Your SlideShare is downloading. ×
0
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
TrueSpirit
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

TrueSpirit

153

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
153
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TRUESPIRIT.COM A new internet retailer for schools and parents who want a modern, updated school uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
  • 2. USERS WHO ARE THEY? • Parents, with input from kids • School administrators
  • 3. USERS’ NEEDS POSING THE PROBLEM • Parents • Easy access to specific products • Assurance of purchasing the correct products • Want to accomplish task efficiently and effectively • Want their children to be happy
  • 4. USERS’ NEEDS POSING THE PROBLEM • School administrators • Clear and universal articulation of dress code • The ability to amend and edit dress code • Reduce professional friction
  • 5. THE COMPETITION OBSTACLES & RESOURCES uniforms4kids.com
  • 6. THE COMPETITION OBSTACLES & RESOURCES Marks & Spencer
  • 7. THE COMPETITION OBSTACLES & RESOURCES True Grits
  • 8. SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICS A plan is formulated. site map v.1
  • 9. TACKING ON SELF-EXPRESSION A plan is complicated. detail of site map v.1
  • 10. FIRST TRY Problems emerge. ‘Personalize It’ menu page — wireframes v.1
  • 11. JOHN User flow-chart for persona John Prototype
  • 12. SARAH Shifting priorities, shifting problems. Dress Code Package - wireframes v.3
  • 13. SARAH Before usability testing. User flow-chart for persona Sarah v.1 After usability testing. User flow-chart for persona Sarah v.2
  • 14. RESOLUTION prototype http://invis.io/2SLFMUCF

×