Technical personal branding

Technical Personal Branding
Jesse Anderson

What is personal branding?
Personal branding is the process whereby people and their careers are marked as brands.
Setting yourself apart from others

What is technical personal branding?
Personal branding with an emphasis on IT, development and technical management

Is it worth it?
Recruiters are looking at various resume sources
Job Websites (Dice, Monster)
Personal Sites (via Google searches)
Have an always accessible source for your resume

Getting Started
Domain
Hosting or Blogging Site
Dreamhost, Blogger
Software Running Site
Wordpress, Joomla, Hand coded

Choosing a Domain
First choice probably taken
Use a different TLD (Top Level Domain)
.com
.net
.org
Keep personal branding separate from a personal site
Keep it professional
Valid characters are letters, numbers, hyphen (-)

Hosting
Different types of hosting
DIY (Host it yourself)
Shared Hosting (Dreamhost, GoDaddy, etc)
Blog Hosting
Shared and DIY show a technical proficiency

Software
Hand code
Blog/CRM
Joomla
Wordpress
Benefits
Hand coding shows skills
Blog/CRM much easier
Themeable
UI for updates
Lots of plugins

What to brand?
Establish yourself as an expert
Blog shows your expertise
Sell your skills
Sell yourself
Show your ability to communicate

Starting your brand
Check others’ branding sites
Choose a theme that looks good
In depth walkthrough http://softwaredevelopersgroup.com/2011/03/the-technical-side-of-personal-branding/
My choices
Domain
(www.jesse-anderson.com and resume.jesse-anderson.com)
Hosting (Dreamhost)
Software (Wordpress)

Technical personal branding

by Jesse Anderson on Mar 24, 2011

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Technical personal branding — Presentation Transcript