On April 10 last year, thousands of people all over Australia helpgarage sales.The goal was to bring people together, redistribute goods,raise money and have lot’s of fun.When you think about it, the whole thing was made to besocial.
T he Garage Sale Trail began in a real place, with realpeople*, Facebook was used to share information among them. *contrary to popular belief Bondi actually exists and there are real people living there.
The Garage Sale Trail worked at a hyper-local level.
Everyone that participated had a reason toself-organise.We provided the tools to help them do it. 14
The point was to use theInternet to get people off Sneakythe Internet...huh?
Well it wasn’t the whole point.We had a problem.And we were pretty clear on what we needed to do to solveit. 16
The problem was lots of wastefulconsumption and a culture of dumping inBondi.We figured that this was probablyhappening in other places as well. 18
We wanted to reduce consumption and introduce a culture ofre-distribution and re-use as an alternative model.So we used the Internet and communication to pair people whohad stuff to sell with people that wanted to buy things. 20
Our key insight is that if a problem is a social one.So it made sense that the solution also be social.Stating the obvious? 21
The Garage Sale Trail was a collaborationbetween people, groups, andorganisations - this is why sharinginformation was so important.Using social media to simply tell peoplethings doesn’t really work.So we used the tools to help people findthings, ask questions, self-promoteand plan their trail. 31
Social media tools enabled usto see where garage sales wereplotted on the map, to show ourpartners what we were doing,to record and encourageothers to create content and toinform people of what washappening on the day. 33
social mediaBut it wasn’t all justtraditional media PR also played animportant role.
Remember! Social media tools are enablers Community is what really matters What motivates people to engage and share?Chose social media tools based on your problems and how they can help you solve it.