Arlington Park’s 8 th Annual Fiesta In The Park Sunday, July 19, 2009 Sponsorship Packages The Only Event Marketing Game In Town With Over Four Hours of “ Inter-FaceTime”

Arlington Park: Event marketing is ALL about interfacing with prospects, gathering data and building brand… few other venues offer as much “Face-Time” opportunities than the melding of a Latino Fiesta and the sport of thoroughbred horse racing!

Fiesta In The Park: Seven years of continuous Latino attendance growth 8,000 8,500 9,000 9,857 14,344 12,650 12,247 12,568 1,500 5,500 7,500 3,500 9,113 11,422 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 2002 2003 2004 2005 2006 2007 2008 Latino Attendees Total Attendees

+75% of annual track attendees make +$50K Longest running suburban sports venue Fiesta Largest suburban Latino festival in Chicago DMA Over 12,000 forecasted to attend this year’s Fiesta Market to both General & Latino market consumers Authentic Latino entertainment, food, drink & festivities

+75% of annual track attendees make +$50K

Longest running suburban sports venue Fiesta

Largest suburban Latino festival in Chicago DMA

Over 12,000 forecasted to attend this year’s Fiesta

Market to both General & Latino market consumers

Authentic Latino entertainment, food, drink & festivities

NEW value added branding at this year’s celebration: APFIESTA.COM Arlington Park’s web portal for the Latino community launches with the opening of their new season on May 1, 2009. Sponsors will have linkable sites posted on our homepage and logo inclusion in three direct mail campaigns to area Latino households before the event. APFIESTA.COM Sponsor Benefits Logo on homepage (flash rotation) Logo inclusion on three direct mailers (10K mailed in May, June and July 2009) Opportunity to have raffle items included in direct mail (prizes awarded in May, June and July 2009) APFIESTA.COM will have links to Arlington Parks main website. APFIESTA.COM will be branded in newspaper and radio ads Bilingual website accommodates both first and second generation Latinos

APFIESTA.COM

Sponsor Benefits

Logo on homepage (flash rotation)

Logo inclusion on three direct mailers (10K mailed in May, June and July 2009)

Opportunity to have raffle items included in direct mail (prizes awarded in May, June and July 2009)

APFIESTA.COM will have links to Arlington Parks main website.

APFIESTA.COM will be branded in newspaper and radio ads

Bilingual website accommodates both first and second generation Latinos

Bronze Pre-season Promotion: $2,800 *Offer valid until 5/01/09 Sponsorship: $4,000 One 10’ x 10’ exhibit area Four (4) passes to the VIP area Logo included on selected signage throughout the Park. Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information. Quarter Page Ad in Fiesta Program Book Please Note: ALL promotional items MUST be pre-approved by Arlington Park due to horse safety concerns

Bronze Pre-season Promotion: $2,800

*Offer valid until 5/01/09

Sponsorship: $4,000

One 10’ x 10’ exhibit area

Four (4) passes to the VIP area

Logo included on selected signage throughout the Park.

Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information.

Quarter Page Ad in Fiesta Program Book

Silver Pre-season Promotion: $6,800 *Offer valid until 5/01/09 Sponsorship: $8,000 One 10’ x 10’ Booth Space with table and chairs Six (6) passes to the VIP area Logo included on selected signage throughout the Park. Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information. Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads before the event). Half Page Ad in Fiesta Program Book Logo inclusion in Latino print advertising a minimum of two weeks prior to the event. APFIESTA.COM home page logo recognition (flash rotation) Please Note: ALL promotional items MUST be pre-approved by Arlington Park due to horse safety concerns

Silver Pre-season Promotion: $6,800

*Offer valid until 5/01/09

Sponsorship: $8,000

One 10’ x 10’ Booth Space with table and chairs

Six (6) passes to the VIP area

Logo included on selected signage throughout the Park.

Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information.

Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads before the event).

Half Page Ad in Fiesta Program Book

Logo inclusion in Latino print advertising a minimum of two weeks prior to the event.

APFIESTA.COM home page logo recognition (flash rotation)

Gold Pre-season Promotion: $9,800 *Offer valid until 5/01/09 Sponsorship: $12,000 One 20’ x 10’ Booth Space with table and chairs Eight (8) passes to the VIP area Logo included on selected signage throughout the Park. Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information. Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads a minimum two weeks before the event). Logo inclusion in Latino print advertising a minimum of two weeks prior to the event. Sponsor mentions on Latino radio campaign promoting Fiesta in the Park during radio remote Full Page Ad In Fiesta Program Book Product Showcase (including vehicle in Fiesta area) APFIESTA.COM home page logo recognition (flash rotation) Logo recognition and/or web link in Fiesta Direct Mail Campaign Please Note: ALL promotional items MUST be pre-approved by Arlington Park due to horse safety concerns

Gold Pre-season Promotion: $9,800

*Offer valid until 5/01/09

Sponsorship: $12,000

One 20’ x 10’ Booth Space with table and chairs

Eight (8) passes to the VIP area

Logo included on selected signage throughout the Park.

Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information.

Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads a minimum two weeks before the event).

Logo inclusion in Latino print advertising a minimum of two weeks prior to the event.

Sponsor mentions on Latino radio campaign promoting Fiesta in the Park during radio remote

Full Page Ad In Fiesta Program Book

Product Showcase (including vehicle in Fiesta area)

APFIESTA.COM home page logo recognition (flash rotation)

Logo recognition and/or web link in Fiesta Direct Mail Campaign

Platinum Pre-season Promotion: $14,800* *Offer valid until 5/01/09 Category Exclusive Sponsorship: $18,000 One 20’ x 20’ exhibit area Twelve (12) passes to the VIP area Logo included on selected signage throughout the Park. Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information. Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads two weeks before the event). Sponsor mentions on Latino radio campaign promoting Fiesta in the Park Logo inclusion in Latino print advertising a minimum of two weeks prior to the event. Premium, Full Page Ad In Fiesta Program Book Product Showcase (ie. custom demonstrations, winners cirlce) Product Placement Exclusivity at entrance for Fiesta In The Park Jumbotron 30 second spots (produced by sponsor) First right of refusal for Fiesta In The Park 2010 APFIESTA.COM home page logo recognition (flash rotation) Logo recognition and/or web link in Fiesta Direct Mail Campaign Please Note: ALL promotional items MUST be pre-approved by Arlington Park due to horse safety concerns

Platinum Pre-season Promotion: $14,800* *Offer valid until 5/01/09

Category Exclusive Sponsorship: $18,000

One 20’ x 20’ exhibit area

Twelve (12) passes to the VIP area

Logo included on selected signage throughout the Park.

Logo inclusion on the Fiesta in the Park Program Cover, which contains an autograph booklet, event profile, photographs and other event information.

Premium logo inclusion in the Daily Racing Guide Fiesta in the Park advertisement (8 ads two weeks before the event).

Sponsor mentions on Latino radio campaign promoting Fiesta in the Park

Logo inclusion in Latino print advertising a minimum of two weeks prior to the event.

Premium, Full Page Ad In Fiesta Program Book

Product Showcase (ie. custom demonstrations, winners cirlce)

Product Placement Exclusivity at entrance for Fiesta In The Park

Jumbotron 30 second spots (produced by sponsor)

First right of refusal for Fiesta In The Park 2010

APFIESTA.COM home page logo recognition (flash rotation)

Logo recognition and/or web link in Fiesta Direct Mail Campaign

Sunday, July 19, 2009 Fiesta Sponsor Areas Fiesta Sponsor Areas Fiesta Sponsor Areas

Also Ask About Our 1 st Annual Latino Business/Recruitment Expo September 2009 For Sponsorship Opportunities Contact: Jerry Campagna MST Latino Inc. [email_address] 224.629.7100 Sunday July 19, 2009 Pre-season Sponsorship Opportunities! Incentive Packages Available Until 5/01/09 The Only Event Marketing Game In Town With Over Four Hours of “ Inter-FaceTime”