Outline
Your brand/in-person networking
Define social media
Shift in the marketplace
Three social media
platforms to begin today
LinkedIn
Twitter
Blog

Your personal brand
Take the time to figure out why an employer should
hire you– what sets you apart from other job seekers
Write a simple paragraph describing your qualities and
career highlights/ROI
Use in-person networking and social media
Who am I?
platforms to differentiate yourself by
letting your audience experience
who you are

Power of in-person networking
Don’t be shy!
Integrate in-person with social media networking
Ask for informational meetings with
area employers
Stay in touch with your network
to stay top of mind
Put yourself in the (potential)
employers’ shoes, what’s their
brand and how can you
demonstrate “you get it”

The power of social media

Social media defined
Internet-based tools used for sharing and
discussing information among people
Activities that integrate technology, social
interaction and the construction of
words, pictures, videos and audio
Information depends on the varied
perspectives and “building” of
shared meaning among
communities

Web 2.0
Web 1.0 was considered “read-only” while Web 2.0
allows users to interact and share content.
Web 2.0 allows consumers to
actively communicate, share
information and easily
connect with people outside
of their network.

Shift of power
The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities

Connecting the dots

Social media platforms
Social Networking
News & Bookmarking
Blogs
Microblogs
Video Sharing
Photo Sharing
Wikis
Virtual Reality
Social Gaming

Social networking
Online communities of like-minded people
Purpose
Social: stay in touch, build relationships
Professional: network, build clientele, find jobs, post
jobs, supply content
Components: photos, profile, status, messaging, events,
groups, network webs, e-books, blogging
Platforms: Facebook.com, Myspace.com, LinkedIn.com

LinkedIn
LinkedIn has over 36 million
members in over 200 countries
and territories around the
world.
A new member joins
LinkedIn approximately
every second, and about
half of the members are
outside the U.S.
Executives from all
Fortune 500 companies are
LinkedIn members.

You
Your Network
Their Network
Their Network’s Network

Open account
You’ll need:
Computer
Email address
Resume
Photo
30 minutes

Determine purpose/goals

Look for jobs, people,
answer questions
Set up profile
Photo
Index
Profile
completeness
Profile tasks to
Basic information Experience, connections, education
complete
networks

Personal URL
Tip: Use your personal URL,
www.linkedin.com/in/yourname on your resume,
email signature and business cards

Applications
Tip: Add content to your profile by integrating a blog, twitter, e-books, etc.

Applications
Examples:
Share content though e-books,
Twitter feeds and blogs

Add contacts

Work it
Check your profile daily
Post and answer questions
Update your status
Keep tabs on who is looking
at your profile
Join groups or start a group
Look at the companies
you’re interested in working
for and see if you have
connections in common
with employees.

Microblogs
Mini blog maintained by multiple authors
Updates: 140 characters or less
Used for file and information sharing and gathering
Topics: political, social, professional
Platforms: Twitter.com, Yammer.com

Account set up
Status updates Photo
Username
Tweople
@Replies
Direct Messages
The Conversations

Complete your profile
Use an email address you check
regularly
Use an easily recognizable
username
Add additional URL
(blog or LinkedIn)
Use an image that people can
clearly see your face on a small
scale
Add a one line bio
Include city and state you live in

Find people from your networks
www.search.twitter.com
‘Find People’ tab on
profile
Twello.com
WeFollow.com

Lingo
@Replies: conversation between
people or used to give someone credit
RT: retweet is used when
repeating information, often
used with an @Reply to give
credit
TinyURL: Web site that
allows users to post long
URLs in smaller form

Job Related Twitter Accounts

Attend tweetups & meetups
Network

Put it all out there…
Let your network know you’re job searching by
writing it in your bio
Keep your followers
up-to-date on your
search
Post content relevant
to your search and
your industry
Tweet your resume
140 characters at
a time

Blogs
Web site
Platforms: Typepad.com or Wordpress.org
Maintained by an individual or an organization
Share content (written, images, video, etc.) in
reverse-chronological order through “posts”
Types: social, corporate, genre (fashion,
political, travel, etc.)
Informally written typically using acronyms
Typically allow comments
Terms: blogosphere, internet celebrities, blogger relations

Blog example
Name of
blog = your
Photo
name
Make
content
easy
to share
with RSS
Post regularly with photos/images

Reasons to blog
Form of online resume
Develop content, demonstrate how
you think
Engage in dialogue
Improve your search engine visibility
Gain expert status by providing useful
information

Blog-iquette
Follow other blogs daily
Post comments on other blogs
Make it easy to share, include an RSS feed
Include photos and video
Update regularly = 2x/week
Promote other blogs
Encourage comments and respond to comments

Rules of engagement
Don’t push yourself but engage
Be personal
LISTEN
Don’t swear, not even with asterisks
Always disclose who you are and your affiliations
Everything is public, even if your profile is blocked

Additional resources
Laid Off Camp http://laidoffcamp.pbwiki.com
Simply Hired http://www.simplyhired.com
Indeed http://www.indeed.com
Workforce 50 http://www.workforce50.com

Questions? Please contact us
Red Shoes PR, Inc.
www.redshoespr.com
Email: pr@redshoespr.com
Twitter: @RedShoesPR
Facebook: search ‘Red Shoes PR’