TRUESPIRIT.COM
A new internet retailer for schools and parents who want a modern, updated school
uniform. Unlike tradition...
USERS	

WHO ARE THEY?

•

Parents, with input from kids	


•

School administrators
USERS’ NEEDS	

POSING THE PROBLEM
•

Parents
•

Easy access to specific products	


•

Assurance of purchasing the correct ...
USERS’ NEEDS	

POSING THE PROBLEM
•

School administrators
•

Clear and universal articulation of dress code	


•

The abi...
THE COMPETITION	

OBSTACLES & RESOURCES

uniforms4kids.com
THE COMPETITION	

OBSTACLES & RESOURCES

Marks & Spencer
THE COMPETITION	

OBSTACLES & RESOURCES

True Grits
SPECIFIC SCHOOLS, DRESS CODES AND
UNIFORM BASICS
A plan is formulated.

site map v.1
TACKING ON SELF-EXPRESSION
A plan is complicated.

detail of site map v.1
FIRST TRY
Problems emerge.

‘Personalize It’ menu page — wireframes v.1
JOHN

User flow-chart for persona John

Prototype
SARAH

Shifting priorities, shifting problems.

Dress Code Package - wireframes v.3
SARAH
Before usability testing.

User flow-chart for persona Sarah v.1
After usability testing.

User flow-chart for persona...
RESOLUTION
prototype	

http://invis.io/2SLFMUCF
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TrueSpirit

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TrueSpirit

  1. 1. TRUESPIRIT.COM A new internet retailer for schools and parents who want a modern, updated school uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
  2. 2. USERS WHO ARE THEY? • Parents, with input from kids • School administrators
  3. 3. USERS’ NEEDS POSING THE PROBLEM • Parents • Easy access to specific products • Assurance of purchasing the correct products • Want to accomplish task efficiently and effectively • Want their children to be happy
  4. 4. USERS’ NEEDS POSING THE PROBLEM • School administrators • Clear and universal articulation of dress code • The ability to amend and edit dress code • Reduce professional friction
  5. 5. THE COMPETITION OBSTACLES & RESOURCES uniforms4kids.com
  6. 6. THE COMPETITION OBSTACLES & RESOURCES Marks & Spencer
  7. 7. THE COMPETITION OBSTACLES & RESOURCES True Grits
  8. 8. SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICS A plan is formulated. site map v.1
  9. 9. TACKING ON SELF-EXPRESSION A plan is complicated. detail of site map v.1
  10. 10. FIRST TRY Problems emerge. ‘Personalize It’ menu page — wireframes v.1
  11. 11. JOHN User flow-chart for persona John Prototype
  12. 12. SARAH Shifting priorities, shifting problems. Dress Code Package - wireframes v.3
  13. 13. SARAH Before usability testing. User flow-chart for persona Sarah v.1 After usability testing. User flow-chart for persona Sarah v.2
  14. 14. RESOLUTION prototype http://invis.io/2SLFMUCF
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