Passion + time + money


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Passion + time + money

  1. 1. Life in the blog lane…
  2. 2. What is the mission of the site you are going to create? What will yoube writing about? What is your passion? What is your expertise? Whatdo you want your readers to come away with after visiting your site? Social Good Product Review Food & Recipe Home Décor & Organization Travel Parenting & Baby Crafts & DIY Education Humor Business & Business Skills Fashion & Beauty Marketing & Sales Health & Fitness Technology Memoir Social Media Product Review Local Living Personal Finance Lifestyle Coupon & Money Savings Relationships Green, Organic, Earth Friendly American Made Books Scrapbooking
  3. 3. Blogging is a marathon, not a sprint. If you are willing to take thejourney you could follow your passion, have a great time andmake money along the way. How many hours do you spend on blog related items? “6-8 hours online every day” “on average 8 hours a day” “10-12 hours per day” “6-8 hours, 6 days per week” “40 hours per week” “at least 5 hours every day” “usually 7 hours a day” “10-12 hours per day”
  4. 4. Promoting blog posts Responding to blog comments Networking / Finding your tribe Visiting other web sites and leave comments Engage with others on Facebook & Twitter Analyzing traffic, keywords and engagementAttending blogging conferences, local events and niche events Creating and updating a media kit Pitching yourself to brands (selectively) Following up!
  5. 5. Why are you writing your blog? Is it for free stuff? Is it for money? Is itfor your family? Is it for personal satisfaction?Is free product enough for you to write a sponsored post or do a productreview? Would you write a blog post for a chance to win something? Areunpaid opportunities such as attending press junket, speaking at aconference or doing a celebrity interview worth your time?Know what to you is worth the time and effort.Know that it is okay to say no.Value your time and your choices wisely.
  6. 6. Affiliate Links:You can input links in your posts or ads on your site directly to a productavailable for purchase. You will then get a small portion of the sale madeoff of the direct link through your blog. This works especially well forcraft, food and fashion/beauty blogs. Popular affiliate programs include:Pepperjam, eBay Partner Network, Amazon, Shareasale, Linkshare andCommission Junction.Advertising Networks:Place advertisements and/or text links on your site. Higher traffictypically means more people will click on the link, therefore getting youmore revenue from the Ad. Examples include: Google Adwords, FederateMedia, BlogHer, Lifetime Moms, Glam Network and Food Buzz Network.YouTube:If you create Vlogs you can also earn revenue in a similar way to anadvertising network by placing ads on your site. YouTube’s advertisingnetwork is by invite only.
  7. 7. Sponsored posts: *This happens when you are paid to write a post about a product orservice. Sponsored posts are done authentically and attribution is madeto the company. You must disclose in your post or on your site when youare paid to write sponsored posts. eBook sales Newsletter advertising Freelance writing Social media consulting Brand AmbassadorshipsNote: Though the terms are often used in conjunction, sponsored posts and product reviews arenot the same. Sponsored posts are just that, sponsored by a company. Product reviews arewhen you are given a product to try out and write about without compensation or obligation
  8. 8. Secure a unique domain name:Watch for alternate spellings or misspellings. Be careful of trademarks.Also, consider buying those alternate spelling or misspelling domains tooand pointing them to your site. Make sure that you can get a Twitter handlethat corresponds with either your “real” name or your blog name.Use Your Own Host:A self-hosted Wordpress blog holds more weight an has multiple advantagesover competitors. Some examples of companies for self-hosting areHostmonster, Hostgator and BlueHost. You can also purchase your domaindirectly through the host (so you don’t have to have it transferred over inorder to begin using it).Use Wordpress:Once you have selected a host and domain, create your website inWordpress rather than Blogger or Typepad. Google recognizes Wordpresssites much faster than Blogger and with Wordpress you can have morecreative control over your site. While Blogger is simpler to use for beginnersmany bloggers end up transferring their blogs from Blogger to Wordpress forthose reasons so consider beginning with Wordpress in the first place.
  9. 9. Use Interesting Post TitlesConsider your blog’s color scheme, logo and other brandingConsider using photography and embedding videos for visual engagement Tell a story Be conversational / Ask questions Use full disclosure Use keywords and SEO terms in your posts and on photos Practice. Practice. Practice.
  10. 10. RSS feed: Really Simple Syndication (eg: Feedblitz)Social media: Twitter, Facebook, Pinterest, Instagram Post submission sites (eg: Stumbleupon, Reddit) Press releases Newsletters Link-ups, Blog hops, Linky’s Meme’s & Blog carnivals
  11. 11. For a full list, keep checking back at:
  12. 12. Blogging for profit is a marathon, not a sprint. Be persistent. Be professional. Be practical. Be yourself. Enjoy the journey.