A digipak is a type of packaging for CDs and DVDs made from cardboard with an internal plastic holder. It commonly includes extras like lyric books, photos, and song lists to encourage fans to purchase the physical release rather than just downloading the music. Digipaks benefit artists by promoting their brand through colorful, theme-based designs on the cover that appeal to fans and catch attention. They allow artists to market special editions and re-releases of albums to expand their audience and increase awareness of their music.

1. By Jesika Patel

3. Conventions of a Digipak
A Digipak is usually created as a 4 or 6 plate folded piece of card
or paper with a CD case covering it.
It commonly includes:
• A DVD
•Lyric Book
• Artist Photos or Imagery
•List of songs
A digipack is a creative product that is used to appeal and
intrigue the fan as well as people who take an interest in this
type of music.

5. What is a Digipak?
• It is a type of packaging for CD’s or DVD’s which is typically made from cardboard with an
internal plastic holder for one or more discs.
• Digipak style packaging is often used for CD singles or special editions of CD albums.
• Digipaks are very common and very popular in order for the artist to promote their music and
gain more fame.
• In the early 2000’s, Digipak style cases became popular amongst record labels and recording
artist.
• The aim of Digipak which is used by record labels is to promote the sales of the artist, in the
same way music videos does.
• Its features gives fans multiple reasons to purchase a CD rather than just downloading the
content via websites such as iTunes. These features include the advertisement to promote the
CD.
• It is usually used for special editions or re-released albums in the form of a CD. This gives the
target audience more features.
How does a Digipak Benefit the artist?
• The front cover of a Digipak presents an image of the artist and their predominate genre. This
makes it more engaging and appealing to the target audience as the artist is a sense of
aspiration. The use of colours and typography also is used to catch the users attention.
• Digipaks will embody and set a theme about the artists image. This links to emphasizing the
artist brand image which increases the popularity of the artist. It also exemplifies the artistic and
creative approach the artist is taking throughout the music.
• An example of what may be included on the cover is if the artist features some futuristic idealism
conveyed in the lyrics or the visuals in the music video then the front cover wouldn’t be
contemporary, it will be more abstract and vibrant,
• It benefits the artists and their music as it is an promotional aspect of the music industry which
helps bring awareness to the artist.