Strategic social marketing
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Strategic social marketing

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UCLA lecture May 2011

UCLA lecture May 2011

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Strategic social marketing Strategic social marketing Presentation Transcript

  • StrategicSocial Marketing
    UCLA May 2011
    5/12/2011
    1
    Jessica Gottlieb www.JessicaGottlieb.com
  • 5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    2
    Jessica GottliebDigital Strategy
    818.486.9363
    @JessicaGottlieb
    www.JessicaGottlieb.com
    www.YouTube.com/JessicaGottlieb
    Jessica@JessicaGottlieb.com
  • Measurement First
    Blogs & Websites
    Statcounter
    Sitemeter
    Google Analytics
    WP Stats
    Twitter
    Hashtracking
    Hashable
    Klout
    Facebook
    Pages
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    3
  • Statcounter Keywords
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    4
  • Domain Ownership
    How many domains do you need?
    Own the Twitter ID as well
    Namesake
    Empire Avenue
    Facebook Pages
    Google Profile
    Redirect
    DNS registry (www and direct domain)
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    5
  • Site Submission
    Google
    http://www.google.com/addurl
    Bing
    http://www.bing.com/webmaster/SubmitSitePage.aspx
    Yahoo
    http://search.yahoo.com/info/submit.html
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    6
  • Content and Styling
    Use your brand name everywhere
    Talk more about customers than yourself
    Give praise to your community
    Relentless honesty
    Clean pages that are easily scanned
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    7
  • Comments Become Content
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    8
  • Brand Monitoring
    Google Alerts
    Twitter searches
    Include all known misspellings
    Monitor the competition
    Foursquare
    Yelp
    Gowalla
    Scoville
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    9
  • Video
    3 minutes or less
    Well produced or obviously handheld is best
    YouTube
    Use the whole description box
    Ask for subscribers
    Ask for upvotes
    At least ten tags per video
    Examples
    Cottonelle
    Momversation
    Ben Hug
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    10
  • Audience v. Community
    Audience
    Consumers of content
    Little interaction, occasional email
    Devotion to your message
    Community
    Discussion of message
    Sharing of message
    Can be highly interactive
    Some social actions will cater to audience, others to community
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    11
  • Links
    www.Delicious.com/JessicaGottlieb/SMMUCLA
    5/12/2011
    Jessica Gottlieb www.JessicaGottlieb.com
    12