Technical personal branding
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Technical personal branding

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A presentation aimed at personal branding for IT professionals, developers, and technical managers.

A presentation aimed at personal branding for IT professionals, developers, and technical managers.

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Technical personal branding Technical personal branding Presentation Transcript

  • Technical Personal Branding
    Jesse Anderson
  • What is personal branding?
    Personal branding is the process whereby people and their careers are marked as brands.
    Setting yourself apart from others
  • What is technical personal branding?
    Personal branding with an emphasis on IT, development and technical management
  • Is it worth it?
    Recruiters are looking at various resume sources
    Job Websites (Dice, Monster)
    Personal Sites (via Google searches)
    Have an always accessible source for your resume
  • Getting Started
    Domain
    Hosting or Blogging Site
    Dreamhost, Blogger
    Software Running Site
    Wordpress, Joomla, Hand coded
  • Choosing a Domain
    First choice probably taken
    Use a different TLD (Top Level Domain)
    .com
    .net
    .org
    Keep personal branding separate from a personal site
    Keep it professional
    Valid characters are letters, numbers, hyphen (-)
  • Hosting
    Different types of hosting
    DIY (Host it yourself)
    Shared Hosting (Dreamhost, GoDaddy, etc)
    Blog Hosting
    Shared and DIY show a technical proficiency
  • Software
    Hand code
    Blog/CRM
    Joomla
    Wordpress
    Benefits
    Hand coding shows skills
    Blog/CRM much easier
    Themeable
    UI for updates
    Lots of plugins
  • What to brand?
    Establish yourself as an expert
    Blog shows your expertise
    Sell your skills
    Sell yourself
    Show your ability to communicate
  • Starting your brand
    Check others’ branding sites
    Choose a theme that looks good
    In depth walkthrough http://softwaredevelopersgroup.com/2011/03/the-technical-side-of-personal-branding/
    My choices
    Domain
    (www.jesse-anderson.com and resume.jesse-anderson.com)
    Hosting (Dreamhost)
    Software (Wordpress)