"our Internet site will have to do still more to be competitive. For some, it may have to become the place for conversation [...] We need to be the destination for those bloggers.” Murdoch, 2005, at http://www.newscorp.com/news/news_247.html.
Rice 2005, “the customer as co-creator of media content”; Jennifer Rice, 2005. "What’s your brand mantra?" at http://brand.blogs.com/mantra/2005/04/cocreation_tren.html, accessed 27/03/11. Leonard 1999, “open source journalism”; Andrew Leonard, 1999. "Open source journalism," Salon (8 October), at http://www.salon.com/tech/log/1999/10/08/geek_journalism/, accessed 27/03/11. And Williams, 2003, “the blogger as citizen-journalist”. Lisa Williams, 2003. "The blogger as citizen–journalist," Cadence90 (10 October), at http://www.cadence90.com/blogs/2003_10_01_nixon_archives.html#106580374740640747, accessed 27/03/11.
Confluence Culture The circulation of media content across different media systems, economies, and nations, which depends on active participation of consumers. “every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms”. Henry Jenkins, 2006. Convergence culture: Where old and new media collide. New York: New York University Press, Pg. 3.
Lee Clow, chairman and chief creative officer at TBWA Worldwide, was quoted as saying: “It’s an exciting new format for brands to communicate with their audiences. People’s relationship with a brand is becoming a dialog, not a monologue”.
Confluence Culture Active agents in the process of meaning-making (we become participants). 2. We adopt but at the same time modify, manipulate, and thus reform consensual ways of understanding reality (we engage in remediation). 3. We reflexively assemble our own particular versions of such reality (we are bricoleurs).
QUESTIONIn this new era of digital media and content… To what extent can “news” storytelling be content– or connectivity–based, and what level of participation can or should be included in the narrative experience? Does “truth” or the spreading of false information become an issue here? http://www.abc.net.au/mediawatch/transcripts/s2611645.htm
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