TrueSpirit
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TrueSpirit Presentation Transcript

  • 1. TRUESPIRIT.COM A new internet retailer for schools and parents who want a modern, updated school uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
  • 2. USERS WHO ARE THEY? • Parents, with input from kids • School administrators
  • 3. USERS’ NEEDS POSING THE PROBLEM • Parents • Easy access to specific products • Assurance of purchasing the correct products • Want to accomplish task efficiently and effectively • Want their children to be happy
  • 4. USERS’ NEEDS POSING THE PROBLEM • School administrators • Clear and universal articulation of dress code • The ability to amend and edit dress code • Reduce professional friction
  • 5. THE COMPETITION OBSTACLES & RESOURCES uniforms4kids.com
  • 6. THE COMPETITION OBSTACLES & RESOURCES Marks & Spencer
  • 7. THE COMPETITION OBSTACLES & RESOURCES True Grits
  • 8. SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICS A plan is formulated. site map v.1
  • 9. TACKING ON SELF-EXPRESSION A plan is complicated. detail of site map v.1
  • 10. FIRST TRY Problems emerge. ‘Personalize It’ menu page — wireframes v.1
  • 11. JOHN User flow-chart for persona John Prototype
  • 12. SARAH Shifting priorities, shifting problems. Dress Code Package - wireframes v.3
  • 13. SARAH Before usability testing. User flow-chart for persona Sarah v.1 After usability testing. User flow-chart for persona Sarah v.2
  • 14. RESOLUTION prototype http://invis.io/2SLFMUCF