About My job is to use the Internet to get people off the Internet and aware, engaged and active in the real world.
I use digital strategy based on insights to understand and engage communities both online and offline.
With a background in activism and passion for clever communications that help inspire good in the world, my favourite projects are those that present positive behaviour change to the mainstream as irresistibly desirable and contagiously fun.
Since beginning my career in communication in 2006, I have only ever worked with organisations that make a positive contribution to the world and have gained valuable experience learning what works.
Although I have run PR campaig