Strategic social marketing

StrategicSocial Marketing
UCLA May 2011
5/12/2011
1
Jessica Gottlieb www.JessicaGottlieb.com

5/12/2011
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Jessica GottliebDigital Strategy
818.486.9363
@JessicaGottlieb
www.JessicaGottlieb.com
www.YouTube.com/JessicaGottlieb
Jessica@JessicaGottlieb.com

Measurement First
Blogs & Websites
Statcounter
Sitemeter
Google Analytics
WP Stats
Twitter
Hashtracking
Hashable
Klout
Facebook
Pages
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Statcounter Keywords
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Domain Ownership
How many domains do you need?
Own the Twitter ID as well
Namesake
Empire Avenue
Facebook Pages
Google Profile
Redirect
DNS registry (www and direct domain)
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Site Submission
Google
http://www.google.com/addurl
Bing
http://www.bing.com/webmaster/SubmitSitePage.aspx
Yahoo
http://search.yahoo.com/info/submit.html
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Content and Styling
Use your brand name everywhere
Talk more about customers than yourself
Give praise to your community
Relentless honesty
Clean pages that are easily scanned
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Comments Become Content
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Brand Monitoring
Google Alerts
Twitter searches
Include all known misspellings
Monitor the competition
Foursquare
Yelp
Gowalla
Scoville
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Video
3 minutes or less
Well produced or obviously handheld is best
YouTube
Use the whole description box
Ask for subscribers
Ask for upvotes
At least ten tags per video
Examples
Cottonelle
Momversation
Ben Hug
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Audience v. Community
Audience
Consumers of content
Little interaction, occasional email
Devotion to your message
Community
Discussion of message
Sharing of message
Can be highly interactive
Some social actions will cater to audience, others to community
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Links
www.Delicious.com/JessicaGottlieb/SMMUCLA
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Strategic social marketing

by Jessica Gottlieb on May 12, 2011

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