HR Club Newcastle Presentation on Social Media

HR Club Newcastle Launch

Who am I?
Jess
Senior HR Advisor- CSIRO
HR Blogger www.hrclubsydney.com
Twitter: @jessicabooth
Interested in doing things differently, sharing and making things better

Social Media is...
about conversation

It’s about...
a
TWO WAY conversation

It uses...
and
Mobile technology

It’s about...
sharing
collaboration
networking

What am I talking about?

NOT:
Banners across social networks
Advertising

Two-thirds of the world’s Internet population visit a social network or blogging site and it now accounts for almost 10% of all internet time.
Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009

‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications.

Facebook, YouTube, MySpace and Twitter make up 71%
of the Social Networks and Forums industry.

So what does this mean?
It’s changing the way people spend their time online and impacts how people behave, share and interact

It’s like word of mouth

Only much louder...

SM & HR

What is facebook?
Facebook is a popular, free-access social networking website that is operated and privately owned by Facebook, Inc.
Groups
Fan Pages
Event
Instant Messaging (IM)
Photo and video sharing

Some crazy stats...
More than 400 million active users
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 3.5 million events created each month
More than 1.5 million local businesses have active Pages on Facebook
Average user has 130 friends on the site
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
http://www.facebook.com/press/info.php?statistics

Facebook ideas I like

Insight to the workplace

Safety and Sustainability
Demonstrate commitment to company values

Innovative use of mobile
Could be a good idea for students at Careers Fairs etc..

What is twitter?
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length (Wikipedia)
Experienced rapid growth, but is starting to balance out
Basically SMS over the internet – limited to 140 characters
http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html

Podcasts

Video
Video allows you to engage with the audience and encourage feedback
Shows honesty-i.e.. see what its really like at CSIRO
Works best when integrated with the rest of the recruitment campaign
Short and sharp (1-2 mins)
Easy to share via YouTube, and social media sites
Large user base (Youtube is the second largest search engine in the world)
Online video is predicted to undergo massive growth over the next few years with improvements in broadband speeds

Video Resumes

Benefits for the business
Engage in a conversation with customers/clients/staff
Provides a cost effective way in which to engage with your target audience
Increasing numbers of people are using social media in varying demographics
Has potential to drive traffic to your site

Should we use it?

Uncertainty about engaging in Social Media?

These conversations are already happening. . You’re just becoming part of the conversation. A chance to defend.
If we have a blog people might say negative things in the comments!
Once again. Its already happening. Time wasters will find almost any means to not do work. Plus, they can do it on their mobile anyway.
What if my employees waste time online via social networks?
People might criticise the way the company is running its social media campaign
Listen to the criticism. Say thanks for the feedback.
Stop the panic!

Why should YOU care?

Connect with people who have the same interests
Networking

Sharing
Many hands make light work etc.
Let’s build the capability in the HR profession together as a community

Personal Branding

Learning
‘Attend’ events you can’t make it to or have the $$ to go to
Listen online to what people are doing in other parts of the world

Aussie, Aussie, Aussie...
By time spent engaging Australians are the number one consumers of the social media channel in the world.
Last October the average user spent more than 7 hours on social networking sites.
...Oi, Oi, Oi

Thanks!
For more ideas/rants/thoughts on HR visit:
www.hrclubsydney.com
Or feel free to connect on LinkedIn:
http://au.linkedin.com/in/jessbooth

HR Club Newcastle Presentation on Social Media

by Jessica Booth on Feb 17, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 4

Statistics

HR Club Newcastle Presentation on Social Media — Presentation Transcript

http://www.slideshare.net	2
http://www.lmodules.com	2