Social Media & the Entrepreneur

272
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
272
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & the Entrepreneur

  1. 1. Social Media &the Entrepreneurwww.RedSkyPR.com | @jessflynn
  2. 2. Coming Up ¡ Why You’re Here ¡ Why I’m Here ¡ Build Your Brand ¡ What Stories To Tell ¡ Be a Nerd, Find Your Sherpas ¡ Foster the Buzz ¡ Friendly Words of Advice ¡ On the Horizonwww.RedSkyPR.com | @jessflynn
  3. 3. I really like stories Journalist | PR Pro | Entrepreneurwww.RedSkyPR.com | @jessflynn
  4. 4. Social Media isGreat for Introverts¡  It’s about listening – first, foremost & most importantly¡  It rewards those who provide value¡  It’s a comfortable environment for the awkward¡  It allows your intellect, your passion, your dreams and your voice to be sharedwww.RedSkyPR.com | @jessflynn
  5. 5. www.RedSkyPR.com | @jessflynn
  6. 6. Build & Shape Your Brandwww.RedSkyPR.com | @jessflynn
  7. 7. www.RedSkyPR.com | @jessflynn
  8. 8. Bottom LineYou have a story to tell. How are you going to share it?   
  9. 9. Must Haves ¡  A Smartphone ¡  A Website ¡  A Blog ¡  A Personal LinkedIn Profile ¡  An Understanding of Twitterwww.RedSkyPR.com | @jessflynn
  10. 10. Good To Haves ¡  Personal Twitter Feed ¡  Personal Facebook Page ¡  Company LinkedIn Profile ¡  Company Facebook Page ¡  YouTube or Vimeo Channel / Flickr or Picasa ¡  Google Places / Google Profile ¡  Foursquare/Yelp Listingwww.RedSkyPR.com | @jessflynn
  11. 11. The Latest Toys (ahem, Tools) ¡  Path ¡  Pinterest ¡  Google+ ¡  Tumblr ¡  Instagram ¡  Diigo ¡  Evernotewww.RedSkyPR.com | @jessflynn
  12. 12. Know Your Audience Age Who Gender Profession What Common ground GeographyWhere Sub-community Consumer Why Awareness/reach http://www.verysmallarray.com/?m=200405
  13. 13. www.RedSkyPR.com | @jessflynn
  14. 14. Courtesy of GapingVoid
  15. 15. What Stories to Tell? •  Your vision •  The problem you’re solving •  The problems you face •  The journey to beta •  The feedback you need •  The team supporting you •  The industry you’re targeting •  How you think, & why you think it •  Every day, how you are denting the universewww.RedSkyPR.com | @jessflynn
  16. 16. How the Sausage is Made What to tell them aboutwww.RedSkyPR.com | @jessflynn
  17. 17. Trends In Your Industry What to tell them aboutwww.RedSkyPR.com | @jessflynn
  18. 18. Knowledge You Are Gaining What to tell them aboutwww.RedSkyPR.com | @jessflynn
  19. 19. Thoughts From Your Sherpas What to tell them aboutwww.RedSkyPR.com | @jessflynn
  20. 20. Be A Nerd, Find the Nuggets •  Search.twitter.com •  Socialmention.com •  LinkedIn Group Search •  Muckrack.com •  SmartBrief.com •  StumbleUpon •  Free industry e-newsletters •  Follow the linkswww.RedSkyPR.com | @jessflynn
  21. 21. Try This: Crowdsourcingwww.RedSkyPR.com | @jessflynn
  22. 22. Try This: Crowd Fundingwww.RedSkyPR.com | @jessflynn
  23. 23. Try This: Content Creationwww.RedSkyPR.com | @jessflynn
  24. 24. Try This: Curate Contentwww.RedSkyPR.com | @jessflynn
  25. 25. Try This: Make A Planwww.RedSkyPR.com | @jessflynn
  26. 26. Friendly Words of Advicewww.RedSkyPR.com | @jessflynn
  27. 27. It’s A Wide Wild World ¡ All  communica+on  is  fair  game  -­‐  email  content,   comments,  message  boards,  posted  photos   ¡ No  current  rules  or  guidelines  for  bloggers.*   They  are  under  no  professional  obliga+on  to  get   your  take  on  their  post   ¡ The  news  cycle  is  immediate.  Informa+on  is   shared  and  spread  ʻ‘at  the  speed  of  thumbsʼ’  www.RedSkyPR.com | @jessflynn
  28. 28. Disclosure:Them (& You)-  Standard language for all blogger interactions-  Track posts-  Consistency in disclosure with personal / agency blog posts
  29. 29. Disclosure & Transparency¡  Don’t hide, don’t be anonymous¡  Be up front and honest to be relevant and credible¡  Your role, your relationship, your ties, your motivation (cause we all have one)Source: Penn-Olson.com
  30. 30. Bottom Line"Today, theres nowhere to run and nowhere to hide…The moment you hide something, you will end up being exposed and picked apart."Social Media: Compliance in the Real & Virtual World Source: Paul Rand, Ketchum PR
  31. 31. Contest at Your Own Risk
  32. 32. Respect It goes should go both ways (and ANYTHING you write/post/share/tweet is fair game)Source: Annanonamous
  33. 33. Bottom Line Use your best judgment. It’s never in your best interest to say anything inflammatory within social media.   Social Media: Compliance in the Real & Virtual World
  34. 34. Rules of the PlaygroundYou set ‘emYou follow ‘em
  35. 35. What’s Next New Google Search SEO Irrelevance? Curation is King Massive Mobile Shift Multi-media Surgewww.RedSkyPR.com | @jessflynn
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×