Driving Traffic: Takeaway

DRIVING TRAFFIC: OBJECTIVE Reach THE CONTINUAL CHALLENGE TO ACQUIRE AND CONVERT RESEARCH Establish your target Evaluate channels GO TO WEFOLLOW AND TRAFFIC DRIVERS TWAZZUP.COM AND Display ads SEO LISTEN. Viral NOT MUCH MEASURE Impressions Brand recall Social media activity AWARENESS OBJECTIVE Increase involvement WHAT DO YOU RESEARCH KNOW ABOUT Know more about customers LIST CAMPAIGN PEOPLE? ELEMENTS AND WHAT DO THEY TRAFFIC DRIVERS EXPECTED OUTCOMES KNOW ABOUT YOU? Special offers AND MAKE SURE YOU INTEREST Email offers CAN ISOLATE WHAT’S DRIVING RESULTS. MEASURE Click-throughs Opt-ins/Sign-ups Customer provided info PREFERENCE OBJECTIVE Form relationship A LOT RESEARCH In-depth about individuals TAKE YOUR CUSTOMER SERVICE MANAGER OUT TRAFFIC DRIVERS TO LUNCH AND YOUR Personalized email SALES MANAGER OUT Loyalty program FOR DRINKS. MEASURE Intent to buy JOHNBARTON TOMMASTERMAN Purchases VP, Creative Services Director Repeat customers Sight Marketing University of Minnesota: johnb@sightmarketing.com Institute On The Environment http://www.sightmarketing.com maste078@umn.edu http://unusuallygoodhaircuts.blogspot.com http://environment.umn.edu

Driving Traffic: Takeaway

by Sight Marketing on Nov 10, 2009

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Driving Traffic: Takeaway — Presentation Transcript

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