SWOT ANALYSIS Strengths, Weaknesses, Opportunities and Threats
What is a SWOT analysis? <ul><li>It provides a structure for analysing your strengths and weaknesses and the opportunities...
Key steps <ul><li>Appreciate the strengths of a situation </li></ul><ul><li>Build on these </li></ul><ul><li>Define the we...
Strengths- examples <ul><li>What are your personal strengths? </li></ul><ul><li>What do others see as your strengths? </li...
Weaknesses / areas for development- be honest and realistic <ul><li>What can be developed? </li></ul><ul><li>What could yo...
Opportunities <ul><li>What would you like to do and what might be possible? </li></ul><ul><li>Where are the opportunities ...
<ul><li>Where do you want to be in five years time? </li></ul><ul><li>Who might you want to work with? </li></ul><ul><li>W...
<ul><li>Do the strengths you have identfied open up opportunities/ </li></ul><ul><li>Could you eliminate any of your weakn...
Threats <ul><li>What are the barriers to your development? </li></ul><ul><li>What sorts of obstacles do you face? </li></u...
<ul><li>The SWAT analysis should have highlighted your strengths, achievements, capabilities and the supports you have to ...
Force Field Analysis – developed by Kurt Lewin <ul><li>This is another useful tool for analysing a situation that you want...
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Swot Analysis

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An introduction to how SWOT analysis can be used in your personal development planning.

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Swot Analysis

  1. 1. SWOT ANALYSIS Strengths, Weaknesses, Opportunities and Threats
  2. 2. What is a SWOT analysis? <ul><li>It provides a structure for analysing your strengths and weaknesses and the opportunities and threats you face in a work context </li></ul><ul><li>SWOT analyses take place before action planning </li></ul><ul><li>They usually benefit from discussion and others’ perspectives </li></ul>
  3. 3. Key steps <ul><li>Appreciate the strengths of a situation </li></ul><ul><li>Build on these </li></ul><ul><li>Define the weaknesses, try to minimise these </li></ul><ul><li>Make the most of opportunities that present themselves </li></ul><ul><li>Recognise possible threats and deal with them in a planned and organised way </li></ul>
  4. 4. Strengths- examples <ul><li>What are your personal strengths? </li></ul><ul><li>What do others see as your strengths? </li></ul><ul><li>What do you do well? </li></ul><ul><li>What personal resources do you have? </li></ul><ul><li>What do you better than anyone else? </li></ul><ul><li>What advantages ( e.g. skills, education or connections) do you have? </li></ul>
  5. 5. Weaknesses / areas for development- be honest and realistic <ul><li>What can be developed? </li></ul><ul><li>What could you improve? </li></ul><ul><li>What things are the people around you likely to see as weaknesses? </li></ul><ul><li>What is working less well than you wish? </li></ul><ul><li>What should you avoid doing? </li></ul>
  6. 6. Opportunities <ul><li>What would you like to do and what might be possible? </li></ul><ul><li>Where are the opportunities facing you? </li></ul><ul><li>What are the interesting trends you are aware of and which might create opportunities? </li></ul>
  7. 7. <ul><li>Where do you want to be in five years time? </li></ul><ul><li>Who might you want to work with? </li></ul><ul><li>What policy changes might create opportunities? </li></ul><ul><li>Any changes in social patterns, population profiles, lifestyle changes might create opportunities? </li></ul>
  8. 8. <ul><li>Do the strengths you have identfied open up opportunities/ </li></ul><ul><li>Could you eliminate any of your weaknesses and so open up opportunities? </li></ul>
  9. 9. Threats <ul><li>What are the barriers to your development? </li></ul><ul><li>What sorts of obstacles do you face? </li></ul><ul><li>Is your job changing? </li></ul><ul><li>Can you fund the short and long term? </li></ul><ul><li>Could any of your weaknesses seriously threaten you? </li></ul>
  10. 10. <ul><li>The SWAT analysis should have highlighted your strengths, achievements, capabilities and the supports you have to maintaining growth or achieve in these areas </li></ul><ul><li>It will also have identified aspects you may wish to develop, work on or change </li></ul>
  11. 11. Force Field Analysis – developed by Kurt Lewin <ul><li>This is another useful tool for analysing a situation that you want to change and could follow op from a SWAT analysis </li></ul><ul><li>See handout with diagram summarising the model and process </li></ul>

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