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Glmkt revision

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  • 1. GLMKT Revision In order to prepare for revision on Global Marketing, here are some of the topical areas you will need to look at. Influence of technological factors on global marketing strategies and processes Influence of legal factors on global marketing strategies and decision-making Analysis of the importance of Corporate Social Responsibility (CSR) on global marketing strategies and practices (this includes evaluation of how CSR may be a necessity or a choice in some countries of operation and examples of how CSR can be incorporated into global marketing as a component of a business model or a tool for marketing promotion Porters Diamond Model - analysis of national advantages of the emerging economies (you will need to read your textbook and other materials that looks into the condition of the emerging economies such as China, India, Vietnam, Myanmar, Indonesia and South Africa) Evaluation of strategic alliance in global marketing context: how to collaborate with the competitors and win (you will be required to textbook and the article "Collaborate with Your Competitors - and Win" by Hamel, Doz and Prahalad (1989) athttp://webintec.skema.edu/courses/ALLIANCES/document/Readings/Collaborate_with_Yo ur_Competitors--and_Win.pdf?cidReq=ALLIANCES) How the understanding of Hofstedes dimensions of national culture can be applied to global marketing (refer to textbooks on International Business, International Strategic Management and Global Marketing)

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