’s nutritional TRACKiNGintake. 77
  • 78. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSCALE HELPS PEOPLE imPROvE wEiGHT OvERTimE wELLNESSFrance based Withings has developed an internet-enabled scale thatwirelessly transmits weight measurements to computers or connected mobiledevices, creating a visual history of individual weight over time. By receiving TRACKiNGfeedback about their progress, users can get a better understanding of theirweight and make adjustments to their diet and fitness accordingly.http://www.withings.comWWW.PSFK.COM 78
  • 79. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLiFE-LOGGiNG GLASSES CAPTURE EvERyTHiNGTHE wEARER SEES wELLNESSSony Computer Science Laboratories has created a device that tracks themovement of the human eye, using the resulting data to position a glasses-mounted camera. these glasses constantly capture video through an TRACKiNGembedded camera intended for frequent, long-term use to build a life-loggeddatabase of everything in the wearer’s field of vision. 79
  • 80. GAmiNGFOR HEALTH photo: catalina kulczar-marin ©2010
  • 81. PSFK presents GAmiNG prepared forFUTURE OF HEALTH FOR HEALTH Co n s u lti n gsuMMARyIn an effort to motivate individuals to makesmarter decisions about their health, servicesare being developed that provide incentivesalongside activities such as fitness, dietand disease management. By introducinggame mechanics into areas of life thatpeople are already engaged in, designersare helping both influence and reinforcepositive behaviors. this feedback loop notonly encourages healthier choices, but alsoenables people to better understand theirindividual health. RECEiVing REAl REWARDs FoR FitnEss PRojECt gAthERs stAtistiCs, inCEntiVizEs BLOOd GLUCOSE mONiTOR REwARdS USERS PARtiCiPAtion FOR CHECKiNG THEiR LEvELSiMPliCAtions• learn through Play Increase participation and reinforce healthy habits through entertainment instead of information• Streamlining Healthcare Decreased need to monitor and remind patients of activities in which they should be engaging.• easy Implementation reward mechanics are more intuitive for everyday individuals than complex health- related processes, providing feedback and incentives that immediately make sense.• Positive Feedback soCiAl CoMPEtition PRoViDEs ExtRA hEAlth CluBs CoMBinE FitnEss With FRAMing MEDiCinE REgiMEnts As gAMEs Influencing action through positive MotiVAtion ViDEo gAMEs feedback provides additional motivation to continue specific behaviors. In the absence of need, people have a natural “We live in an era of electronic tendency to make their decisions based on positive communication, social networking and reinforcement. How do we design systems that interactive online communities. We can utilize reward individuals for making healthy but often this technology to educate and engage a large difficult choices? number of our youth quickly.” Seth Tropper Health Gaming Innovator Switch2HealthWWW.PSFK.COM 81
  • 82. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gRECEiviNG REAL REwARdS FOR FiTNESSSwitch2Health (S2H) is a simple, wearable technology that keeps track of an GAmiNGindividual’s fitness achievements and provides incentives through a scalableplatform that rewards healthy behavior when a certain fitness level has beenreached. the device presents a simple code to reward positive behavior FOR HEALTHthat users can submit at the S2H website. the accumulated points can beredeemed for various promotions and prizes. Users can also access personalhealth statistics on the site.http://www.s2h.comWWW.PSFK.COM 82
  • 83. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPROjECT GATHERS STATiSTiCS, iNCENTivizESPARTiCiPATiON GAmiNGthe Broccoli project uses state-of-the-art biometric technology at screeningfacilities to scan the fingertips of poor africans, adding their profiles to ahealth database that Npos and NGos can tap into to create more efficient FOR HEALTHprograms. this enables donor organizations to more accurately reportstatistics, and reduces the chances of retesting and document duplication.the Broccoli project rewards its participants with food vouchers, clothing orbuilding materials.http://www.broccoliproject.orgWWW.PSFK.COM 83
  • 84. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gBLOOd GLUCOSE mONiTOR REwARdS USERSFOR CHECKiNG THEiR LEvELS GAmiNGBayer is introducing a blood glucose meter named the Didget that connectsto the Nintendo DS mobile gaming system. every time a gamer plugs theDidget into their Nintendo DS to check glucose levels, the system gives FOR HEALTHrewards like virtual currency to buy items and access new skills withinassociated games. Bayer aims to educate kids about managing their bloodglucose levels and reinforce regular testing behaviors through the gamingplatform.http://www.bayerdidget.comWWW.PSFK.COM 84
  • 85. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSOCiAL COmPETiTiON PROvidES ExTRAmOTivATiON GAmiNGSeveral popular platforms such as Nike+, adidas’ miCoach and abvio’srunmeter app for the iphone are attempting to provide an extra level ofmotivation to those that exercise alone. the various programs connect FOR HEALTHfriends and allow them to participate in friendly physical competitions. theseservices also allow users to log basic metrics including distance, speed androute, enabling them to easily track their progress over time. 85
  • 86. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gHEALTH CLUBS COmBiNE FiTNESS wiTH vidEOGAmES GAmiNGIn an effort to add additional components of fun and competition to physicalfitness, two health clubs have combined the worlds of exercise and videogames. In Motion, a Dubai-based company whose products and services are FOR HEALTHaimed at children aged 7-17, integrates “exergaming” with an educationalcurriculum to promote healthier lifestyles. With multiple locations across theUS, XrKade offers users real workouts while playing arcade-style games thatinvolve dancing, biking, skateboarding, kickboxing and even rock climbing. 86
  • 87. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gFRAmiNG mEdiCiNE REGimENTS AS GAmESMovipill is a mobile phone based gaming application trialed by researchers GAmiNGat telefonica I+D in Spain that encourages patients to take their medicationsat prescribed times. the trial, which featured 18 participants, used apoint system to reward and reprimand behaviors; points were awarded FOR HEALTHor deducted based on how close to the prescribed time users took theirmedication. Leaders were visible on a communal scoreboard and winnerswere awarded at the end of each week.http://www.tid.esWWW.PSFK.COM 87
  • 88. OFFLiNE wEB photo: catalina kulczar-marin ©2010
  • 89. prepared forPSFK presentsFUTURE OF HEALTH OFFLiNE wEB Co n s u lti n gsuMMARyLow-tech or no-tech solutions are beingcreated to ensure that individuals haveunfettered access to information whereand when they need it. Solutions are beingcreated that leverage community to delivernews and updates to people, often throughword-of mouth or simple messaging.iMPliCAtions• Community information officers messengers can have influential roles within their immediate communities, ACCEssing thE intERnEt’s knoWlEDgE AnAlog Blogging in liBERiA CyCling knoWlEDgE FRoM VillAgE to serving as a contact point and service oFFlinE VillAgE provider.• Community Congregation information hubs can be gathering points for secondary services and provide new ways to distribute these services.• Access By Anyone information and health services are now more easily utilized by people without an internet connection or costly hardware. ComPReSSIon teCHnology allowS web soCiAl nEtWoRking FoR Any MoBilE MiCRo-loCAl CoMMunity nEWs Content on any PHone PhonE “A lot can be accomplished using very “Data connectivity and accessibility are unsophisticated tools. Despite the promise of important issues. Paper forms are one of the much more sophisticated use of technology, major contributors to causing delays in data the successes have come using the most basic collection, data processing as well as delays in of tools, like blogs, listservs, and other last responding to emergencies.” generation internet features.” Benedetta Piantella Jon Kuniholm Humanitarian Designer Founder, Open Prosthetics Project GRND LabWWW.PSFK.COM 89
  • 90. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gACCESSiNG THE iNTERNET’S KNOwLEdGEOFFLiNE OFFLiNE wEBopen Mind’s Question Box project is an effort to make the internet’sinformation available to individuals in the developing world who wouldn’totherwise have access. Solar-powered intercoms are installed in local the touch of a button, users can connect with a live operator who hasaccess to the internet, and can uncover answers to their questions in real-time. the service provides them with a reliable method for staying aware ofwhat is happening nearby without having to find access to the internet.http://www.questionbox.orgWWW.PSFK.COM 90
  • 91. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gANALOG BLOGGiNG iN LiBERiAalfred Sirleaf runs a low-tech news and information service called the DailyNews. Located on the side of a major road in the middle of Monrovia, Liberia, OFFLiNE wEBthe service allows for the dissemination of important news and informationto people who can not afford (or understand) newspapers. the simple newsdisplay consists of a few large blackboards surrounded by some ad space.Sirleaf runs the whole operation through his cell phone, aided by a group ofvolunteers around the country who feed him news. 91
  • 92. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCyCLiNG KNOwLEdGE FROm viLLAGE TOviLLAGE OFFLiNE wEBInfoLadies is a trial program in Bangladesh that has been started by a non-profit organization called D.Net. It aims to provide solutions to some of themost common problems faced by local villagers. Volunteers cycle fromvillage to village, carrying netbooks, mobile phones and medical supplies togive millions of poor people access to information crucial to their livelihood.Netbooks are loaded with information in the form of simple text, pictures andmultimedia in the local Bangla language in order to accommodate users of allliteracy levels. If answers aren’t immediately available, the women can requestadditional information from the organization’s call center in Dhaka.http://www.dnet-bangladesh.orgWWW.PSFK.COM 92
  • 93. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gcoMpression technoLogy aLLows webcontent on any phone OFFLiNE wEBSiteon Mobile is a service developed by Hewlett-packard Labs in Indiathat compresses websites into low-res versions called tasklets which canthen be delivered to users over standard mobile networks. Users are ableto access the most important content of these websites without the needfor a computer or smartphone, allowing them to perform basic tasks suchas booking appointments with a doctor or checking the status of medicalreports.http://www.siteonmobile.comWWW.PSFK.COM 93
  • 94. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSOCiAL NETwORKiNG FOR ANy mOBiLE PHONESocial network Facebook recently launched a new mobile site called0.facebook, that includes all of the key features of Facebook but is optimized OFFLiNE wEBfor speed. the service will initially be available through more than 50 mobileoperators in 45 countries and territories with zero data charges assessed tousers, enabling friends and families to stay in touch from virtually anywhere.http://0.facebook.comWWW.PSFK.COM 94
  • 95. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmiCRO-LOCAL COmmUNiTy NEwSSMSone Media is a start-up organization in India with the goal ofempowering rural villagers through the provision of community news via OFFLiNE wEBthe mobile phone. the service employs local reporters in each village whoboth register subscribers and gather relevant local news that is sent outat specified times each day. the updates can alert residents to importantdevelopments such as when water pumps are running or current crop pricingin near real-time. the service provides them with a reliable method for stayingaware of what is happening nearby and helping them live better lives.http://smsone.inWWW.PSFK.COM 95
  • 96. mOBiLEdiSTRiBUTEdwEALTH photo: catalina kulczar-marin ©2010
  • 97. PSFK presents mOBiLE prepared forFUTURE OF HEALTH diSTRiBUTEd wEALTH Co n s u lti n gsuMMARyIn an effort to facilitate reliable and easyperson-to-person and person-to-institutionfund transfer, platforms are being created thatprovide a virtual infrastructure for managingfinances and verifying currency transfersfrom a mobile phone. these mobile networksensure anytime access to funds and provideentrepreneurial individuals with the means toaccept and make payments.iMPliCAtions• Phone as Id tExt to sEnD AnD RECEiVE PAyMEnt PhysiCAl giFting ViA tExt MEssAgE EMPloying loCAls to hElP REBuilD financial services are addressing security and identity concerns on mobile devices, making it possible for health services to use the mobile number as a means of id.• Streamlined Care patients can streamline the transaction process required to receive healthcare with mobile payments, removing one more potentially critical inconvenience from an already difficult process.• economic development Services that allow for immediate payment for small services empower wealth generation and the development of community economies. MoBilE PlAtFoRM REPlACEs signAtuRE tRAnsFERRing MonEy thRough A MoBilE PERFoRMing tAsks ViA sMs to EARn MonEy With FACE PhonE “Mobile banking innovation is taking place Mobile networks are already changing the ways that in parts of Africa. These are life-changing people now communicate. How can the ability to improvements for the majority. Our future move money quickly in a targeted and transparent economies are going to be built upon their way affect delivery of services and complex systems? financial participation.” Chris Harrison Business Expert Young & Rubicam AfricaWWW.PSFK.COM 97
  • 98. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gTExT TO SENd ANd RECEivE PAymENTVenmo is a service that enables trusted networks of friends to trade payment mOBiLEthrough text-messaging. through SMS-enabled payments, Venmo looks toreduce the inconvenience of everyday hassles like trips to atMs, splitting bills, diSTRiBUTEd wEALTHand lengthy check cashing processes.http://venmo.comWWW.PSFK.COM 98
  • 99. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPHySiCAL GiFTiNG viA TExT mESSAGEGiiv is a service with financial backing from Google Ceo eric Schmidt; the mOBiLEservice aims to change the way people exchange physical presents throughinstant, mobile-to-mobile giving. Users can text each other redeemable gift diSTRiBUTEd wEALTHvouchers to be used at major retailers such as amazon, Macy’s, and KrispyKreme.http://www.giiv.comWWW.PSFK.COM 99
  • 100. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gEmPLOyiNG LOCALS TO HELP REBUiLdBuilt by Greg elliott and aaron Zinman at the MIt Media Lab, Konbit is a mOBiLEservice that helps communities rebuild themselves after a crisis by indexingthe skill sets of locals. Most recently used in Haiti after the 2010 earthquake, diSTRiBUTEd wEALTHthe service allows NGos to find and deploy registered experts where needed.residents can make free calls into the service and record their message,noting their expertise. the messages are translated through crowdsourcedvolunteers and partner organizations for use by workers on the ground inaffected areas, instantly connecting a skilled workforce to those in need. 100
  • 101. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gmOBiLE PLATFORm REPLACES SiGNATUREwiTH FACE mOBiLEFaceCash is a mobile payment app developed by thinkLink that uses anindividual’s face as a security token in place of a receipt signature. the service diSTRiBUTEdcan be used to pay for items such as food and clothing at the point of salewith a smartphone instead of a plastic card. Users deposit money into theirFaceCash accounts and can withdraw money at any time. the system also wEALTHallows users to store the account numbers of all of their store loyalty cards inone location.http://www.thinklink.comWWW.PSFK.COM 101
  • 102. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gTRANSFERRiNG mONEy THROUGH A mOBiLEPHONE mOBiLEM-peSa is a Safaricom service developed in partnership with Vodaphone thatallows Kenyans to transfer money using a mobile phone. the mobile banking diSTRiBUTEd wEALTHservice can be installed on any handset with a SIM card and is available to anySafaricom subscriber, regardless of whether or not they have a bank account.Users simply register and make an initial deposit with an M-peSa agent andthen are free to perform transactions by text messaging. 102
  • 103. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPERFORmiNG TASKS viA SmS TO EARN mONEytxteagle is a service that enables mobile phone subscribers to earn money mOBiLEor additional airtime by completing simple micro-tasks such as basictranslation services for large corporate clients. the platform was originally diSTRiBUTEd wEALTHconceived as a mechanism to compensate rural Kenyan nurses, but is nowon track to become one of africa’s largest employers. partnerships withregional banks have led to the development of new payment and savingsinstruments, providing an opportunity for the banking industry to connectwith populations that historically have no access to banks.http://www.txteagle.comWWW.PSFK.COM 103
  • 104. OFF THEGRid ENERGy photo: catalina kulczar-marin ©2010
  • 105. PSFK presents OFF THE prepared forFUTURE OF HEALTH GRid ENERGy Co n s u lti n gsuMMARythe development of human scaletechnologies that can to tap into and harnessalternative sources of energy is yielding newsolutions for powering peoples lives off thegrid. Without requiring a costly infrastructureto deliver energy, these innovations addressthe need for access to basic services,providing a level of autonomy, sustainabilityand comfort that can be readily deployed invirtually any situation.iMPliCAtions BikE PoWERED PhonE ChARgER Cooking stoVE stoREs ExCEss EnERgy solAR REFRigERAtion FoR VACCinEs• Reducing Power load FoR ChARging Self-generated power ensures communication lines remain open regardless of time of day or conditions, providing reliable connections for electronics.• Capturing energy exhaust Innovative design can work to capture energy from existing activities that would otherwise go to waste.• self-sustaining individuals by generating their own sources of energy, users can alleviate some of the concerns around the reliability of utilities.• energy Commodities By harnessing energy from existing suBsCRiPtion MoDEl FoR suPPlying hoME soCCER BAll gEnERAtEs AnD stoREs loW-Cost solAR ConCEntRAtoR activities and storing it, communities can EnERgy ElECtRiCity harvest energy to resell. “Electricity begets better health. It eliminates There is already a drive to develop large-scale kerosene fumes, enables doctors to deliver babies alternative energy systems. How do we take that in environments with proper lighting, and powers same sustainable model and apply it on an individual refrigeration to store vaccines. The grid is expensive, scale to create solutions that leave a smaller so the only solutions that are both practical and are footprint and require no additional infrastructure? cost-effective are off-grid.” Heather Fleming Design Expert, Catapult DesignWWW.PSFK.COM 105
  • 106. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gsuMMARyiMPliCAtions• • • BikE PoWERED PhonE ChARgER APP tRAnsFoRMs iPhonE into CREDit stoRE-FREE shoPPing ViA tExt CARD MAChinE EntiRE WoRlD As DisPlAy in-APP PuRChAsing FoR AugMEntED MoBilE CouPons oFFER oPPoRtunity FoR REAlity ContEnt REtAilERs to REWARD shoPPERsWWW.PSFK.COM 106
  • 107. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gBiKE POwEREd PHONE CHARGERthe Nokia Bicycle Charger Kit can be attached to any bicycle to power up OFF THEdevices from the pedaling motion of the bike’s rider. the electricity generatoris powered by the front bicycle wheel as a rider pedals and transferselectricity to a charger attached to the handlebar, which plugs into a phone. GRid ENERGya 10-minute journey at six miles per hour produces around 28 minutes of talktime or 37 hours of standby time. 107
  • 108. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCOOKiNG STOvE STORES ExCESS ENERGy FORCHARGiNG OFF THEthe BioLite portable cooking stove is a working prototype that is designed torevolutionize cooking for the nearly 3 billion people who cook with wood orother solid fuels. as the fuel burns, a fraction of the thermal energy produced GRid ENERGyis harvested, converted to electricity, and used to power a small fan thataids combustion efficiency. excess electricity is made available to users forcharging small electronic devices such as cell phones and LeD lights. 108
  • 109. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSOLAR REFRiGERATiON FOR vACCiNESthe appropriate technology Collaborative, in partnership with engineering OFF THEstudents and professors at Michigan State University, has developed arefrigeration technology that requires no moving parts and receives its powerfrom solar energy. the Solar Vaccine refrigerator uses the heat from the sun GRid ENERGyto create condensation within the unit, which in turn creates a cooling effect.the design is easy to maintain, uses basic materials and can be assembled inthe country or region where it is to be used.http://apptechdesign.orgWWW.PSFK.COM 109
  • 110. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSUBSCRiPTiON mOdEL FOR SUPPLyiNG HOmEENERGy OFF THECreated by a team from MIt and Harvard, egg energy uses a subscriptionmodel approach to supplying energy to populations in developing countries.For a $27 first-year subscription, customers will get their home wired for GRid ENERGyelectricity and receive a fully-charged, relatively compact battery. this powersupply can be swapped out for a fresh one whenever necessary at a cost of40 cents, bringing an estimated savings of $31 per year to average homes.http://egg-energy.comWWW.PSFK.COM 110
  • 111. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSOCCER BALL GENERATES ANd STORESELECTRiCiTy OFF THEthe soccket is a prototype soccer ball design that captures the energygenerated during game play using an inductive coil mechanism at its core.after playing with the ball, a child can return home and use the ball to power GRid ENERGyan LeD lamp or plug in batteries in need of a charge. Currently, 15 minutes ofplay can provide 3 hours of LeD light.http://www.soccket.comWWW.PSFK.COM 111
  • 112. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gLOw-COST SOLAR CONCENTRATORSolupower is a patent-pending solar concentrator designed by D-rev for OFF THEuse in the developing world, intended to provide electricity for cell phonechargers, batteries, or other devices. Costing $50, the modular system canbe tailored for various end-uses and multiple units can be linked together to GRid ENERGycreate a larger generation array. 112
  • 113. HACKiNGHEALTHCARE photo: catalina kulczar-marin ©2010
  • 114. PSFK presents HACKiNG prepared forFUTURE OF HEALTH HEALTHCARE Co n s u lti n gsuMMARyIn an effort to develop viable, low-cost,widely-available solutions for a number ofpressing healthcare concerns, a growingcommunity of users is taking a DIY approachto bottom-up innovation. these oftencollaborative efforts focus on creating opensource designs and releasing them intothe public sphere for further evolution andproduction from anywhere.iMPliCAtions• distributed Knowledge EMPoWERing PARAlysis ViCtiMs thRough CollABoRAtiVE PRojECt DEsigns loW- Diy CoMMunity FoR BiologiCAl EnginEERs Immediate challenges can be shared CREAtiVE tEChnology Cost PRosthEtiCs within the community, allowing users to participate and volunteer solutions.• Creating Connections Fostering the development of skills required to build custom healthcare tools yields long term benefits over monetary contributions.• already-available Parts Users can create products based on equipment and parts they have in their possession, cutting costs and development time.• good enough treatments Developing low-cost solutions for augmenting lost body functions can toWARDs An oPEn souRCE BuilDing OPEN SOURCE TECHNOLOGy COmmUNiTy FOR WEB CoMMunity PRoViDEs ACCEss to provide good enough care to bring back systEM HOBByiSTS CREAting unMAnnED AERiAl VEhiClEs a significant quality of life without high financial costs. “We need to train local people to build and “Assistive tech is by its nature often highly assemble tools on site. Small industries customized, but the dual developments could be assembling, programming and of open hardware and mass customized troubleshooting their own technological production promise to make the delivery solutions to immediate humanitarian, social of healthcare much cheaper and more and environmental challenges.” accessible.” Benedetta Piantella Jon Kuniholm Humanitarian Designer Founder, Open Prosthetics Project GRND LabWWW.PSFK.COM 114
  • 115. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gEmPOwERiNG PARALySiS viCTimS THROUGHCREATivE TECHNOLOGy HACKiNGthe eyeWriter project is an ongoing research effort to empower peoplewho are suffering from amyotrophic Lateral Sclerosis (aLS) with creativetechnologies. the result of the venture is the development of a low-cost HEALTHCARE($200) eye-tracking apparatus and custom software, that allows artists withparalysis resulting from the condition to draw on a screen using only theireyes. Comparable technologies come at a minimum cost of $20,000.http://www.eyewriter.orgWWW.PSFK.COM 115
  • 116. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gCOLLABORATivE PROjECT dESiGNS LOw-COSTPROSTHETiCS HACKiNGthe open prosthetics project is an open source collaboration betweenusers, designers and funders with the goal of producing useful innovationsin the field of prosthetics. the project seeks to empower and freely share HEALTHCAREprosthetics designs in the public sphere for improvement and potentialproduction. With wider access to 3D printing technology and a greatervariety of materials available in the manufacturing process, there is thepotential to fabricate functional, low-cost prosthetics and replacement partsfrom anywhere in the world.http://openprosthetics.orgWWW.PSFK.COM 116
  • 117. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gdiy COmmUNiTy FOR BiOLOGiCAL ENGiNEERSDIYbio is an organization with the aim of making biology an accessible HACKiNGpursuit for citizen scientists, amateur biologists, and DIY biological engineerswho value openness and safety. their site provides amateurs with the toolsto enhance their knowledge and skillset, as well as access to a community HEALTHCAREof experts. DIYbio also has set out to develop a code of ethics, responsibleoversight and leadership on issues that are unique to doing performingbiological experimentation outside of traditional professional settings.http://diybio.orgWWW.PSFK.COM 117
  • 118. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPROjECT CREATES mOdULAR BUiLdiNG SySTEmthe openStructures project is developing a modular construction model HACKiNGbased off of a shared geometrical grid, creating a collaborative frameworkthat encourages the community to contribute parts, components andstructures. the goal is to initiate a universal standard that allows the widest HEALTHCARErange of people – from craftsmen to multinationals – to design, build andexchange the broadest range of modular components. the end result is amore flexible and scalable built environment, built on the proposition that anitem created should be easily disassembled and reassembled.http://www.openstructures.netWWW.PSFK.COM 118
  • 119. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gOPEN SOURCE TECHNOLOGy COmmUNiTy FORHOBByiSTS HACKiNGHumane Informatics of California has released both open source softwareand hardware designs that provide instructions on how to build an e-readerfor $20. Users simply attach a pC keyboard and monitor to the device to HEALTHCAREcreate the e-reader. the Humane reader can provide users who have noother internet access with content from libraries or Wikipedia, and is availableto NGos, non-profits, educators and other aid agencies.http://humaneinfo.comWWW.PSFK.COM 119
  • 120. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gwEB COmmUNiTy PROvidES ACCESS TOCREATiNG UNmANNEd AERiAL vEHiCLES HACKiNGDIYDrones is a web resource that provides users with information on howto source and build sophisticated technology cheaply and easily. the siteprovides instructions on building autonomous aircraft, or “drones,” as well HEALTHCAREas a community to link members together to share knowledge and answerquestions.http://diydrones.comWWW.PSFK.COM 120
  • 121. BiO-mEdiCALPRiNTiNG photo: catalina kulczar-marin ©2010
  • 122. prepared forPSFK presentsFUTURE OF HEALTH BiO-mEdiCAL PRiNTiNG Co n s u lti n gsuMMARyBuilding on advances in physical and 3Dprinting technologies, artificial constructionsof biomedical materials are becoming areality. Developments that allow for rapidprinting of medicines, artificial prosthetics,and even human tissue, point towards futureaccess to medical support anywhere on-demand.iMPliCAtions• on-Demand allocate resources efficiently by providing 3D PRintER suCCEssFully CREAtEs huMAn Bio-PRintER sPRAys skin CElls onto PRinting MEDiCinE DiRECtly onto Pills supplies through an on-demand, and just- VEin WounDs in-time system.• Extended Reach with decentralized production of medical supplies, organizations can benefit from decreased time required to ship and distribute medical goods during emergencies and access to hard-to-reach geographical locations.• Closer to home off-location bio-printing systems can store medical specifications relevant to individuals, giving individuals closer access to their own care.• Personalized Printing allows for customized dosages and other BiosEnsoRs EMBEDDED in Clothing PRint youR MEAl With DigitAl sERViCE AlloWs usERs to DEsign AnD healthcare based on an individual’s needs. gAstRonoMy CREAtE thEiR oWn oBjECts “3D printing is being used to print hip implants Wider access to 3D printing technology and a in titanium using Direct Metal Laser Sintering greater variety of available materials has opened (DMLS). This offers the advantage of a custom up the means of production to anyone with a fit for the patient - the attachment to the leg viable design. As this technology becomes more bone is much better due to the printing of a sophisticated, what impacts can it have on people’s mesh, allowing the bone to grow into it.” lives when applied to healthcare? Peter Weijmarshausen 3D Printing Expert ShapewaysWWW.PSFK.COM 122
  • 123. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n g3d PRiNTER SUCCESSFULLy CREATESHUmAN vEiN BiO-mEdiCALthe organovo NovoGen printer is an emerging piece of technology in thearea of regenerative medicine that recently created the first “printed” humanvein, pointing to a future where individual organs could be printed on demand. PRiNTiNGthe printer is loaded with cartridges of “bio-ink,” a substance that acts asscaffolding for cells to retain their shape. a sophisticated computer is linked tothe printer which is pre-programmed with a 3D blueprint of whatever is beingmade. the computer instructs the printer to lay down two dimensional layersof bio-ink into cells that eventually form a physical body part.http://organovo.comWWW.PSFK.COM 123
  • 124. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gBiO-PRiNTER SPRAyS SKiN CELLS ONTOwOUNdS BiO-mEdiCALresearchers at Wake Forest University are developing a new bio-printer thatsprays skin cells onto the wounds of burn victims, promoting speedier andmore efficient recovery. a laser reads the depth and shape of the injury, and PRiNTiNGwith the help of a computer the device sprays a precise layer of skin cellsonto the wound. the process can heal infection-prone wounds in just threeweeks. 124
  • 125. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPRiNTiNG mEdiCiNE diRECTLy ONTO PiLLSa collaboration between the University of Leeds, Durham University and BiO-mEdiCALGlaxoSmithKline is looking at “printing” pills to order to create safer, faster-acting medicines. Drugs produced with this concept method would have theactive ingredient “printed” onto the pill’s surface; the resulting pill would no PRiNTiNGlonger need to be broken down by the digestive system before entering thebloodstream. the method makes it possible to print several drugs onto onepill, reducing the number of tablets swallowed by patients requiring multiplemedicines. 125
  • 126. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gBiOSENSORS EmBEddEd iN CLOTHiNGUS scientists have developed durable biosensors that can be printed directly BiO-mEdiCALonto clothing, allowing for continuous monitoring outside the walls of thehospital. these sensors detect physiological changes, improving uponexisting systems that currently track only blood pressure and heart rate. PRiNTiNGhttp://www.rsc.orgWWW.PSFK.COM 126
  • 127. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gPRiNT yOUR mEAL wiTH diGiTAL GASTRONOmyCornucopia is an MIt Fluid Interface Group concept design that stores users BiO-mEdiCALfavorite ingredients and food components and allows them to print foodusing ink jet-like nozzles. PRiNTiNG 127
  • 128. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gSERviCE ALLOwS USERS TO dESiGN ANdCREATE THEiR OwN OBjECTS BiO-mEdiCALShapeways is a website that allows people to create new objects through 3Dprinting. people can use the web software to develop designs in plastic andstainless steel. the Dutch company then prints the design and sends it in the PRiNTiNGmail.http://www.shapeways.comWWW.PSFK.COM 128
  • 129. CONCEPTS FORHEALTH photo: catalina kulczar-marin ©2010
  • 130. psFK presents Future oF heaLthintro to concepts ten Key chaLLenges uniceF Faces in the FieLD:PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness 1. Lack of access to relevant and actionable informationspace around the world. this document brings together both literal and lateral inspiration to provide 2. Difficulty in executing distance traininga framework within which businesses can begin to contemplate the issues facing UNICeF andcommunity health workers. these issues include limited resources, technological constraints, lack of 3. Limited ability to contact physicians and health workers when necessaryhealth education, and limited access to timely and relevant health and wellness information. 4. availability of dosage information for certain age groupsIn an effort to start this exciting conversation, pSFK challenged advertising and design agencies from 5. Lack of connection/communication between community health workersaround the world to react to the Future of Health report. they were tasked with developing concepts 6. Difficulty with accountability and identification of community healthcare workersin the form of products, services or communications that addressed one or more or the needs set forthby UNICeF and fit within a creative brief (shown below). the end result of this initial phase of ideation 7. Important need to continue to building trust and respect within communitiesis more than 40 innovative concepts that are detailed in the following pages. 8. Limited methods for scheduling visits and check-up reminders for patients 9. Identifying different needs that exist in different parts of the world, and adapting the use ofwhat are the chaLLenges that neeD to be oVercoMe? programs/technologies accordinglyCost and access to medical care remain problems of worldwide scope. they are particularly severe in 10. Difficulties in registering new birthsthe developing world, where an estimated one-million more health care workers are needed in africato meet the Millennium Development Goals. It is estimated that to meet health workforce needs usingthe model employed by american and european nations, africa would need to build 300 medicalschools with a total training cost of over $33 billion.even with this investment, it would take over 20 years just to catch up to current levels of healthcarethat exist within the most developed nations. While foreign and domestic investment in healthcarehas increased in many maligned nations, much of it has been earmarked for specific disease orientedprograms. the systems that support community healthcare workers, who function as the lynchpin ofthe health system in their respective communities, remain underfunded and ill-equipped to address toeven basic needs.WWW.PSFK.COM
  • 131. psFK presents Future oF heaLth Co n S u lt I n gwho are we heLping? what are the criteria For success?In areas of the world where a developed health care infrastructure and formally trained health workers the solutions that creative businesses arrive at must be scaleable, easily deployed, and able to function inare lacking, Community Health Workers (CHWs) play a valuable role in providing necessary services some of the most difficult operating environments in the world. Lack of access to education, connectivity,to the under-served and vulnerable populations. as local community members, these workers are power and many other basic infrastructure elements make importing technology difficult or impossible.uniquely positioned to understand the health needs and risks of those around them. But, theseindividuals often receive minimal training and little recognition for their work. user Centered designone of the main causes for high morality rates in the developing world is a severe shortage ofadequate facilities. Hospitals can be few and far between in some areas, requiring patients to travel • projects should be created with an eye towards the people who will be directly interfacing with thelong distances for treatment. even when hospitals are readily accessible, they often lack basic product or service - Community Health Workersinfrastructure such as running water, reliable electricity and proper sanitation. additionally, they don’t • Intuitive design strategies that require little prior knowledge on the part of users and only need basichave enough trained staff, medical supplies or up-to-date equipment, meaning the care is not of the training for deploymentsame standard expected elsewhere in the world.In light of the current situation, people living in these remote areas typically have to rely on the care open Sourceprovided by Community Health Workers (CHWs). CHWs are typically looked to for the provision of: • all platforms and processes should be open and publicly accessible * Health promotion * Disease prevention * Basic Diagnosis and Curative Care Sustainability * expert referrals • Solutions should be developed that consider sustainability beyond initial deployment * Monitoring of patients and Health Indicators • projects designed to thrive within existing local parameters - infrastructure, staffing, allocated resources Scalability • all solutions should be developed to easily scale based on need • projects should be designed to be flexible, allowing for modification, duplication and implementation across regionsWWW.PSFK.COM
  • 132. psFK presentsconcepts For heaLth Future oF heaLth1. beattie Mcguinness bungay 8. story worLDwiDe inForMation bLanKet For newborns baLLoons phones For phones2. wieDen + KenneDy new yorK inForMation printing centers encycLopDF born to teXt boDy Language wearabLe sensors chw raDio networK giVe city syMboL Langauge banDs baby bags3. ZeMoga aD & Design agencies to aDopt ViLLages Messages through the sKy – googLe earth heaLth coDes Dr. cube MeDicaL Diagnostic anD Data coLLection serVice 9. toKyo coyote teach-shirts MobiLe cLinic e-sos: coMMunications on eMergency situations augMenteD reaLity FieLD aiD ar training recycLeD ceLL phone initiatiVe charit-i, coLLaboratiVe change sMs MeDicine Database sticKybits iD baDge systeM4. cunning this is your coMMunity gLiF Qr coDe coMMunity connection carrier pigeon networK VisuaL Dosage instructions by LocaL artists 10. LorenZo Marini & associati pagers to streaMLine birth registration creating a coMMunity oF a coMMunity FacebooK as heaLthcare proViDer branD iDentity - Logo + concept eMpLoying a uniVersaL Language5. great worKs reaL LiFe ViDeo iDeas gps braceLet giVing LiFe to a portaL For eMotion anD reason teXt Message birth registration + creatiVe basKet portaL organiZing a transportation systeM how to share FeeLings with no web -6. night agency MaiLboX systeM/FrienDship post rFiDLiFebanD pubLication/newsLetter soLar heaLth station eVent coMMunity braceLet + caLenDar7. stuDio 1thousanD & FLaMingo internationaL suppLy as a serVice Metric 11. peopLe, iDeas & cuLture LiTTLE viLLAGE BOARd GAmE SmS BiRTH REGiSTRATiON NUTRiTiON ASSESSmENT APP HEALTH PALSWWW.PSFK.COM 132
  • 133. psFK presents Future oF heaLth Co n S u lt I n g inForMation bLanKet For newborns mateRIalS Created by: Beattie McGuinness Bungay team: Neil powell, peter rosch, Clayton a blanket that keeps newborns warm or cool depending on the Breathable & Moisture Wicking Fabric ruebensaal weather to provide immediate and lasting protection for the infant anti-Microbial Fabric reduces odor Causing Bacteria Contact: Clayton rubensaal, clayton.ruebensaal@ as it develops. as important, the blanket is imprinted with a very UV protection—Minimum UpF rating of 25 basic bible of information for mothers to reference as their little more information: one continues to grow. the Blanket features a code for scanning, so the ultimate light weight, next-to-skin base layer available. Suitable health workers can reference a database to quickly register the child, for both hot and cold conditions, the highly breathable and moisture and keep tabs on it as it develops. wicking fabric will help to keep you warm or cool depending on the environment. Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantlyrmation Blanket made with Zensah Fabric® reducing odors resulting from long term use.tkeeps newborns warm or cool dependingr, provides immediate and lasting protec- NAMEant as it develops. As importantly, the PH # DOB DR inted with a very basic bible of informa-rs to reference as their little one contin- he Blanket features a code for scanning, ers can reference a database quickly to ild, and keep tabs on it as it develops.s Breathable & Moisture Wicking Fabric WARNING Anti-Microbial Fabric Reduces Odor Causing Bacteria SIGNS! UV Protection—Minimum UPF Rating of 25 FEVER RASH The ultimate light weight, next-to-skin base layer available. DIARRHEA COLDS Suitable for both hot and cold conditions, the highly VOMITING EAR TROUBLE breathable and moisture wicking fabric will help to keep DEHYDRATION EYE DISCHARGE you warm or cool depending on the environment. CONSTIPATION POOR APPETITE Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly reducing odors resulting from long term use. WWW.PSFK.COM
  • 134. psFK presentswieden+kennedy new york Future oF heaLthencycLopDFa way to turn discarded mobile devices into text-based medical encyclopedias.Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GpS doctors and community health workers to create the most essential and meaningful health documentsdirections and play 3D games, just for starters. But while we continue to discard last year’s “outdated” for different parts of the world. We can pick 3 of the most common languages in a particular area,devices in favor of new ones with better cameras, faster processors or cooler apps, there is an and transcribe it for each one. this document can be loaded as a small pDF (or a simple text file forincredible amount of collective power in the devices left behind. the most basic devices) on as many devices as we can, turning each one of them into a community medical resource.Consider your old cell phones. even in places with limited or no access to actual cell phone service,these secondhand devices can serve as very simple offline computers with a basic display. Unwantedpalm pilots, old flip phones and even graphing calculators can fall into this category. How can we Implementing a simple and compelling program for original owners to donate their old mobile phoneprepare these devices for a second life in another part of the world? What’s the most effective use of or pDa should be the first step toward creating these empowered devices. Let’s build a simple onlinetheir 5Mb storage space? What can we show on a screen that’s 160x120 pixels? toolkit. Using their home computers, users can run a piece of software that will wipe their personalthis concept is called encyclopDF: a text-based medical encyclopedia file that can be loaded onto information from the phone (a very common practice), let them choose a region from those identifiedeven the lowest-fi devices. text-based files can include an incredible amount of information that as most in need, and load our health encyclopedia onto it.wouldn’t be possible to access with poor or no connectivity to online resources. Let’s work withWWW.PSFK.COM 134
  • 135. psFK presentswieden+kennedy new york e nCyCloPdF ContIn u e d Future oF heaLth Co n S u lt I n gafter that, the device is ready to be donated to UNICeF, and ready to start helping people. perhaps Created by: W+KNYeven schools and companies can support phone drives to kick off an initial large-scale collection. team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel, Laurie Jazemsky, Darren philip, Nate Coonrod, Sara KastnerMobile devices have proven themselves capable of reaching millions of people in one way or another. Contact: erik.hanson@wk.comLet’s make the best use of the technology we have, and find a cheap and easy way to get life-saving more information: www.wk.cominformation to those in need.related Future of Health trends: offline Web, Handheld Hospital, DIY Checkup.WWW.PSFK.COM 135
  • 136. psFK presentswieden+kennedy new york Future oF heaLthboDy LanguageCombining wearable sensors with your mobile device to create a real conversation between you andyour bodyWe’re always told to listen to our bodies; pay careful attention to what your body needs and let your Imagine you’re a smoker, and you’ve just quit. right around happy hour on Friday night, you get aintuition guide you toward a healthier you. However, sometimes it’s hard to know what exactly our message from your lungs saying: “Don’t even think about smoking. Look, I’m already getting pinker!bodies are telling us without a doctor there to help us translate. How can we encourage our bodies plus, you’ve increased your estimated life span by 3 days.” Here, the app knows that you’re trying toto really talk to us in terms we understand? What if our bodies were just other members of our social quit smoking, how long it’s been since you logged your last cigarette, and how much healthier you’venetwork? grown since you stopped.this concept is called Body Language – a dynamic system combining wearable body sensors, a mobile the system could also respond to data from your social networks. For example, after observingphone app and a simple messaging system that facilitates an honest and informed dialogue between several foursquare check-ins the previous evening, you might get a text from your liver saying “Dude,you and your body, giving you advice about what it needs and what to do. I looked at foursquare... uhh, long night. Have a couple of bananas today and get lots of water.” reply back with the number of drinks you had last night, and the system will log them accordingly, remindingWe’ve seen a host of mobile apps that help us count calories, get medical advice, even quit smoking. you to go a little easier next weekend.We’ve also seen the world of wearable sensors flourish with personal pedometers and heart monitors.While these devices can be a great way to get just the facts, we’d probably be even more willing to By leveraging social media and using it in concert with the system, we can create a host oflisten to them if they had a real voice. recommendations. exercise advice, custom food recommendations, reminders about medications andWWW.PSFK.COM 136
  • 137. psFK presentswieden+kennedy new york Future oF heaLth Co n S u lt I n gtrips to the doctor, sleep advice, and goal tracking are all possibilities. By choosing the right voice for Created by: W+KNYyou, the tone of these messages could use the, erm, language most like that of one of your friends. team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel, Laurie Jazemsky, Darren philip, Nate Coonrod, Sara KastnerHealthy living is not something an app can magically solve for you. It needs to be a daily practice. Contact: erik.hanson@wk.comBut we can help bridge the gap between data gathering and behavioral changes by empowering our more information: www.wk.combodies to talk to us, and maybe even make healthy decisions a little bit of fun.related Future of Health trends: DIY Check Up, picturing our Health, Wellness tracking.WWW.PSFK.COM 137
  • 138. psFK presentswieden+kennedy new york Future oF heaLthgiVe cityUsing the power of social gaming to make giving more interesting & fun.It’s no secret that social online games have become an important and enduring part of our online buy virtual things for virtual people to make money to buy more virtual things. So it doesn’t require alives – from the classics like World of Warcraft (where, according to Institute for the Future’s Jane behavioral shift to just make it real and make it matter.McGonigal, gamers have spent a collective 5.9 million years playing) to the more recent mainstream Multiple levels of detail on the Give City world map will reveal different levels of specific need as yougames like Farmville and Social City. But for all the time and attention we give to the problems within zoom in closer and closer. Updates from community health workers on specific needs for supplies,these virtual worlds, we haven’t even scratched the surface for ways to harness this collective energy devices and vaccinations can put these location-specific needs on the map. It can also help tell thefor good in the real world. Social gaming represents an entirely new paradigm for giving. real stories of the history of each village, current events, the number of people suffering from differentLet’s create an entertaining online environment that provides you and your social network with a diseases, access to drinking water, etc. putting this kind of education into a pastime can be a simplefriendly, competitive playing field for solving real problems, donating and doing good in very specific way to get the most important messages across.ways.Give City is a social online “game” that visualizes contributions to real communities with real needson a world map that can then be shared and compared with friends. It’s already a model that millionsof people are familiar with in games such as Social City, where people save their virtual money toWWW.PSFK.COM 138
  • 139. psFK presents y ContIn u e dwieden+kennedy new york gIve CIt Future oF heaLth Co n S u lt I n gYour donations become status updates with a link, providing your friends with a way to support and Created by: W+KNY“compete” as well. Networks of friends can engage in healthy competition, encouraging one another team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel,to give more while spreading awareness with each donation. You can also raise more donating dollars Laurie Jazemsky, Darren philip, Nate Coonrod, Sara Kastnerby interacting with participating brands: watch ads, rate videos, create content and earn donation Contact: erik.hanson@wk.comcredits to spend where you’d like. more information: www.wk.comas a modern culture, we spend countless hours online in a perpetual and indirect state of connection.We read status updates, we create public/private messages and we send IMs. We raise cartoon crops,exchange gifts and share pictures. Being a part of these networks is a powerful thing, and there’sno question about it. Let’s create ways to leverage this power for a charitable cause, and build aninterface that makes a real connection and a real impact.related Future of Health trends: Gaming for Health, Mobile Distributed Wealth.WWW.PSFK.COM 139
  • 140. psFK presents Future oF heaLthgoogLe earth heaLth coDesMessages Through The Skythe inhabitants of some of the poorest, most remote areas of the world the image code can contain vital information about a village, such as theoften find difficulty communicating desperate situations and urgent needs, number of births and deaths, or report urgent needs, like a person in aespecially those concerning health. Google earth outreach is a solution that critical state of illness, or an epidemic.delivers vital information to non-profits and public health officials to better the code format uses simple colors or shapes that require little training orassist in addressing this issue. the help of a basic manual, and must meet a minimum size requirement inGoogle earth outreach employs satellites to read simple graphic images order to be properly read by the satellite. another way to maximize codedrawn on the ground. Image recognition software to scans the pictures for functionality is to keep the code in a consistent location; if the satellite learnsthe codes, detects the location, and extracts information from the image. its location, the code can be scanned more often and at a higher resolution. In emergency situations, the coded image can also be read from long distances using binoculars or from planes to ensure the fastest response possible.
  • 141. psFK presents e aRtH He altH CodeS ContIn u e d goog le Future oF heaLth Co n S u lt I n g2D barcodes hold additional promise in communicating more complex Created by: Zemoga Inc. New York City & Bogotá, Co.messages. In order to generate the barcodes, a small and easy-to-use team: Fabián Garzón, Innovation Director.codifier that converts text into coded images should be distributed to local David Méndez, Ia Designer.residents. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. more information: www.zemoga.comWWW.PSFK.COM 141
  • 142. psFK presents Future oF heaLthDr. cube - basic MeDicaL Diagnostic anDData coLLection DeViceDr. Cube is a single-button device that collects the information that doctors the Dr. Cube device can be operated by almost anyone, and willneed from a basic diagnostic test. automatically send alerts to medical professionals whenever captured metrics exceed the norm. the cube will also send an alert via SMS about thethe cube-shaped device will have several tools, one on each side of the condition including the position, identification, and medical history of thecube, similar to an otoscope, an ophthalmoscope, laryngeal mirrors, an patient, as well as suggest some minor emergency treatments.esthetoscope, a thermometer, and more, to run basic diagnostic tests. thetools will all be connected to an internal camera and microphone that will In order to ensure the safety and the accuracy of the data therein, the onlyrecord and take pictures whenever a test is performed. Instructions on how way to obtain information from the cube is by plugging the device into ato use the device and a system to record the personal data of the patient computer via USB or access it via bluetooth with a mobile device.gender, age, name, and fingerprint will be presented on one of the side ofthe device. the fingerprint will be used as a form of identification for futuretests on the same patient.
  • 143. psFK presentsb e ContIn u e d dR . Cu Future oF heaLth Co n S u lt I n gHealthcare providers and/or doctors must have a mobile device with a pre- Created by: Zemoga Inc. New York City & Bogotá, Co.installed program to access the data stored in the Dr. Cube device, transfer team: Fabián Garzón, Innovation Director.the information, analyze it to make a faster diagnosis, and recommend David Méndez, Ia Designer.more specific treatments. this data could also be stored in the cloud to Jorge echeverry, Designer.get metrics and statistics about the general health landscape in remote Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.comcommunities. more information: www.zemoga.comWWW.PSFK.COM 143
  • 144. psFK presents Future oF heaLthteach-shirtsteach-Shirts are designed to spread basic but important knowledge about before drinking it, the importance of washing one’s hands before eating orhealthy living virally through local communities. It encourages community preparing meals, the basics of water management, and other basic hygienemembers to make small changes in their everyday lives that could have a practices.huge impact on their health and living conditions. In case of natural disasters, the donated clothing may be printed withthe concept rose from the idea of creating different sets of screen-printed specific messages depending on the type of crisis, including safetyt-shirts containing educational messages for distribution in remote areas, or procedures for different scenarios, dealing with another earthquake orareas that have been threatened by a natural disaster. aftershock, tips for communicating in an emergency, how to transform the t-shirt into a variety of first aid accessories, how to perform Cpr, and more.the printed information must be presented in a simple and visual way(infographics, diagrams, etc.) that can be universally understood regardless the teach-Shirt initiative can be supported by a number of different retailof age, language, and level of education. strategies. For instance, for every t-shirt that is sold commercially, another can be donated to someone living in a remote village.the content of the shirts may include information such as how to boil water
  • 145. psFK presents te aCH -SHIRtS ContIn u e d Future oF heaLth Co n S u lt I n ga sponsored design contest can be marketed to either artists in advanced Created by: Zemoga Inc. New York City & Bogotá, Co.nations or artists in the developing world, where the winning design or team: Fabián Garzón, Innovation Director.designs conveying an educational message are mass-produced and David Méndez, Ia Designer.distributed to communities in need. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. more information: www.zemoga.comWWW.PSFK.COM 145
  • 146. psFK presents Future oF heaLthe-sos: coMMunications on eMergencysituationsemergency situations such as natural disasters or acts of terrorism down, but can be restarted at any time. By then, a message containing thejeopardize even the most sophisticated communications infrastructures. user’s basic information (name, age, gender, a unique ID assigned by theand while solutions do exist to maintain communication during dire application, blood type, medications, and any other data previously stored insituations, the information doesn’t always reach every person, or isn’t very the application), the user’s physical condition, which has been selected fromeasy to understand. Usually, networks are clogged by people panicking over a number of predefined options, and the user’s mobility conditions, alsothe condition of their loved ones, or people seeking immediate help. We selected from a number of predefined options, has been sent and stored inwant to create an efficient way to coordinate messages between friends, a central system. the idea is that important information is delivered in thefamilies, and rescue teams that involves a mobile application that manages smallest possible way, using the least amount of energy, and transmittingpower consumption to extend battery life of the mobile device as much as the least amount of data through the network.possible, while keeping interested parties informed of the user’s condition. Upon sending his or her emergency status, the user will receive anGpS functionality will automatically run upon startup, capturing the location automated confirmation that the message has reached the central system.of the phone and its user, and storing it in a digital database. In order to the program will also relay additional statistics about the emergency arearegulate energy consumption, the GpS feature will automatically shut itself
  • 147. psFK presents e-SoS ContIn u e d Future oF heaLth Co n S u lt I n gwhich can be accessed by other users via web, such as the victim’s family or Created by: Zemoga Inc. New York City & Bogotá, organizations. team: Fabián Garzón, Innovation Director. David Méndez, Ia Designer.rescue teams can also contact the users through the application with Jorge echeverry, Designer.information about emergency procedures, meeting points, and rescue Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.comstatus. Ultimately, such an application will be installed on every mobile more information: www.zemoga.comphone by default in the future. the implementation of this program hasthe potential to greatly minimize the effects of an emergency situation andimprove the efficiency of our response and rescue efforts throughout theworld.WWW.PSFK.COM 147
  • 148. psFK presents Future oF heaLthar trainingaugmented reality’s most revolutionary applications have resulted from When the HCp selects one of the procedures the first screen will showadvances in mobile technology, which can point to potential benefits for where the tracking patterns must be located on the body of the patient.the healthcare industry. Doctors and other healthcare providers simply once the patterns are applied, the training simulation can start. the trainingdownload and install software to their smartphones that render printed program will display an animated simulation in 3D, showing exactly how,trackers, or coded digital patterns. when, and where the different maneuvers must be executed. the user can change the point of view of the simulation by moving the mobileaugmented reality is especially useful in medical training. For instance, a device, move forwards or backwards through the animation, as well as viewhealthcare provider (HCp) can download a program or application to his or additional notes during specific points of the procedure.her phone, which presents a basic menu of medical procedures for them tochoose from. the HCp can also use the tracking patterns to record him or herself completing the training. Later, the user can compare his or her individual execution against the animated simulation and detect possible mistakes to be corrected.
  • 149. psFK presents aR tR aInIng ContIn u e d Future oF heaLth Co n S u lt I n gtaking it a step further, augmented reality can layer the recorded training Created by: Zemoga Inc. New York City & Bogotá, Co.over the simulation, and can be hidden or shown at any time to facilitate the team: Fabián Garzón, Innovation Director.comparison. David Méndez, Ia Designer. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. more information: www.zemoga.comWWW.PSFK.COM 149
  • 150. psFK presents Future oF heaLthcharit-i, coLLaboratiVe changeCharit-i is a social network and site where people from all over the world supplies to building low-income housing, Charit-i uses a fairly new conceptcan collaboratively fund projects that benefit remote or underprivileged called “crowdfunding” to bring out the best in all of us and leveragecommunities. technology to bring about real change.the residents of these areas can use mobile phones to text requests thatare then posted to Charit-i using a web-based application. Donors on thesite can contribute varying amounts of money to each cause, earning socialcredits and potentially prizes from the petitioners.the website also enables donors to spread the word and solicit extrasupport from friends on other social media platforms, like Facebook andtwitter.From planting new crops to fixing wells, gathering much-needed medical
  • 151. psFK presents I , Coll aboR atIve CHang e ContIn u e d CHaRIt- Future oF heaLth Co n S u lt I n g Created by: Zemoga Inc. New York City & Bogotá, Co. team: Daniel V. Licht, principal, Creative. Fabián Garzón, Innovation Director. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. more information: www.zemoga.comWWW.PSFK.COM 151
  • 152. psFK presents Future oF heaLthgLiFGLIF is a Clinical Decision Support System (CDSS) designed to assist and a list of suggested responses. Suggestions take into consideration suchcommunity health workers with medical decisions. It would function factors as the location of the sender. a response is chosen, sequenced,similarly to the SMS question-answering service ChaCha. By capturing data sent, and again decoded by the community health worker using theexhaust, it may also help epidemiologists identify and contain outbreaks in pictographic key.the developing world. the pictographic key includes a diagram of a human body, as wellIn order to circumvent language barriers and illiteracy, GLIF uses a system as pictograms of the most common symptoms, treatments, unitsof pictorial and numeric communication. Basic information about patient of measurement, and medications. the key is designed to be easilyand symptoms (“male / age 3 / yes fever / 72 w / yes nailbed pallor / transferable and reproducible. For example, it may be painted in freehandquestion treat for malaria / question which medication / question what onto a wall of a building and still remain usable.dosage / question how long”) is converted into hexadecimal sequence bya community health worker using a pictographic key, then automaticallydecoded on the receiving end. the receiver is presented with the questionWWW.PSFK.COM 152
  • 153. psFK presents g lIF ContIn u e d Future oF heaLth Co n S u lt I n gGLIF is not designed to replace the community health worker at the point Created by: Cunning Communications, New York, New Yorkof care, but rather to supplement her first hand observation and knowledge team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and ana Maria trianawith the power of the Internet. Contact: peter pawlick, more information: | 212 219 1050a secondary benefit of GLIF is that time and location-based data collectionmay be used to indentify and contain disease outbreaks and to betterallocate medical resources. See Google Flu for example.WWW.PSFK.COM 153
  • 154. psFK presents Future oF heaLthcarrier pigeon networKCommunication issues constitute 50% of UnICeF’s 10 Challenges. Improve a pleasant side effect of using pigeons for information relay is that pigeoncommunication and the other challenges will be easier to overcome. waste makes excellent fertilizer. It rates higher than other fowl at 4.2% nitrogen, 3% phosphorous, and 1.4% potassium.therefore, we develop a network of carrier pigeons to carry information,data and medicine across developing nations.pigeons are a fast, cheap, and sustainable way of transmitting informationand small payloads over long distances.In 2009, a race was held in Durban, South africa, between a carrier pigeonand an aDSL line to see which would transmit 4GB of data faster. thepigeon won.WWW.PSFK.COM 154
  • 155. psFK presents R PIg eon net woRK ContIn u e d CaRRIe Future oF heaLth Co n S u lt I n gProof of Concept:Carrier pigeons were used in the eastern Indian state of orissa until recentlyto transmit daily communications between police stations. orissa has about400 police stations covering thousands of kilometers of remote territory.Carrier pigeons were also used en masse by the roman empire, soldiers inthe american Civil war, and by the French in World War I, who used 30,000of them.Sources:In South africa, carrier pigeon faster than broadband. ZDNet. Septermber 10,2009. hallowed history of the carrier pigeon. NYtimes. January 30, 2004. pigeons Lose out to email. BBC. March 26, 2002. by: Cunning Communications, New York, New Yorkteam: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and anaMaria trianaContact: peter pawlick, peterp@cunning.commore information: | 212 219 1050WWW.PSFK.COM 155
  • 156. psFK presents Future oF heaLthVisuaL Dosage instructions by LocaLartistsrecruit local artists to design drug packaging using pictograms to illustrate background:instructions and dosage information. “Use of a pictorial medication labeling system to improve comprehensionresearch conducted in Kutch, India, between 2007 and 2008 suggests that of drug information and adherence to drug regimen: a randomized trialvisual dosage instructions may improve instruction comprehension and among pregnant women in a rural maternal and child health clinic inadherence among patients with low literacy. Moreover, locally-developed Kutch, India.” anjali Dotson, april, 28, 2009. proved more effective than standardized, non-local visual Created by: Cunning Communications, New York, New Yorkvocabulary. team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, anda campaign to create distinct visual drug packaging for local communities ana Maria trianacould follow the model of the Federal art project (Fap), the visual arts arm of Contact: peter pawlick, peterp@cunning.comthe Great Depression-era Work progress administration. the Fap hired over more information: | 212 219 10505,000 artists to create posters, murals and paintings. the program providedfunding for over 200,000 separate works of art created between 1935 and1943.WWW.PSFK.COM 156
  • 157. psFK presents Future oF heaLth Co n S u lt I n guse pagers to streaMLine birth registrationproblem: Using button functions (click once for “yes”, twice for “no”), they can communicate with the hospital to set an ideal time. this will also function as a tool to specifically calculate annual birthrate byWomen are not registering their babies due to the tedious process of traveling long distances to wait line for an appointment, only to receive a date to return again with their husband and baby for theofficial registration. as an added incentive, mothers will be offered travel compensation and a baby care package upon arrival at the hospital.Solution:Distribute pagers and pictorial guidebooks that can be passed between expectant mothers inrural communities. the pictorial guidebook will explain why it is beneficial to register their baby. Created by: Cunning Communications, New York, New YorkImmediately after the baby is born, the pager button is pressed, and the nearest hospital will be alerted team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and ana Maria trianato the exact time/date/location of a new baby (most important elements in a birth certificate). In Contact: peter pawlick, peterp@cunning.comreturn, the hospital will send back an appointment/registration time. more information: | 212 219 1050WWW.PSFK.COM 157
  • 158. psFK presents Future oF heaLthFacebooK as heaLthcare proViDerUse Facebook Zero as a platform to incorporate social utility that connects on top of the key features offered by the site, it could also connect peoplepeople with health care news and crucial health information. with health care providers. It could also allow people to know about relevant health and immunization campaigns and health-related events happening inFacebook recently launched an update called 0.facebook (Facebook Zero), the community.a new mobile version of the site that enables free access to Facebook, evenin countries where access would require data charges. isan imageless version of the site that would allow users to connect to not Created by: Cunning Communications, New York, New Yorkonly Facebook users from around the globe, but also give people access to team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, andhealth care information. ana Maria triana Contact: peter pawlick, more information: | 212 219 1050WWW.PSFK.COM 158
  • 159. psFK presents Future oF heaLth Co n S u lt I n g“gps braceLet”improves communication between doctors and patientsIn developing countries, a lack of infrastructure makes communication after receiving treatment and a bracelet, the patient travels back to hisbetween doctors and patients difficult if not near impossible. patients or her town. In the case of a medical emergency, he/she can press theoften have no way to travel the great distances separating them from the button on the bracelet. the signal will be transmitted to a UNICeF hotline,clinics. and doctors have no way of contacting patients to send check-up where the patient’s location can be tracked and sent to the local clinic orreminders and medicine. community health worker via cell phone or SMS. the bracelet’s green light turns on, notifying the patient that help is on the way. the response time willIn developed countries, GpS bracelets are currently being used by some differ from region to region.parents to track the location of their small children. UNICeF can apply thissame technology to bridge the communication gap between doctorsand patients in poorer nations.a simplified version of the GpS bracelet can be manufactured and given topatients visiting health clinics. each bracelet can include a button and twolights: one red, one green.WWW.PSFK.COM
  • 160. g PS b R aCe let ContIn u e dIn addition, the UNICeF hotline can use the same GpS bracelet to Created by: Great Works, New York, USaremind patients of their upcoming check-ups. the bracelet’s red light Contact: Fredrik Carlström, fc@greatworks.comturns on letting the patient know that a doctor will be on call in more information: www.greatworks.com24 hours at the local clinic. Credits: Brian Hurewitz, Lisa adamsson, Francois Becar, Harald Hammar, Clara tagtstrom, erik Gustafsson, Fredrik HansenWWW.PSFK.COM
  • 161. psFK presents Future oF heaLth Co n S u lt I n guniceF sMsIncrease birth registration in developing countries with a UnICeF textmessagea large number of parents in developing countries do not have access worker with the necessary information required to generate an official birthto birth registration. the registration process may be too complex, too certificate (DoB, age, gender, etc).expensive and in many cases too far from home. Many of these parents, the CHW texts this information (Birth registration Message) to a Birthhowever, have access to community healthcare workers equipped with registration Database that UNICeF will create and maintain. a UNICeFtext-ready cell phones. volunteer with access to the database will then send the baby’s informationBecause parents don’t always know how and where to register, the to the appropriate, local registration center. this will eliminate both real andcommunity healthcare workers can bring the registration process to perceived barriers, wait time and paperwork. parents can then take thethe parents. baby’s official UNICeF ID card to the local registration center to pick up their official birth certificate. this intermediary, UNICeF Birth registrationHere is how it will work: a volunteer community healthcare worker meets program will help make the process more credible, more universal, morewith a parent who recently gave birth. the CHW assigns a unique birth accessible and hopefully more common. this data will give UNICeF a real-registration ID to the baby (he/she will have pre-printed cards with unique time view of how many births are both registered and unregistered perID numbers on hand.) the parent(s) provides the community healthcareWWW.PSFK.COM 161
  • 162. tex t meSSag e bIRtH RegIStR atIon ContIn u e dregion—helping them deploy proper resources and better manage their Created by: Great Works, New York, USalocal outreach campaigns. Contact: Fredrik Carlström, more information: www.greatworks.comBut our cause cannot simply stop at making the process easier. registering Credits: Brian Hurewitz, Lisa adamsson, Francois Becar, Harald Hammar, Clara tagtstrom,a birth isn’t free in all developing countries and to some it’s quite costly. So erik Gustafsson, Fredrik HansenUNICeF will create a donation system where people in developed countriescan sponsor a less fortunate baby’s birth certificate. people from all aroundthe world can donate the money needed via text message and Facebook’snotifier on their loved one’s birthday—in their loved one’s name.WWW.PSFK.COM 162
  • 163. psFK presents Future oF heaLth Co n S u lt I n grFiDLiFebanDthe rfidlifeband not only addresses unicef’s difficulty with the rfidlifeband is a bracelet device designed specifically forregistering new births, but it also has a few other perks. the device pregnant women that they can put on and take with them during thehas the potential to reduce missed appointments, as it provides a term of their pregnancy. the device, given out at their first check-up,reminder for mothers when they are due for a check-up. it also has will have a timer that alerts mothers when they are due for their nextthe ability to keep track of new births and gives unicef agents an check-up. when the mother is in labor, the device will send aaccurate idea of the baby’s health and vitals. message to a system that is specifically for birth registrations. the information sent to the system will include the mother’s location and her vitals during labor. once the signal is received, a health worker can visit the mother to register the baby and check vitals.WWW.PSFK.COM 163
  • 164. RFIdlIFe band ContIn u e dthe bracelet will also serve a secondary function. using rfid Created by: night agency, new york, usatechnology, mothers will be able to attach the bracelets to their newborns team: darren paul: managing partner, aaron paine: manager,and supply them with a digital id number. once the bracelet registers a social medianew heartbeat, it will send a signal to the care-center/unicef with the Contact: aaron paine aaron@nightagency.commother and her newborn’s info and vitals. the bracelet will be able to More information: www.nightagency.comexpand as the infant grows. the chip will also keep track of the child’svitals and alert mothers when it’s time to take their child to their nextscheduled check-up (as computed during the previous visit). at thecheck-up health care workers will be able to access the data from thebracelets.WWW.PSFK.COM 164
  • 165. psFK presents Future oF heaLth Co n S u lt I n gsoLar heaLth stationthe solar health station is a solar powered kiosk placed in remote the kiosk allows community members to register and make check-upvillages to address unicef’s ever-growing challenges in distance appointments by selecting a predetermined date and time thatlearning, limited reach to physicians, trouble with scheduling visits corresponds to community health workers’ (chw) availabilities.and the difficulty of identifying needs in different remote the unicef headquarters also has a sister kiosk where they cancommunities. this simple user interface will have several features monitor and input the hours that they will be available. if anand two central functions. appointment needs to be changed, a message will be posted to the community kiosk.WWW.PSFK.COM 165
  • 166. Sol aR He altH StatIon ContIn u e dthe secondary function of the kiosk will feature basic health and hygiene Created by: night agency, new york, usatutorials for the village community. community members will be able to team: darren paul: managing partner, aaron paine: manager, social mediainput questions and information requests that will be answered by various Contact: aaron paine aaron@nightagency.comunicef medical professionals. through this function unicef will be able More information: www.nightagency.comto track and record the questions and requests to provide better care tothe individual issues each village and region faces.WWW.PSFK.COM 166
  • 167. psFK presentsSTUdiO 1THOUSANd & FLAmiNGO iNTERNATiONAL Future oF heaLth Co n S u lt I n gsuppLy as a serVice MetricUNICeF acknowledges that they have trouble understanding and measuring We propose to gain more insight and understanding of the amount andthe “last mile.” While they have a clear understanding of amounts of types of health care in this last mile through measuring physical objects,supplies going to various countries, their understanding of conditions rather than relying on the record keeping of services. For instance, wein micro-regions is challenged by a lack of a reliable metric by which to could ask a nurse to record every child they treat for dehydration, or wemeasure services provided. this challenge spreads as towns and regions could count the number of dehydration packs they pass out and are used.are expanded into larger portions of the countries, as well as the countries Not only does this feedback streamline the distribution of the suppliesthemselves. one of the roadblocks to success that has been mentioned on themselves, but more importantly, it helps NGos and UNICeF start to tracknumerous occasions, is the ability to keep accurate records in clinics and the types and amounts of treatments that are provided in each region,other locations where basic education is minimal. which can help in the distribution of manpower, as well as upper level equipment.WWW.PSFK.COM 167
  • 168. STUdiO 1THOUSANd & FLAmiNGO iNTERNATiONAL Su PPly aS a Se RvICe metRIC ContIn u e dImPlementatIonUNICeF has asked that the solutions don’t come in the form of “more shiny Created by: Studio 1thousand and Flamingo Internationalthings”, and in that vein, this recording could be done as simply as a driver team: Kenzan tsutakawa-Chinn (,manifest and a clipboard. Based on the frequency of delivery runs, clinics Nate Dwyer ( estimate the number of boxes/crates they would need until the more Information:, www.flamingo-international.comnext delivery, with room for emergencies. When the next truck comes, theremaining supplies are tallied, and recorded. this feedback loop allows us tounderstand the specific health issues in that region as well as estimate futuresupply quantity.this information would then be uploaded to a UNICeF hub which willcollect, organize and visualize this data in order to provide insight for futureplanning and distribution of UNICeF assets.WWW.PSFK.COM 168
  • 169. psFK presents Future oF heaLth Co n S u lt I n gbaLLoonsUse simple, everyday balloons as a method of measuring liquids for Created by: Story Worldwiderehydration (such as sugar, salt & water) and also for liquid medicines. the team: rodd Chantballoons would have markings on them that would have been pre-measured Contact: rodd Chant, rodd.chant@storyworldwide.comby medical experts. they can be distributed with simple instructions so as more information: storyworldwide.compeople in need can simply see what they need to add to the balloon andthen drink it. Balloons offer a simple, cost effective and sterile solution.WWW.PSFK.COM
  • 170. psFK presents Future oF heaLthphones For phonesWe enlist every cell phone provider that sells Nokia phones to adopt a plan Created by: Story Worldwidethat encourages consumers to pay $3-$5 more for their plan or phone. this team: rodd Chantextra fee will be used to pay for a Nokia 1100 for distribution in a developing Contact: rodd Chant, rodd.chant@storyworldwide.comcountry. all the phones will be pre-loaded with addresses to text to a more information: storyworldwide.comcentral hub for information and resources about healthcare advice, locationsto find CHW’s and more. these phones are distributed to all relevant regionsand pre-loaded with that regions main dialect/language where contact andaccess to information is difficult.WWW.PSFK.COM
  • 171. psFK presents Future oF heaLth Co n S u ltI n g Co n S u lt I n ginForMation printing centersestablish simple set ups using the printStik portable printer and a Bluetooth Created by: Story Worldwideenabled phone. relevant information is sent to the phone from a central hub team: rodd Chant & Kirk Cheyfitz(operated by UNICeF) and this information is sent directly to the printer, Contact: rodd Chant, rodd.chant@storyworldwide.comenabling instant printing of notices and information to be posted in village more information: storyworldwide.comcenters. this would allow for up to date information to be distributed for alow cost. this information could include dosage information, locations ofCHW’s, reminders about registering births, and more.WWW.PSFK.COM
  • 172. psFK presents Future oF heaLthborn to teXta simple database is created that accepts text messages from cell phones. messages can be sent from CHW’s or from individuals themselves the CHW’s text would include – parent’s name; child’s name; gender; birthwho are not near a CHW when the birth occurs. Simple instructions need to date; weight; length; village/address; given to individuals who may not have fluent texting skills so that theycan at least convey basic information about a birth. the messages sent from this can be done the the short form requirement of texts in this manner –individuals or village leaders will be sent to the CHW’s (from the receiving Birth: “alice Inowena;Jason Inowe;m;17-2-2010;6-2;21;Mtwara;30 daysdatabase) so that they can visit the newborn and ensure the appropriate premature”.care and vaccinations are seen to. algorithms in the receiving server could insert the name of the CHW andVia an incorporated system using GpS tracking of GSM phones, UNICeF his/her location and the number of the cell phone sending the message. Wecan instruct the CHW of the location that the text message came from. also could program the receiving software to check each field to make sure(this can be useful in remote areas, often there is only one CHW for areas the information is in the correct field.that have 50,000 to 100,000 people).WWW.PSFK.COM 172
  • 173. psFK presents tex t ContIn u e d boRn to Future oF heaLth Co n S u lt I n g It’s also easy to send text messages about the baby’s progress that would Created by: Story Worldwidebe appended to the birth record by our software so long as the CHW team: Kirk Cheyfitzstarted the message with the child’s name. this could include updates on Contact: rodd Chant, rodd.chant@storyworldwide.comlength and weight, etc. more information: storyworldwide.comWWW.PSFK.COM 173
  • 174. psFK presents Future oF heaLthchw raDio networKdistribute portable haM radios to ChW in remote regions. the CHW radio Network can also be used to provide “edutainment” for villages and large groups. educational entertainment would scripted by aVia the WinLink Global radio email System, the CHW’s can have access to team of writers, linguists, anthropologists, and health care experts. eachup to date information and can also send relevant information to a central show will involve entertainment and storytelling that is relevant to thehub. With the WinLink system, radio messages are converted into email region. It would convey messages that will connect with the local peoplemessages and vice versa. this would allow for CHW’s to relay important but be interspersed with important health and education information. thesehealth information and needs for their particular region, it also allows for could be broadcast weekly and serve as a central gathering spot for manydetailed birth registration information. It also allows for detailed emails villages. the CHW would need to connect the HaM radio to an externalcontaining dosage information, treatments, outbreak alerts and more to be speaker source. In some regions these speakers may be able to be poweredsent as messages to the CHW’s HaM radio. via solar technology. www.winlink.orgWWW.PSFK.COM 174
  • 175. psFK presentsadIo net woRK ContIn u e d CHw R Future oF heaLth Co n S u lt I n gCreated by: Story Worldwideteam: rodd Chant & Kirk CheyfitzContact: rodd Chant, rodd.chant@storyworldwide.commore information: storyworldwide.comSolar powered SpeakersWWW.PSFK.COM 175
  • 176. psFK presents Future oF heaLthsyMboL Language banDsWe use a simple fad, Silly Bandz, to help communicate messages, act as Created by: Story Worldwidereminders and assist in education about health care and other issues. these team: rodd Chantcheap to produce wrist bands can be made into any shape required. these Contact: rodd Chant, rodd.chant@storyworldwide.combands can be placed on the ground to spell out a story, used to better help more information: storyworldwide.comchildren understand things that need to be done, and also help spread theword amongst others about the messages being conveyed. In effect we arealso creating a simple language that can be copied, the same shapes can bedrawn in the earth or carved on wood, etc.WWW.PSFK.COM
  • 177. psFK presents Future oF heaLth Co n S u lt I n gbaby bagsas an incentive, let villagers know that when they have a baby and they can know that the information will stay with the person/family. think ofcome in and register the birth, they get a multi-purpose bag. something akin to the blue bags from IKea as an example.this custom designed waterproof bag will come with some goodies inside also included in the bag there should be a basic durable/weatherproof(relevant content needs to match each regions’ needs), but the bag serves calendar to remind them of when they need to come back for vaccinationsother more sustainable purposes…it can be used to fill with water from and the like.pumps etc, it can also have measurement information inside for differentneeds such as rehydration mixtures, dosage information, a number to textfor health information and the location of healthcare workers, all this can be Created by: Story Worldwideprinted inside the bag and be there permanently. the straps/handles can team: rodd Chant & Keith Blanchardalso be a tape measure for measuring a baby’s length and for measuring Contact: rodd Chant, rodd.chant@storyworldwide.comupper arm circumference to check for malnutrition. Seeing as how the more information: storyworldwide.combag serves many useful purposes it will be kept and used and as such weWWW.PSFK.COM
  • 178. psFK presents Future oF heaLthaD & Design agencies to aDopt ViLLagesencourage every ad/design agency in the Western World to adopt a village Some posters could be in the Burma Shave style to illustrate messages in anin need. the agency would simply provide design and printing of posters easy to understand manner.and print outs that convey healthcare information, dosage information, From posters in town/village centers, to hand outs, flyers and much more,numbers that can be texted for information, locations of CHW’s, reminders ad/design agencies can use their skills and equipment to easy produceto register births and more. the process will be managed via UNICeF these materials and help UNICeF to spread much needed information.and they will deliver the packages of posters/print outs on a regular basisthroughout villages. agencies would simply bundle up the artwork and hand over to UNICeF who can then utilize their distribution network and ensure they all get toparticipating agencies receive a mark that they can show on their website where they need to go and are distributed.acknowledging that they have adopted a village for UNICeF. this wouldbe a very low cost contribution for agencies. the work they are do will be UNICeF’s regional centers could also be outfitted with simple print onshown on a communal website with information about the villages. demand technology for when additional posters/print outs are needed. Don’t forget to tell a health worker about your baby.WWW.PSFK.COM 178
  • 179. psFK presents n ag e nCIeS to adoP t vIll ag eS ContIn u e d ad & deSIg Future oF heaLth Co n S u lt I n g Co n S u lt I n gagencies can also go one step further and sponsor some additional GSM Created by: Story Worldwidecell phones for their villages to ensure communications are kept between team: Kirk Cheyfitz & rodd ChantCHW’s, village leaders and UNICeF. Contact: rodd Chant, more information: storyworldwide.comBoil all water before usingWWW.PSFK.COM 179
  • 180. psFK presentsTOKyO COyOTE Future oF heaLthMobiLe cLinicthrough a combination of inexpensive communications technologies, - Video driven instructions for simple machine operationsthis program helps develop a health record database where participants -a USB thumbprint reader initially registers the user’s identity with acreate biometric profiles that can be securely transmitted to healthcare corresponding id number. For subsequent uses, the thumbprint readerpractitioners for assessment and available treatment recommendations. provides confirmation when distributing doctors’ diagnosisIndustrially outfitted netbooks with universal video instructions drive abiometric profiling process that logs and transmits user information to -the patient’s immune system is evaluated using a USB thumbdrive bloodhealthcare practitioners for evaluation. the profile creation process entails readerthe following: -an encrypted version of the patient’s ID and blood work is transmitted to healthcare practitionersWWW.PSFK.COM
  • 181. psFK presentsTOKyO COyOTE Future oF heaLth Co n S u lt I n gaid response: Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist-Video driven instructions for administering relevant aid Contact: reader links user to their unique bloodwork assessment more information: treatment is administered to patients according to videoresponses by remote doctorsWWW.PSFK.COM
  • 182. psFK presentsTOKyO COyOTE Future oF heaLthaugMenteD reaLity FieLD aiDreal time interactive overlays of life seen through smart phones provideusers up-to-the-minute video and infographic supplemental guides foridentifying needs and approaching rudimentary health operations andprocedures. the goal is to develop a broad health administration resourcefor scenarios when physicians are not accessible. the ar Field aid helpsusers to accurately administer basic aid techniques i.e. how to make a splint,engage Cpr, and recognize symptoms of diseases/viruses/forms of illness.the innovative system leverages facial recognition software to identifyvisible health maladies, potentially containing epidemics by reporting bodyscan results before problems spread.WWW.PSFK.COM
  • 183. psFK presents aId ContIn u e d aR FIe ldTOKyO COyOTE Future oF heaLth Co n S u lt I n g Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: more information: www.lambesis.comWWW.PSFK.COM
  • 184. psFK presentsTOKyO COyOTE Future oF heaLthrecycLeD ceLL phone initiatiVeto better assist with community reminders for checkups, scheduling Created by: tokyo Coyote, San Diego, USavisits to clinics and registering births, this program provides cell phones team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategistthat generate daily prompts via a SMS service. the cell phones enable Contact: nbui@lambesis.comcommunity members to confirm relevant information via text and to receive more information: www.lambesis.comadditional data including health station locations, identifying displacedfamily members and activating emergency response systems. througha domestic cell phone donation/recycling service, existing phones fromdeveloped nations are repurposed and equipped with hand crank chargingsystems for sustainable usage in diverse environments.WWW.PSFK.COM
  • 185. psFK presentsTOKyO COyOTE Future oF heaLth Co n S u lt I n gsMs MeDicine DatabaseBy leveraging existing medicinal databases, the SMS service enables users Created by: tokyo Coyote, San Diego, USato text pill codes and specially tagged medicine barcode numbers to receive team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategistobject information in their native tongue. the goal is to help provide easy Contact: nbui@lambesis.comand open access to vital health data. this service helps users interpret more information: www.lambesis.comdonated or distributed medicine with detailed overviews of the item inquestion including dosage information, age recommendations, symptomassessments, etc.WWW.PSFK.COM
  • 186. psFK presentsTOKyO COyOTE Future oF heaLth Co n S u lt I n gsticKybits iD baDge systeMIn order to deliver accountability on the part of aid workers, the Stickybits . Created by: tokyo Coyote, San Diego, USaID Badge System keeps record of tasks workers perform, items distributed, team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategistand interactions conducted with other team members. Using an open Contact: nbui@lambesis.comverification system, the numeric sequence on the barcode can be texted more information: www.lambesis.comand worker ID information will be sent in a response message, extending therange of the barcode to include phones and other electronic devices thatdon’t have scanning capabilitiesWWW.PSFK.COM
  • 187. psFK presents TOKyO COyOTE Future oF heaLth Co n S u lt I n g this is your coMMunity a retail space promotion designed to spread awareness of global health Created by: tokyo Coyote, San Diego, USa needs and to raise funds for developing outreach programs. In this initiative, team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist aid workers in the field become celebrated local heroes for their services Contact: and accomplishments. projections on domestic retail space interiors and more information: exteriors call out critical info that highlights the daily life of workers and those in need. these infographic, sculptural forms literally shed light on heroes from the local community who are working to alleviate global health needs in communities afar. the projections act as a call to action that develops a compelling, metaphoric connection between communities. the robust textual forms drape over spaces and objects that are included in a program partnership with proceeds to assist with ongoing support.(photo credit WWW.PSFK.COM
  • 188. psFK presentsTOKyO COyOTE Future oF heaLthQr coDe coMMunity connectionCultural objects receive Qr code stickers that activate curated videotestimonials for helping identify needs that exist in different parts of theworld. revenue from the objects goes towards funding aid packages andcultural preservation initiatives. a major component of the program isbuilding trust and respect within communities by creating video contentdeveloped by aid recipients, providing a firsthand account of their daily livesand simultaneously promoting local culture and heritage.WWW.PSFK.COM
  • 189. psFK presents Comm u nIt y ConneC tIon QR CodeTOKyO COyOTE Future oF heaLth Co n S u lt I n g Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: more information: www.lambesis.comWWW.PSFK.COM
  • 190. psFK presents Future oF heaLthCOmPANy LOGOcreating a coMMunity oF a coMMunityStarting point of our quest was the simple idea that man is a social creature. communities and patients. they are a relevant key of the whole process. and they are human, like everyone else in the world. Being and feeling partthat man has feelings. and, most of all, the opportunity to share our of a community might be for a community health worker an access to newfeelings with someone else is fundamental to feel alive. Being part of a strength, ideas, feelings. Community health workers worldwide are nowgroup makes us stronger than feeling abandoned to ourselves. Moreover speaking different languages, coming from different social and culturalbelonging to a group of people experiencing the same way of life, duties, backgrounds, they have different age, motivation, approach. We could helpdifficulties, give us the opportunity to feel the understanding, the comfort, them move from far to near and from fragmentation to unification. theythe comprehension, and the warmth of a family. already are one. one body, one light, one instrument of peace and life.that’s why we tried to change focus.Community health workers are the ring that links UNICeF and otherorganizations, doctors and specialized staff to local communities.Community health workers represent a real source of life to local Conceptualization The source UNICEF Far from the field Innovation makers Other volunteers People sensitive to Brands / sponsors Creative world social themes On the field Hospitals and other health Doctors structures Creating a group visual identity Community of Codification of a The ring Community health universal language workers Building a common platform Local Organize messages The recipient communities circulation & mobility around the world WWW.PSFK.COM 190
  • 191. psFK presents a Comm u nIt y oF a Comm u nIt y ContIn u e d CRe atIng Future oF heaLth Co n S u lt I n gWe see the opportunity to make this real and tangible by translating an Created by: Lorenzo Marini & associates, New Yorkexisting situation into a visual, conceptual and physical community, applying team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leona simple “brand idea.” Cementing every single part and every person with Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.itwarmth, feelings, sharing opportunities, simple visual signs and worldwide more information: lorenzomarini.comrecognition signs. this will help to create a simple and unified connectionbetween the UNICeF organization and community healthcare workers,moreover it can bring to life a model where these people are connected tothe people who are not on the field to receive from them advice, ideas andsupport. Conceptualization HEALTH CARE IN DISADVANTAGED AREAS as the environment iMAgE WARMTH as a key IDENTITY as a linking instrument WWW.PSFK.COM 191
  • 192. psFK presents Future oF heaLthbranD iDentity - Logo + concept Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leonthe idea of the community led us to a simple concept. every day Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.itcommunity health workers wake up in local villages and communities, and more information: lorenzomarini.comtheir work is vital for the population. they are like sun. and also, they are likea shelter, a tent, a warm place to stay. Sun is light, life and hope.So the rays and the circle represent the sun. the tent is a shelter but it isto us also a remembrance of the protection of God not based upon ourrighteousnessBut upon his infinite mercy. a man under the tent represents the humanaspect of the logo.their naming could be “the tent community”.*graphics are an exploration the community health worker’s communityWWW.PSFK.COM
  • 193. psFK presents Future oF heaLth Co n S u lt I n geMpLoying a uniVersaL Languagethe tent community must be able to share ideas, feelings, advice world widewith other people speaking different languages. this is why we think theyshould be provided with a language.Using a very simple iconic code they could be able to communicate in animmediate and understandable way. Many codes can be employed, startingfrom emoticons, to ancient symbols, to city signs.WWW.PSFK.COM 193
  • 194. psFK presents Future oF heaLthreaL LiFe ViDeo iDeasWe could realize interviews around the world starring community health at the same time we will create “professional videos” starring peopleworkers sharing their feelings, daily life, experiences. Interviews will be working live in communities. It will not be a training, but it will be a real lifeusable just to other community health workers and to them as a community professional situations portrait.they will be addressed. We will write a simple questionnaire, for example:How do you feel when you wake up in the morning?How do you stand sufferance and difficulties?What is the most important value in your life?Do you have a message for other people like you all over the world?We could subtitle answers with local languages or english.WWW.PSFK.COM 194
  • 195. psFK presents Future oF heaLth Co n S u lt I n ggiVing LiFe to a portaL For eMotion anDreason + creatiVe basKet portaLWe could create a web portal also sharable as a software, where all the “FaQ”community health workers worldwide could get in touch one with the other. a series of frequently asked questions will be uploaded in the two areasthe portal will be divided into two parts, as a human brain. “practical” and “emotional”. “Forums”emotional and rational. Here community health workers will be able to share easily their feelings andand three levels will be simply in hand to every access. experiences. “professional” and “Feelings”.“Video sharing” a symbolic language will be uploaded on the portal in order to help mutualthe video interviews and real life situations will be uploaded in the two areas communications. CreatIVe BaSKet portaL“training” and “interviews” and will be downloadable on mobile phones. the portal will be a constant and unique point access for the rest of theUsers will be able to leave comments and questions. world that wants to connect with community health workers – the tent community. Brands and sponsors will be able to leave ideas and stimulus, engaging the the community health worker’s community Creative Tent training interview video video practical emotional f.a.q. f.a.q. Connect with other community health works the community health worker’s community professional feelings forum forum click hereWWW.PSFK.COM 195
  • 196. PoRtal FoR e motIon and Re aSon ContIn u e dresources and brand ideas usually dedicated to a consumer market. Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana LeonMarketers and creative of different industries will be able as well to leave Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.ittheir advice and ideas into the basket. Moreover, people from all over the more information: lorenzomarini.comworld will be able to use the portal as a connection with the communityhealth workers around the world, to leave them messages, support, andemotional comprehension. Messages will be filtered by a webmaster. the community health worker’s community Creative training interview video video the community health worker’s community Creative Tent Contribute to the creative tent Have your own ideas? Share them with us training interview video video Name or Company practical email emotiona Contribute to the creative tent Have your own ideas? Share them with us f.a.q. f.a.q Message Name or Company practical email emotional f.a.q. f.a.q. Message professional feeling professional feelings forum forum forum forumWWW.PSFK.COM 196
  • 197. psFK presents Future oF heaLth Co n S u lt I n gorganiZing a transportation systeM Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leonthe tent community will be connected with a transportation system. Some Contact: Lilit Boninsegni“bus stops” will be placed near local communities and a simple timetable more information: lorenzomarini.comwill show hours.according to local reliability, a tent community bus (this could be realizedwith any kind of transportation available, and with the colors of tentcommunity) will be able to connect one village to the other, or peoplein serious need to hospitals. the driver will pick up people and bringnecessities at the given time, either once per week or month.the idea of the tent bus stop can help people connect to others, and give awarm feeling of hope. shelter shelterWWW.PSFK.COM 197
  • 198. psFK presents Future oF heaLthhow to share FeeLings with no web -MaiLboX systeM/FrienDship postWe will create a mailbox system with a title such as ‘Friendship post,’ settingup boxes with our brand image on it at bus stops along the transportationroute. they will provide a medium for community health workers to sharethoughts, concerns and ideas. If a health worker writes a message with theircontact information (name, etc.), it can be brought to the next village thebus is traveling to and thus establish a system of written communicationamongst volunteers. In the beginning, the people might be strangers butthis idea will quickly establish a community, connection and friendship.this idea will connect with the organized transportation system as busdrivers will be in charge to pick up mail from a bus stop and bring it to othervillages.*Note: the mailboxes do not only have to be in bus stops but also hospitalsor places volunteers frequent. shelterWWW.PSFK.COM 198
  • 199. psFK presents Future oF heaLth Co n S u lt I n ghow to share FeeLings with no web - Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana LeonpubLication/newsLetter Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.itCreating a low-cost publication to be sent out to community health workers more information: lorenzomarini.comas a means of both connecting with them and providing useful information.the newsletter could contain up-to-date information about UNICeF andtheir program, personal stories (contributed by health workers, detailinganything from projects they are involved with, good experiences, positiveimpact stories or various anecdotes about their life), upcoming events, waysto get in touch with each other (workers who want to share their contactinformation can submit it to the editor), letters to the editor, and advice. thiswould be especially beneficial for the program because it would functionas a paper-based blog or forum for people residing in villages with low-connectivity.WWW.PSFK.COM 199
  • 200. psFK presents Future oF heaLthhow to share FeeLings with no web -eVentevents (whether monthly or quarterly) can be scheduled in honor of the Created by: Lorenzo Marini & associates, New Yorkcommunity health workers, taking place in a tent in various locations so team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leonas to maximize the number of volunteers in attendance. the events could Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.itfeature speakers (highlighted volunteers or other members of UNICeF) and more information: lorenzomarini.comcreate an atmosphere of motivation, socialization, bonding, personalizationand professionalism. the community health worker’s community th eal ty y h ni nit mu mu com comer’s the ork wWWW.PSFK.COM 200
  • 201. psFK presents Future oF heaLth Co n S u lt I n ghow to share FeeLings with no web -coMMunity braceLet + caLenDarBracelets are an exciting and multi-functional idea for the Community Health global awareness and increasing fundraising revenue. the bracelets (eitherWorkers program. First, they are a way of identifying community health in a color representing UNICeF or flags of specific countries) can be soldworkers and their supporters, creating a bond of camaraderie between on the web, with proceeds going to UNICeF Community Health Workersthese volunteers all over the world. Second, they would have the practical program.function of assisting the people community health workers volunteer with inkeeping track of their hospital appointments. Bracelets would be of differentcolors, each color representing a different time period. In addition to thisthere will be a strip of squares that can be torn off. each square representsa day; when all of them are torn it reminds the patient they need to go backfor a check up appointment. Lastly, bracelets are a powerful way of creating 1 week 2 weeks 3 weeks 4 weeksWWW.PSFK.COM 201
  • 202. Comm u nIt y b R aCe let + Cale ndaR ContIn u e d Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni more information: Name: 2 months Name: 3 monthsWWW.PSFK.COM 202
  • 203. psFK presents Future oF heaLth Co n S u lt I n gLittLe ViLLage boarD gaMeto educate children on basic information about food, water, health and you a point. (water point, food point, etc)sanitation, we have created a boardgame. the town needs:the kids will collectively build a village, with important questions earning - a wellthem the building blocks to do so. answering questions about water willhelp them build a well, answering questions about healthcare will add a - Sanitationhospital, and so on. Whoever answers the most questions correctly will not - a place to cookonly contribute to building the village and educating the other children, hewill be the one to collect points for the questions, creating an incentive to - a hospitallearn. When the players accumulate enough points, they can add something to their village the game is over when the village is built.roll dice and answer questions right to get points. every right answer gives the winner will be whoever contributed most points.WWW.PSFK.COM 203
  • 204. lIt tle vIll ag e boaRd game ContIn u e dthe base of the game is made on a piece of blackboard. this will prevent Created by: people, Ideas & Culturepieces from missing and it can be played easily any time, anywhere. team: Miami ad School Contact: tatiana@pic-nyc.comthe backside will allow certain tasks from the actioncards to be performed. more information: could be drawing on the clock, figuring out equations, etc. iMAgE iMAgEWWW.PSFK.COM 204
  • 205. psFK presents Future oF heaLth Co n S u lt I n g sMs birth registration In many developing nations, newborn babies are in a bit of a blind spot. parents use their phones and simply text: “Family Name” to [phone number] Difficulties in registrating births both for the parents and the state make it and a birth certificate will be created. this will be delivered along with the hard to keep check of the population. first visit of a health care worker, who will also provide a basic baby-kit. When the parents and their baby are in the database, they will receive automated texts with helpful information about parenthood, how much their But with the insight that people have great access to mobile phones and baby should weigh/eat/sleep, and will also have a link to UNICeF and baby networks (africa, for example), we’ve developed a service that allows the healthcare information. parents to register the birth of a child via their cellphone, and that also rewards them for doing so. Created by: people, Ideas & Culture team: Miami ad School Contact: more information: 205
  • 206. psFK presents Future oF heaLth nutrition assessMent app to help assess nutritional needs in specific regions, community healthcare workers will have access to an app that compiles general dietary characteristics of villages and regions. 1. CHWs record dietary information of the average person in villages they work in. 2. Dietary information will be processed and measured against the framework of a suggested healthy diet to highlight nutritional deficiencies.WWW.PSFK.COM 206
  • 207. psFK presents aSSeSSme nt aPP ContIn u e d n utRItIon Future oF heaLth Co n S u lt I n g 3. Villages and sub-regions can be assessed to improve strategies in sending Created by: people Ideas & Culture sustenance and supplements out. team: Miami ad School Contact: tatiana peck, more information: iMAgEWWW.PSFK.COM 207
  • 208. psFK presents Future oF heaLthheaLth paLsUNICeF and other organizations can only send so many healthcare workers Created by: people Ideas & Cultureinto areas with need. to aid them with spreading general, health-related team: Miami ad Schoolknowledge we created “Healthpal.” this is a platform where qualified health- Contact: tatiana peck, tatiana@pic-nyc.comprofessionals and people from developing countries who have medical more information: www.pic-nyc.comquestions can meet online. Since not every volunteer who likes to helpcan actually travel to the places where they would be needed, “Healthpal”brings them there via Skype-video chat. on the website, a simple click ona volunteer’s profile starts the conversation with any available helper worldwide to leave no question unanswered.WWW.PSFK.COM
  • 209. prepared forPSFK presentsFUTURE OF HEALTH Co n s u lti n gABOUT PSFK THE FUTURE OF HEALTH PROjECT TEAmpSFK is the go-to source for new ideas and inspiration for creative PRojECt DiRECtoRprofessionals around the world. We are a New York City based trends piers Fawkesresearch and innovation company that publishes a daily news site, provides piers@psfk.comtrends research and innovation consultancy, manages a network of freelance 646.520.4672experts and hosts idea-generating events. We aim to inspire our readers, ourclients and our guests to make things better—whether that’s better products,better services, better lives or a better world. lEAD ConsultAnt Kyle StudstillWWW.PSFK.COM kyle.studstill@psfk.comPSFK CONSULTiNG BusinEss DEVEloPMEnt Jeff WeinerLeveraging a global network of scouts & experts, pSFK provides trends jeff.weiner@psfk.comresearch and innovation consultancy to leading international corporations. 646.520.4665Since 2005, pSFK has worked with segment leading companies acrossautomotive, Food & Beverage, FMCG, Media, retail and technology. Clientsturn to pSFK for its global reach, access to local intelligence and our ability to REsEARCh & AnAlysisfind lateral inspiration that informs marketing innovation, product and service Scott Lachutdevelopment. Francisco Hui Scott Mioduszewski peter Jacobson Yofred Moik Dan Gould antonio Varas Jamie Song Nate GrahamFOR A dOwNLOAdABLE ContRiButoRs FRoM thE PsFk CoMMunity ruben Sun - Denise Lee Yohn - CONTACTCOPy OF THiS REPORT, Nuppu Gävert - Vicky profy - Jeff weinerPLEASE viSiT: PhotogRAPhy Catalina Kulczar-Marin director, business development +1 646.520.4665 466 broome st. 2nd floor new york, ny 10013 usa Creative Commons 2010 attribution Non-Commercial No Derivative Works 3.0 International Version 1.0, august 2010WWW.PSFK.COM 209