Most Important Risk Sources in the Next 5 Years Financial Risk 27% Social Media 27% Regulatory Changes 30% Government Spending/Budget 32% Global Economic Environment 41% Source: DeloiHe/Forbes Insights 2012 Risk Management Survey 3
Where Digital Risk ResidesDanger From Within Danger From Outside> Breach of Conﬁdentiality > Malicious Rumors> Financial Disclosures > Corporate Intelligence> Social Media Account > Cyber Attacks Ownership > Online Commentary> Personal Proﬁles | HR > 24/7 Coverage> Oversharing > Everyone is a Source 4
Where Digital Risk ResidesCourtesy: Technobabble 2.0 5
Keys to Digital Reputational Awareness PLAN LISTEN ENGAGE ACCORDINGLY ACTIVELY GENUINELY > Imagine nightmare > Understand where your > Be Accountable scenarios customers, employees, > Be Transparent competitors ‘live’ online > Identify your crisis team > Be Genuine > Set up simple tracking > Know where your mechanisms via > Practice Disclosure communication Google Alerts channels exist – Your company > Know who covers you – Your executives – Your competitors > ALL employees should be encouraged to listen and have channels to report concerns 7
Next StepsAssess CraX Communicate • Employee Manual • Corporate SM Policy • Social media training • Corporate Policies • Establish Corporate for corporate ‘voices’ • ExisVng Digital Channels • Social media best PlaWorms • Set up Alerts/Trackers pracVces guide • Partner PlaWorms • Crisis Comm Plan • Online response ﬂow • VulnerabiliVes • Online Dark Pages chart • Template Responses
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