Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
128
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TRUESPIRIT.COM A new internet retailer for schools and parents who want a modern, updated school uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
  • 2. USERS WHO ARE THEY? • Parents, with input from kids • School administrators
  • 3. USERS’ NEEDS POSING THE PROBLEM • Parents • Easy access to specific products • Assurance of purchasing the correct products • Want to accomplish task efficiently and effectively • Want their children to be happy
  • 4. USERS’ NEEDS POSING THE PROBLEM • School administrators • Clear and universal articulation of dress code • The ability to amend and edit dress code • Reduce professional friction
  • 5. THE COMPETITION OBSTACLES & RESOURCES uniforms4kids.com
  • 6. THE COMPETITION OBSTACLES & RESOURCES Marks & Spencer
  • 7. THE COMPETITION OBSTACLES & RESOURCES True Grits
  • 8. SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICS A plan is formulated. site map v.1
  • 9. TACKING ON SELF-EXPRESSION A plan is complicated. detail of site map v.1
  • 10. FIRST TRY Problems emerge. ‘Personalize It’ menu page — wireframes v.1
  • 11. JOHN User flow-chart for persona John Prototype
  • 12. SARAH Shifting priorities, shifting problems. Dress Code Package - wireframes v.3
  • 13. SARAH Before usability testing. User flow-chart for persona Sarah v.1 After usability testing. User flow-chart for persona Sarah v.2
  • 14. RESOLUTION prototype http://invis.io/2SLFMUCF