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The Long tail

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Presentation of the Long Tail, the idea created By O'Reilly and Web 2.0

Presentation of the Long Tail, the idea created By O'Reilly and Web 2.0

Published in: Education, Technology, Business

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    • 1. The Long Tail
    • 2. O’Reilly and Web 2.0
    • 3. The Long Tail according to Chris AndersonThe result is an economic equation very different from what has prevailed in the physicalworld: these online stores still have “best-sellers,” but the bulk of their sales comes fromtheir vast catalogs of less-popular titles, which collectively sell more than the most popularitems (or as Anderson sums up the concept by quoting an Amazon.com employee: "Wesold more books today that didnt sell at all yesterday than we sold today of all the booksthat did sell yesterday."
    • 4. What is E-Commerce(wordnetweb.princeton.edu/perl/webwn:03/11/2011)
    • 5. Examples
    • 6. The Long Tail in Education“We sold more bookstoday that didn’t sell atall yesterday than wesold today of all thebooks that did sellyesterday.
    • 7. Education A degree in psychic healing? Or maybe meteorology
    • 8. The Importance of the Niche Market
    • 9. Downsides
    • 10. Google instant
    • 11. Google Instant
    • 12. Online Categories
    • 13. Online Categories
    • 14. Online Advertising
    • 15. Summary

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