Social Media E Book

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    Social Media E Book - Presentation Transcript

    1. SOCIAL MEDIA 101 ©Red Shoes PR, Inc.
    2. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 2
    3. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 3
    4. WHAT IS SOCIAL MEDIA?   Internet-based tools used for sharing and discussing information among people   Activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.   Information depends on the varied perspectives and \"building\" of shared meaning among communities Wikipedia 4
    5. SOCIAL MEDIA IN PLAIN ENGLISH 5 http://www.youtube.com/watch?v=MpIOClX1jPE
    6. SOCIAL MEDIA = NETWORKING Think of Social Media as a typical networking happy hour event…   Everyone is looking to network and meet others   Everyone has something to sell but you can’t be pushy   Listen to what others have to say   Ask them about themselves and their business   Inform them about what you do and what you offer   Tell others about them 6
    7. SOCIAL MEDIA: BUILDING RELATIONSHIPS   Ability to start and/or continue the conversation online before or after an event   Learn more about the person   Stay in touch easier and more personally   Real-time status updates 7
    8. WEB 1.0 INFORMATION GATHERING 8
    9. WEB 2.0 INTERACTIVE 9
    10. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 10
    11. WHY YOU SHOULD CARE 1.  Shift in power from large companies to individuals 2.  Social media is not just online 3.  Transparency 4.  Many forms 5.  Decentralized and real-time 11
    12. SEO   Keyword research lays foundation   According to Hubspot.com, the best keywords are relevant to your business, searched often and non-competitive   Done correctly, research will involve an investment of time and money   Once keywords are identified, they should be seeded in blog posts, tags, releases, page titles, site copy (one every 150 words)   Keyword research is continuous as competition 12 and available space continues to shift
    13. CASE STUDY 1 99DESIGNS.COM   99Designs.com   Site matching freelance designers with those seeking affordable, fast work   Allowscompanies/individuals to post projects and designers submit design work.   Cuts out the middle-man   Users can rate and comment on designs to help companies/individuals make a decision   Components: creative brief, name fee, solicit designs, pick from offered creative 13
    14. CASE STUDY 2 PEPSI CO. & FRIENDFEED   Pepsi is rolling out a new brand identity   To introduce the new brand they sent a package to 25 influential bloggers   Set up a Pepsi Cooler FriendFeed room where Pepsi reps held and monitored discussions around the new look   Pro: Pepsi understood the power of social media   Con: they monitored comments, defeating the purpose of social media 14
    15. CASE STUDY 3 MO MARKETING   SHIFTCommunications promoted Canadian Club Whiskey’s new campaign virally   Blog - http://www.pr-squared.com/2008/10/ mo_marketing.html   Microsite - http://www.movember.com/   Facebook app - http://apps.facebook.com/ccmovember/   “CreatingFacebook applications is not the type of service you’d normally expect from a PR agency. Yet as our industry evolves, small-scale application development projects like this one may become one of a host of advanced services that we’d never expected to tackle,” Todd Defren 15
    16. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 16
    17. FORMS OF SOCIAL MEDIA   Video Sharing   Photo Sharing   File Sharing   Blogs   Micro Blogs   Social Networking   Social Bookmarking 17
    18. VIDEO, PHOTO & FILE SHARING   Web sites that allow videos, photos & files to be posted and shared   Typically free   User-Generated   Terms: viral video, tags, comments, internet celebrities 18
    19. VIRAL VIDEO EXAMPLE 19 http://www.youtube.com/watch?v=qg1ckCkm8YI
    20. PHOTO SHARING EXAMPLE 20
    21. FILE SHARING EXAMPLE 21
    22. BLOGS   Web site   Platforms: Blogger.com, Blogspot.com, Wordpress.org   Maintained by an individual or an organization   Share content (written, images, video, etc.) in reverse- chronological order through “posts”   Types: social, corporate, genre (fashion, political, travel, etc.)   Informally written typically using acronyms   Typically allow comments   Terms: blogosphere, internet celebrities, blogger relations 22
    23. BLOG EXAMPLES 23
    24. BLOG EXAMPLES 24
    25. INTERNET CELEBRITY: MARIO ARMANDO LAVANDEIRA, JR. •  Salary = over $800,000/yr 25 •  Stands for Blogger rights
    26. DOS & DON'TS OF BLOGGING Do Don’t   Follow other blogs   Write long posts daily   Block comments   Post comments on   Push your blog/ other blogs company on other   Include an RSS feed blogs   Include photos &   Plagiarize video   Update 2-3 times/   Ignore comments on week your blog   Promote other blogs 26
    27. MICRO BLOGS   Mini Blog maintained my multiple authors   Updates: 140 characters or less   Usedfor file and information sharing and gathering   Topics: political, social, professional   Platforms: Twitter.com, Yammer.com, Pownce.com 27
    28. MICRO BLOG EXAMPLES 28
    29. MICRO BLOG EXAMPLES 29
    30. SOCIAL NETWORKING SITES   Onlinecommunities of like-minded people   Purpose   Social: stay in touch, build relationships   Professional: network, build clientele, find jobs, post jobs   Components: photos, profile, status, messaging, events, groups, network webs   Platforms: Facebook.com, Myspace.com, Linkedin.com 30
    31. FACEBOOK EXAMPLE 31
    32. LINKEDIN EXAMPLE 32
    33. SOCIAL BOOKMARKING SITES   Web site   Used to store, organize, search and manage bookmarks   Can be shared publicly or privately   Store using tags instead of traditional folders   Sites can be ranked based on how many times a site has been bookmarked by users   Keywords: tags, tagging   Platforms: del.icio.us, digg, reddit 33
    34. STUMBLEUPON EXAMPLE 34
    35. REDDIT EXAMPLE 35
    36. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 36
    37. ELEMENTS OF SOCIAL MEDIA Equal Elements Monitor Participate Publish 37
    38. STEP 1: MONITOR   Set up an RSS feed   RSS: Really Simple Syndication   Google Reader 38
    39. GOOGLE READER SET-UP   www.google.com/reader   Log-in to Google email or create new one   Begin subscribing to blogs 39
    40. STEP 1: MONITOR CONT…   Sitesto monitor when beginning to formulate strategy   Twitter   Facebook   LinkedIn   FriendFeed   Stumbleupon   del.icio.us   Reddit   Digg   Flickr   Blogs (Technorati)   Many more… 40
    41. STEP 2: PARTICIPATE   Determine strategy   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Begin setting up accounts on selected social media sites   Determine username   Ex: JessDennis, RedShoesPR, LisaRedShoesPR   Check availability of your username: www.usernamecheck.com 41
    42. WWW.USERNAMECHECK.COM 42
    43. STEP 3: PUBLISH   Share content through social media   Start your blog   Set up microblog accounts   Create a facebook page   Set up a flickr account   Tag important sites on digg and del.icio.us 43
    44. BLOGGING   Use a platform such as Typepad.com   Donot use Blogger.com, Blogspot.com, wordpress.org   Blog 2-3 times/week   Blog Search Engines: Technorati or Google Blog Search   Be an active blogger, post comments to other blogs 44
    45. BEST PRACTICES   Usernamesshould be personal and could include company name   Use a photo of yourself for profiles, not a logo   Following people   Share information   Rule of thumb: do not update more than every 15min on twitter 45
    46. SOURCES http://en.wikipedia.org/wiki/Social_media http://www.movember.com/ http://www.youtube.com/watch? http://apps.facebook.com/ccmovember/ v=MpIOClX1jPE http://www.yammer.com/ http://www.hubspot.com/ http://www.stumbleupon.com/ http://www.twitter.com/ http://delicious.com/ http://www.pownce.com/ http://www.slideshare.net/ http://www.facebook.com/ http://en.wikipedia.org/wiki/File_sharing http://digg.com/ http://en.wikipedia.org/wiki/ http://technorati.com/ Photo_sharing http://www.youtube.com/ http://en.wikipedia.org/wiki/ http://www.linkedin.com/ Video_sharing http://flickr.com/ http://en.wikipedia.org/wiki/Will_it_blend http://99designs.com/ http://www.youtube.com/watch? v=qg1ckCkm8YI http://friendfeed.com/ http://www.blendtec.com/ http://friendfeed.com/search?q=pepsi +coolerhttp://www.pr-squared.com/ 2008/10/mo_marketing.html 46
    47. SOURCES http://flickr.com/search/?q=red+shoes+pr https://www.blogger.com/start http://wordpress.org/ http://en.wikipedia.org/wiki/Blogs http://www.chrisbrogan.com/ http://www.marketingovercoffee.com/ http://perezhilton.com/ http://www.yammer.com/ http://www.myspace.com/ http://reddit.com/ http://www.google.com/reader/ http://www.usernamecheck.com http://www.tinyurl.com/ http://www.youtube.com/watch? v=MpIOClX1jPE http://www.youtube.com/watch? v=qg1ckCkm8YI 47

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